Meet Yoseph Assefa | Founder/CEO


We had the good fortune of connecting with Yoseph Assefa and we’ve shared our conversation below.
Hi Yoseph, what is the most important factor behind your success?
My success has been a product of my unwavering creativity, deep-seated intentions, and steadfast approach to adversity. Growing up in a single-parent household in public housing wasn’t easy, and I experienced the harsh realities of life at an early age. However, instead of being weighed down by my circumstances, I used them as motivation to push myself further. Adversity was the fuel that ignited my spirit and gave me the strength to overcome any obstacle. I vividly recall hearing “no” time and time again, but I refused to let it defeat me. In fact, I transformed that “no” into a powerful mantra that drove me forward, turning it into “next opportunity” in my mind. Embracing failure was never easy, but I learned that it was essential to my growth and development. Each time I failed, I picked myself up, dusted myself off, and tried again. And with each failure came invaluable lessons that have stayed with me to this day.
Looking back on my journey, I feel a sense of gratitude for the challenges that I faced, as they have shaped me into the person I am today. My heart is full of emotion as I reflect on the hardships that I overcame, but also on the immense joy and pride that comes from knowing that I didn’t give up. I truly believe that adversity can be a source of strength and that failure can be a stepping stone to success. I believe the sooner you fail the sooner you can prevail.

What should our readers know about your business?
Thank you for taking the time to ask about my business, Leafy Bikes. I am truly grateful for the opportunity to share my story with you.
Leafy Bikes is more than just a company to me; it’s a labor of love that has been built on the foundation of my passion for the environment and cycling. What sets Leafy Bikes apart from others is our unwavering commitment to creating environmentally friendly electric bikes that are both practical and stylish.
I am most proud of the fact that our electric bikes have helped to reduce our carbon footprint while providing our customers with a fun and eco-friendly way to get around. It fills me with joy to see our customers riding our bikes with big smiles on their faces.
Getting to where we are today has been a challenging journey. We faced many obstacles along the way, from funding constraints to navigating the complex world of electric bike manufacturing. However, we overcome these challenges through determination, hard work, and a deep belief in the value of our mission.
Through this journey, I have learned many valuable lessons. I have learned the importance of perseverance, innovation, and being open to feedback from customers and team members. These lessons have helped us to create a stronger and more sustainable business that is focused on making a positive impact in the world.
What I want the world to know about Leafy Bikes is that we are more than just a company that sells electric bikes. We are a team of passionate individuals who believe in sustainable transportation to make the world a better place. We strive to provide the best possible customer service and create electric bikes that are not only eco-friendly but also beautiful and fun to ride.
In conclusion, Leafy Bikes is a business that is driven by a passion for sustainability and a commitment to excellence. We believe that our electric bikes can help to create a better, more sustainable future, and we are excited to continue on this journey of growth and innovation.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First off, we would start with some delicious food! We have an amazing food scene here, and some of my favorite spots include MILA for their amazing sushi rolls, PAPI STEAK for their mouthwatering steak, and FINGA LICKING for their soul food.
After filling our bellies, it’s time to explore the city! We can start by visiting the local art museum, which showcases some of the most interesting and thought-provoking exhibits. We can also take a stroll through the Wynwood walls, which is a great spot to chill, relax, and enjoy the art in the area.
In terms of hanging out, we can hit up some of the coolest spots in town, like the rooftop bar that offers amazing cocktails and breathtaking views of the city.
For a bit of adventure, we can go Parasailing, jet ski, or ride Leafy Bikes around the beach, which offers stunning views of the entire city and surrounding landscape. If you’re feeling more laid back, we can spend an afternoon on a boat goin around viewing different islands, chilling and listening to some music.
Overall, there’s so much to do and see in this area, and I’ll be excited to show you around and make this trip unforgettable. Let’s eat, drink, explore, and have some fun!

Who else deserves some credit and recognition?
I owe a debt of gratitude to many people who have played a role in my success, and I cannot express how much their support has meant to me. Every step of the way, from chapter to chapter, my friends and family have been there for me, providing a rock-solid support system that has helped me to persevere through difficult times.
As a spiritual person and firm believer in God, I have seen how he has used people as compasses in my life, guiding me in ways that are beyond my understanding. Along my journey, I have encountered people from all walks of life, including many strangers from around the world, who have become like family through their unwavering support and encouragement.
The path of an entrepreneur can be a lonely and frustrating one, and it is during these times that faith and hope can be tested. However, I know that I would not be where I am today if it were not for the people in my life who have stood by me and believed in me. Their unwavering faith in me has given me the strength to push forward.
I want to take a moment to give a heartfelt shoutout to all the incredible people who have supported me on my journey thus far. To my friends, family, and loved ones – thank you for being my unwavering support system through thick and thin. Your love, encouragement, and belief in me have been the driving force behind my success, and I am forever grateful for your presence in my life.
To my mentors, thank you for sharing your wisdom and guidance with me. Your insights and advice have been invaluable, and I am a better person because of your influence.
To those who have encouraged me along the way, thank you for your belief in me. Your words of support have lifted me up when I needed it the most and have inspired me to keep going even when the road ahead seemed uncertain.
I am truly blessed to have such incredible people in my life, and I want you all to know that your kindness and generosity have not gone unnoticed. From the bottom of my heart, thank you for being a part of my journey.
Website: Leafybikes.com
Linkedin: Yoseph Assefa
