Meet Olena Wills | Handbag designer

We had the good fortune of connecting with Olena Wills and we’ve shared our conversation below.

Hi Olena, what was your thought process behind starting your own business?
The decision to start a business making high-end handbags was driven by a combination of passion for fashion, identification of artistic and creative expression, entrepreneurial drive, and a commitment to delivering exceptional quality and craftsmanship.
I wanted to create a bag that is different from the traditional mass market or even the high-end luxury market. Inspired by my Ukrainian background, a rich tapestry of culture and heritage, I envisioned a brand that would seamlessly blend art history and science into an exquisite masterpiece. And so, Olena New York was born—a brand that celebrates the convergence of tradition, innovation, and meticulous traditional craftsmanship.

In a world saturated with countless bags, I sought to craft something truly extraordinary. My vision was to combine art, history and science into a single product, meticulously designed and created in limited quantities. Each bag would be a masterpiece, a testament to exceptional attention to detail and a reflection of my unwavering pursuit of perfection.

In order to maintain the exceptional quality and exclusivity that define Olena New York, I made the conscious decision to produce my bags in very limited quantities. This allowed me to devote unwavering attention to every detail, ensuring that each bag was a testament to meticulous artisanship. From the finest stitching to the delicate embellishments, no element was overlooked in the pursuit of perfection.

As a bag designer, I believe that a bag is more than just a functional item; it’s an extension of one’s personality and a means of self-expression. That’s why I’ve made it my mission to create bags that not only look beautiful but also tell a story.

Each bag in my collection is a reflection of my own thoughts and interpretations, combined with meticulous attention to detail and a passion for artistic design. My bags are a collection of memories and experiences, united to create a unique and cohesive story.

When designing a bag, I start by considering the materials, shapes, and colors that will best represent the story I want to tell. Every element of the bag is carefully selected to create a work of art that is both beautiful and functional.

My design philosophy is simple: a bag should not only look great but also be practical. That’s why my bags are crafted with functionality in mind, ensuring that they can withstand the rigors of daily use while still making a statement.

Let’s talk shop? Tell us more about your career, what can you share with our community?
-What sets me apart from others? As a bag designer, I believe that a bag is more than just a functional item; it’s an extension of one’s personality and a means of self-expression. That’s why I’ve made it my mission to create bags that not only look beautiful but also tell a story.

-What I am most proud of or excited about?
When designing a bag, I start by considering the materials, shapes, and colors that will best represent the story I want to tell. Every element of the bag is carefully selected to create a work of art that is both beautiful and functional. I also believe that my bags have the power to inspire and connect people,

-How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges?
The countless hours spent experimenting, refining, and perfecting my designs have been an integral part of my creative evolution. Through perseverance and a commitment to continuous improvement, I have transformed these trials and errors into stepping stones towards achieving my vision. The process of creating a finished product is a labor of love. It requires meticulous attention to detail, a keen eye for aesthetics, and an innate understanding of the balance between form and function. It is through this process that I bring my vision to life, transforming raw materials into exquisite pieces that tell stories and evoke emotions.

-What are the lessons you’ve learned along the way?
I have always approached difficult moments as opportunities for growth and learning. Each setback has fueled my determination to push boundaries and strive for excellence.

What do you want the world to know about you or your brand and story?
I aimed to break free from the conventional mindset surrounding fashion and instead foster a new perspective that celebrates individuality and creativity. Ultimately, my goal is to offer customers an unparalleled experience, where they not only acquire a meticulously crafted luxury bag but also become part of a movement that redefines the boundaries of fashion, embraces authenticity, and celebrates the beauty of individual expression.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
When my friend visits, I plan to take them on an exciting exploration of New York City. We will embark on a memorable journey, beginning with a stroll through the vibrant streets of Times Square. To take in breathtaking views while enjoying a delightful cup of coffee, we will make a stop at the Starbucks located in the Empire State Building. As we sip our beverages, we can marvel at the remarkable architecture and soak in the energy of the city from this renowned landmark. Our adventure will continue as we venture into the serene oasis of Central Park. We will leisurely wander along its winding pathways, surrounded by the beauty of nature in the heart of the bustling metropolis. The park’s tranquil ambiance will provide a welcomed respite from the city’s hustle and bustle. No visit to New York City would be complete without experiencing the world-class art at the Metropolitan Museum of Art, known as the Met. We will explore its vast galleries, admiring masterpieces from various eras and cultures. The museum’s impressive collection will ignite our imagination and inspire conversations about art’s power to transcend time and borders. As we head downtown, we will seek out a local café with a mesmerizing water view. There, we will indulge in a delicious lunch while soaking up the sights and sounds of the waterfront. The combination of delectable food and captivating scenery will create a truly memorable dining experience.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My creative inspirations are deeply rooted in the avant-garde movement of Ukrainian art, with esteemed figures such as Kazimir Malevich, Sonia Delaunay, David Burliuk, and Alexandra Exter serving as significant influences on my work.

Website: https://www.olenanewyork.com

Instagram: https://www.instagram.com/olenanewyork/

Facebook: https://www.facebook.com/olenanewyork/