We had the good fortune of connecting with Janis Danevics and we’ve shared our conversation below.
Hi Janis, is there something that you feel is most responsible for your success?
the most essential factor to create your brand is to know what is the niche you are focusing on By the way, my brand is related to music
(soulful, house, dance music) which I develop together with my DJ Uvis, who has a lot of experience in this field of music
We have recorded 4 studio albums since 2009 when we started to develop our music brand. Faith and patience when we can be one of the top European dance music developers. When we can sell our music as a product for fashion shows such as Gstar Raw, Ermenegildo Zegna, Tommy Hilfiger. Experience performing at Nikki Beach Sardinia,Billionair Club and Just Cavalli where our ideas are part of the specific product. Being creative is very important part.
Alright, so let’s move onto what keeps you busy professionally?
I’ll start with that when my colleague Dj Uvis heard me playing in a soul jazz music group in 2008 later he sent me a message asking if I don’t want to try playing dance music
The beginning was very interesting because you are the center of attention as a saxophonist, everyone is waiting for what will happen next. And also this music style is different then jazz or blues. You need play more minimalistic need more moving on stage.
In Europe at that time, nothing like that had yet developed when there is a saxophone together with a DJ. Because as far as I know, in America it was already very popular when the DJ played together with saxophone or the singer sang. This is for me, as a saxophonist who studied in Germany – in Freiburg,
I studied the pop dance music business and saw an opportunity to sell this music for luxury events (fashion shows, exclusive car presentations, gourmet dinners).
This opportunity gave me to grow and expand the circle of clients together with DJ Uvis to be like a team where I was responsible for management but Uvis worked more on music trends that would be stylish and fashionable for different age groups from 25-60 years old. Here we could learn a lot because at first, people perceived Dj Uvis as a DJ who plays everything the client wants, but my task was to show when we are one with our own style. It required a little time and patience so that the audience who wants to hear you knows what they are buying!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My top list where I go is in Europe: 1. Barcelona
2. Madrid
3. Cannes/ South of France
4.Roma
5. Sardinia/Italy
From USA I love Miami I be glad if be opportunity to perform and give positivr vibe on my music.
Who else deserves some credit and recognition?
I want to say thanks to my colleague and good friend Dj Uvis with which we have built a very strong music brand for our soulful duo DjUvisJDanevics for 10 years I’ve moved from being a jazz saxophonist to dance, house music.
I learn a lot of from many good Djs like Roger Sanchez,Deniss Ferrer, Frankie Knuckles and Kerri Chandler. They give inspiration how to play on saxophone this music and be different from others. Because if you want to be successful you need vision!
Website: https://djuvisjdanevics.com/
Instagram: https://www.instagram.com/jdanevics
Linkedin: https://www.linkedin.com/in/janisdanevics
Facebook: https://www.facebook.com/DjsUvisJDanevics
Youtube: https://youtube.com/shorts/xEM4dAgBSvc?feature=share
Image Credits
DjUvis & Janis Danevics.