We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Jen Salk | Entrepreneur & Business Mentor

What value matters to you most and why? Vulnerability. I think a lot of people might think of it in a negative way. I believe being vulnerable is so important as it lets you live authentically and allows you to connect with others easier. Over the years, I had a very difficult time sharing my thoughts and feelings and being vulnerable. But once I did I felt a huge shift in my life. Read more>>

Laura Gasper | Business Owner, Ceramic Artist, Teacher

The values that matter the most to me are the idea of treating people well in order to earn trust and respect. Just because someone is good at their art, good at a specific skill, or an “expert in their field” doesn’t mean they automatically have and deserve respect- respect comes from the way we as humans treat, empathize, interact, and value each other. Read more>>

Austin Pace | Wedding & Portrait Photographer

Integrity matters most to me. By definition it means the quality of being honest and having strong moral principles and this is how I strive to live my life. Being a man of integrity matters so much to me as a small business owner because I believe it is important for me to engage in honest business practices and never to compromise my moral principles for the sake of adjusting to the standards of the world. Having integrity has allowed me to earn the trust of not only my friends & family but also my clients & others I do business with. Read more>>