Meet Victoria Vita | Chief Product & Innovation Officer in AdTech

We had the good fortune of connecting with Victoria Vita and we’ve shared our conversation below.

Hi Victoria, what do you want people to remember about you?
It’s my favourite question, honestly!
I have always been a visionary, a leader, and a trendsetter—someone who could inspire others and ignite excitement around my projects. I’ve always felt a calling toward something greater, and now I understand that my purpose goes beyond life itself. It’s about leaving a lasting big impact—changing other people’s lives for the better, creating meaningful value, and ensuring that my talents, knowledge, and experience benefit not just me and my personal success but as many people as possible around the world!
I am deeply inspired by technology revolution 4.0 , web 3 and the rapid evolution of AI—I see its immense potential for everyone. That’s why 6 years ago I transitioned from the filed of global marketing and creative advertising for many of the most renowned brands in the world like Coca-Cola, IKEA, L’Oréal, Chanel, etc. into the dynamic sphere of Tech & Innovation.
Beyond my work, I am committed to building a legacy of empowerment. As the president of an international women’s community ISOUL spanning 28 countries, I mentor and inspire women on their journey to prosperity, freedom, and self-confidence. In today’s world, success requires an extraordinary upgrade in mindset and the adoption of next-generation business tools. The future belongs to those who dare to evolve.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My name is Victoria Vita, and for the first half of my life I tried desperately to be normal, although I was not, since childhood my brain functioned differently and I felt like a black sheep.
But in the second half of my life, I stopped fighting it and learned how to turn my difference and my authenticity into a successful personal brand and a brilliant public career.
For over 15 years, I’ve navigated the seas of global marketing, mass media, and groundbreaking innovations in digital advertising as a successful C-level manager.
Working as a visionary, strategist, and business developer, I’ve steered towards the trendiest avenues of business growth. My journey includes work for the most esteemed global brands and campaigns, ranging from mass-market giants like Coca-Cola, IKEA, L’Oréal, Nestle, Nivea to the epitome of luxury, Chanel, Cartier, Tiffany.
I possess a unique blend of a simultaneous dance of creative flair and structured, systemic innovative thinking. I am the bridge between the language of technology and the realms of business and marketing. Throughout, I’ve been the orchestrator of business and personal transformations all my life.
So, for that brilliant career portfolie I got my green card as an Alien of Extraordinary Ability. (EB-1) That was a really Extraordinary result.

So, I know everything about strategies and tools, how big brands create Worlds and Dreams, which most people on the planet then strive for. Right now, I help entrepreneurs create their personal dreams and bring big brands to life.

And if I were to summarize my skills and achievements as a professional, here it is:

– Visionary, growth-oriented leader with 15+ years of experience in Marketing & Brand strategies for the most valuable global brands
– Award-winning global marketing / advertising technology Executive, proved as Extraordinary ability talent in AdTech
– Сreate innovative solutions in AdTech for monetization that provide brands access to targeted audiences regardless of how they interact with content via cross-platforms & multi-screens
– Build Startups inside Corporations & Innovative framework (Agile). The excellent connector between Tech & Business ‘language”
– Growth hacking Mentor for founders, Motivator & Keynote speaker
– Inspire women around the world as a President of the Global Community

As a strategic leader with proven expertise in digital transformation, brand development, and market expansion, I have driven brand awareness, adoption, and revenue growth across diverse industries.
My leadership approach is human-centric and adaptable, focused on continuous improvement for measurable impact. My work centers on creating new opportunities, predicting new trends, enabling team success, and fostering sustainable growth at the intersection of technology, brand, employee impact, and customer experience.

Global Brands (Fortune 500) experience:
– Healthcare : Sanofi, Johnson&Johnson, Novartis-Sandoz
– Luxury: Chanel, Richemont group, L’Oreal (lux brands)
– Financial services: Citibank
– FMCG: Nestle, L’Oreal, Beiersdorf (Nivea), Colgate-Palmolive
– Tech: Avito, Gett, NETFLIX
– Retail: IKEA, Mega, Eldorado
– Telecom: Telefonica, Vodafone

Now for me it’s a battle filed for innovations, huge investments in development new AdTech / AI driven stack for TV/streaming market. I m proud to help solving the main global TV industry challenge

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Miami has a unique and unmistakable vibe—a perfect blend of all the best qualities of a big city while still offering the ocean and a resort-like atmosphere. 🙂

When my friends visit, we love dining together on beautiful rooftops, like Salvaje in Midtown, where I live. We also enjoy going to the best pilates studios, such as Solidcore, Tremble, and JetSet. Visiting art galleries—like our friend’s Robert Fontaine Gallery—and museums, such as The Rubell Museum, is always a must. And, of course, no visit is complete without taking a boat out to the ocean to catch the sunset.

Who else deserves some credit and recognition?
What is it Life? What is it Love? What is real happiness & success?
I ve been searching for these answers throughout many years, exploring the finest spiritual concepts from Kabbalah to Tantra, reading tons of books from Tony Robbins to Joe Dispenza, and undergoing the best courses with Masters of various knowledge.
I’m grateful to each of them for their experience and knowledge integration into my life.
We all need Guides, Teachers, and Mentors on our path of understanding ourselves and life rules.
This expedites the acquisition of new skills in managing your life, without unnecessary mistakes and time losses.

I’ve been reborn from within many times.
To comprehend a simple idea: You can change the world only by changing yourself.
If you don’t like something in your life, change it!
There’s no need to seek; instead, attract everything into your life. Change who you are inside, glowing a new level of vibrations and you will attract new reality.

Instagram: Victoriavita

Linkedin: https://www.linkedin.com/in/victoriaprostyakova/

Image Credits
photo credits: @liiman_nastya @iamaidinn @ellybrenly @ksusha.korn