Meet The Brandmark Group | A Lifetime Logo for Your Brand

We had the good fortune of connecting with The Brandmark Group and we’ve shared our conversation below.

Hi The Brandmark, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
Logo design is a very well-known area in graphic design. However, most designers that design logos do other things too, like social media post templates, packaging, branding, pattern design, etc., as complements. We don’t. The innovativeness of our concept comes from our hyperspecialization in logo design.

The idea was born from two main problems (we believe) brands face today: 1. the large amount of non-professional logo designers that give brands a poor image; and 2. the great need brands have today to be memorable, simple, functional and aesthetic in their logo. Why? Because the logo is the most valuable asset a brand has. Imagine that you remove Chanel’s logo from a bag; the price of that bag will drop inmediately.

That’s the real power of a logo: it can tell if your product is cheap or expensive; if your business looks reliable or not: or if your brand positioning will be fast or slow, among other things. It’s the focal point of every brand identity and one of the most powerful resources brands have to connect with their audiences.

We want to give that to our clients: a graphic piece so powerful and valuable that their businesses couldn’t exist without it.

That’s real design. That’s disruptive. That’s The Brandmark Group.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Most designers and design studios have a youthful look and vibe. We always wanted to set apart from that view, making ourselves a business look, more serious and reliable for our clients.

We like to see ourselves as anti-designers. It has been difficult? Yes. Mostly because people have a paradigmatic view about what a graphic designer is. And that vision is not related to us at all. Also, the fact that we only sell logos has made things a bit hard, because most people doesn’t know what a logo is or its real value.

But we have figured out the way. We started selling a bit cheap and being simple in our logo design packages, so people won’t have to think it twice when it comes to hire us. Over time, we increased our own value and show it to potential clients and recurring customers. We’ve shown them that we’re a whole different concept from what they think design is, and they’ve liked it.

What have we learnt from that? It may sound cliché, but never give up. When one sales strategy didn’t work, we devised another. When we ran out of money for advertising, we looked for other jobs that we could do separately to finance ourselves. When a person stopped responding to our messages, we analyzed what we could have done wrong and how we could prevent that from happening again.

It hasn’t been easy, but that’s what it’s all about. If it was easy, it wouldn’t be so rewarding.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Boia De. It’s a magnific place to enjoy a dinner and it’s not too expensive. Their potato skins is amazing and they have a drink called “Don’t Call Me Shirley” that tastes like luxury but it only costs around 15$.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
We’d like to thanks our masters. Designers and Design Firms that have taught and inspired us to start this business:

-The Logo Firm
-Chermayeff & Geismar & Haviv
-Paula Scher from Pentagram
-Paul Rand
-Saul Bass
-George Bokhua
-Collins

Website: https://behance.net/thebrandmarkgroup

Instagram: https://www.instagram.com/thebrandmarkgroup/