We had the good fortune of connecting with Paola Mendez and we’ve shared our conversation below.

Hi Paola, putting aside the decision to work for yourself, what other decisions were critical to your success?
It wasn’t really a decision. It was my starting point – my north star. I always start by asking myself, “How can I help?” The business idea usually began with realizing I needed help myself with something specific. Once I solved that for myself, I’d share what I learned with others – either teaching them myself or offering a service to help them.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’m a certified RTT (Rapid Transformational Therapy) hypnotherapist, trained in the methodology developed by world-renowned therapist Marisa Peer. Through my practice, Pao Hypnosis (paohypnosis.com), I work one-on-one with clients to help them break free from the patterns that have been running their lives: emotional eating, binge eating, chronic self-sabotage, anxiety, chronic pain, and more. What we do in these sessions isn’t about managing symptoms. It’s about going directly to the root cause, which lives in the subconscious mind, and changing the meaning attached to it. When that shifts, the behavior shifts — often in ways that surprise even the client.

Please tell us more about your business. What sets you apart? What are you most proud of or excited about?

What sets me apart is that I’m not just a practitioner. I’m someone who came to this work through my own journey of self-discovery, and I bring that lived experience into every session. I genuinely understand what it feels like to spend years going through the motions of a life that doesn’t feel like yours. That makes me a different kind of guide.

What I’m most proud of is the transformations I’ve had the privilege of witnessing. I had a client who came to me with severe chronic pain and limited mobility in their knee, back, and shoulder — they couldn’t find a comfortable position whether sitting, standing, or lying down, and their situation was getting worse. Through our work together, they didn’t just manage the pain. They fell in love with moving their body. Someone who used to dread walking now wakes up at 5:30 AM every single day excited to go for a walk. They’ve lost 130 pounds from their heaviest weight, they have no back pain, full mobility, they practice yoga several times a week, they came out of a depression, and their relationship with their partner has been transformed. That is not a small story. That is an entire life rebuilt. And even now, knowing that RTT works, hearing about results like that still moves me. It reminds me every single day why I do this work.

How did you get to where you are today, business-wise?
Honestly? I got here by finally stopping and asking myself what I actually wanted, which was something I had never done before.

I spent most of my life trying to meet other people’s expectations. I studied computer science and mathematics because I was told that was the safe, smart path to success. I became a software developer and spent over a decade in that career. It was stable. It was respectable. And it was completely wrong for me. I knew it the whole time, but I didn’t have the framework yet to do anything about it.

After ending a 19-year relationship at 39, I hit a genuine pause. I stepped all the way back and looked at my life with fresh eyes, probably for the first time. And I realized I had been building a life around everyone else’s vision, not my own. So I made a decision to just start following what felt interesting and alive to me, without knowing where it would lead.

The first thing I did was start a blog about the neighborhood I lived in, Coral Gables Love (coralgableslove.com). It forced me to go out into the world, meet people, and tell their stories. In doing that I discovered I loved connecting with people and amplifying what was already beautiful around me. I also quickly learned that blogging is a one-person operation that demands you become an expert in about fifteen things simultaneously: writing, photography, SEO, social media, business development, sponsorships. So I reached out to five other local bloggers and suggested we get together to share ideas and resources.

That first meeting changed everything. It was so energizing and useful that I kept hosting it every month. More and more people showed up. Eventually I turned it into a formal organization called South Florida Bloggers. As our members moved to other cities and wanted to stay connected, I rebranded it into The Blogger Union — a national community that eventually had over 12 chapters across the US in cities like Miami, New York, DC, Houston, and more, with an international chapter in Rome. We had thousands of members. We educated them with guest speakers and hands-on workshops, connected them with brands for paid influencer campaigns, and celebrated them at events like the South Florida Blogger Awards.

Then the pandemic hit, and so much of what we had built, which was deeply in-person and community-driven, was impacted overnight. I stepped back from my day-to-day role as Chapter Officer and handed over the reins to chapter leaders I had been developing. I still run The Blogger Union as CEO behind the scenes, but it was also a turning point. I realized that while building the community had been meaningful, it wasn’t quite what set my soul on fire. I was helping others find their voices and build their businesses, but I hadn’t yet found the thing I was truly called to do.

So I kept following what felt good. I started taking yoga classes, which had a profound effect on my mental and emotional healing after my breakup. I eventually got certified as a yoga teacher. During my training, one of the instructors led what she called a hypnotic yoga flow — and something about that class felt completely different from anything I had experienced before. It wasn’t just movement. It was genuinely transformational. I asked her about it afterward, and she told me I should become a hypnotherapist first; and that if she were getting certified right now, she would do the RTT program through Marisa Peer.

I signed up for the RTT program almost immediately, not entirely knowing what I was walking into. I was just following what felt right. What happened next surprised me. From the very first sessions practicing with my classmates, I started seeing extraordinary shifts. My classmates were telling me our practice sessions were changing them. And I could see it too. Something in me recognized this work on a deep level. When I graduated and started seeing clients, and I watched person after person make the connection that set them free, I knew. This was it. This was what I was always meant to do.

Was it easy? If not, how did you overcome the challenges?
Not remotely easy. But I think the hardest part wasn’t practical, it was internal.

The biggest challenge I faced was unlearning a lifetime of doing what I was supposed to do. I had spent nearly four decades making choices based on what was safe, what was approved of, what would look right to the people around me. Changing that pattern at 39, after a major relationship ended and I was essentially starting over, required a level of self-honesty that was uncomfortable. I had to admit that a lot of what I had built wasn’t really mine.

On the practical side, pivoting careers – from tech to wellness, from developer to hypnotherapist – meant starting from scratch in a field where credibility is everything. I didn’t have a network in the wellness world. I was building while learning. There were moments of genuine self-doubt, especially early on, when I wasn’t sure if the transformation I was seeing in sessions was real or if I was just hopeful.

What helped was that I stopped trying to figure out the whole path before taking the next step. I think a lot of people, especially women who have spent years being practical and responsible, wait until they can see the whole staircase before they’ll step onto it. I learned to just take the next step that felt right. Coral Gables Love led to The Blogger Union. The Blogger Union led to yoga. Yoga led to hypnotherapy. None of it was a straight line, and none of it was planned. But each step brought me closer.

I also overcame the challenges by leaning into community — something I had been building for others for years. When I started Pao Hypnosis, I already understood how to connect with people, build trust, and show up consistently. Those skills transferred directly. The tech background that once felt like a detour turned out to be useful too; I eventually built Mochi Zen (mochi-zen.com), a weight loss app that brings RTT-based hypnotherapy to a broader audience, and my years as a developer meant I understood what I was building in a way most wellness practitioners don’t.

What are the lessons you’ve learned along the way?
The biggest lesson: following what feels alive in you is not a luxury. It’s the most strategic thing you can do. I wasted years being practical in the conventional sense — safe career, stable choices, suppressing the things that actually excited me. And none of it worked as well as the years I spent just following what genuinely interested me without knowing where it led.

Second lesson: your path doesn’t have to make sense to other people for it to be right. When I left a decade-long tech career to start a local blog, people thought I was making a strange choice. When I left a thriving community organization to become a yoga teacher, same thing. When I left yoga teacher training to become a hypnotherapist, I’m sure it looked chaotic from the outside. What I know now is that every single one of those steps was essential. Nothing was wasted.

Third lesson, and this one comes directly from my work as a hypnotherapist: most of the limits we experience in our lives aren’t external. They’re subconscious programs we picked up somewhere along the way — beliefs about who we are, what we deserve, what’s possible for us. My work with clients mirrors what I had to do for myself. You don’t overcome your patterns by trying harder. You overcome them by understanding where they came from and choosing something different.

And finally: community is everything. The Blogger Union taught me that people thrive when they’re in a room with others who get it. The support, the shared knowledge, the feeling of not being alone in the struggle; that changes people. I try to bring that same energy into my practice. My clients don’t just get a technique. They get someone who genuinely believes in what’s possible for them, sometimes before they believe it themselves.

What do you want the world to know about you or your brand and story?
I want people to know that it is never too late to find what you’re actually here to do. I found my calling at 39, after ending a nearly two-decade relationship, after a career I didn’t love, after years of building things for other people. And I am more fulfilled, more alive, and more certain of my purpose now than I have ever been at any other point in my life.

I also want to be honest about what hypnotherapy actually is, because there are a lot of misconceptions. This isn’t stage performance. This isn’t someone snapping their fingers and making you cluck like a chicken. RTT hypnotherapy is a legitimate, research-supported modality that gives the subconscious mind direct access to the beliefs and experiences that are running your life on autopilot. When you find the root and change the meaning attached to it, the symptoms — the compulsive eating, the pain, the anxiety, the self-sabotage — can shift in ways that years of willpower and conventional approaches couldn’t touch. I’ve seen it happen over and over again with my clients, and I’ve experienced it myself.

What I want people in Miami and beyond to know about Pao Hypnosis is this: if you have tried everything and you are still stuck, it’s not because you’re broken. It’s because you’ve been working at the conscious level when the real work needed to happen somewhere deeper. That’s what I do. And the results — the 130-pound transformations, the pain that disappears, the cravings that vanish, the relationships that heal — those aren’t miracles. They’re what happens when the mind finally gets the chance to catch up with what you actually want for yourself.

I’m based in Miami, and I work with clients both in person and remotely. If any of this resonates with you, I’d love to talk.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh, I have been waiting for someone to ask me this. Miami is deeply, ridiculously underrated as a city to actually live in — not visit for a weekend on South Beach, but really sink into. Here’s how I’d do a week with my best friend.

Day 1 — Welcome to the neighborhood
We’re starting where I start almost every morning: Ophelia, a tiny food truck on US1 that makes the most perfect breakfast sandwich. Get there, grab your sandwich, and just stand there and eat it — that’s the whole experience. Then we’d head over to Books & Books in Coral Gables, which is one of those independent bookstores that makes you remember why bookstores exist. Browse for as long as you want. For coffee and a mid-morning snack, I’d take them to Arte y Pasion, a Colombian restaurant that has become my unofficial office. I’m there constantly. Their arepas filled with cheese with a hot chocolate are everything — and the family who runs it are masters of coffee. They’ll pour your drink at the table and draw the latte art right in front of you. It sounds like a small thing but it’s the kind of detail that makes you feel like you’re somewhere special. End the evening at Zit Zum in Coral Gables for dinner. Fantastic food, great energy, and the perfect first-night-out energy.

Day 2 — Art, history, and rooftop drinks
Spend the morning and early afternoon at Vizcaya Museum and Gardens. It’s genuinely one of the most beautiful places in Miami and most people who haven’t grown up here have no idea it exists. Walk the gardens slowly. After Vizcaya, head to Superblue Miami for the afternoon — it’s an immersive art experience that is completely unlike anything else in the city. (Use code CGLOVE for 10% off, a little gift from Coral Gables Love.) Cap the night with dinner and drinks at Amal in Coconut Grove, then head upstairs to Level Six, the rooftop bar, for a drink with a view of the marina. That view at night is hard to beat.

Day 3 — Saturday: market morning, tropical gardens, sunset on the water
If any day of the week falls on a Saturday, this is your day. Start at the Coconut Grove Farmers Market — it’s one of the best markets in South Florida, full of local vendors, great food, and the kind of energy that makes you want to move here permanently. After the market I’d walk over to Basquet, also in Coconut Grove, which is my post-yoga treat spot. In the afternoon, go to Fairchild Tropical Botanic Garden or Pinecrest Gardens — both are stunning and completely peaceful in a city that doesn’t always slow down. For sunset, drive over to Virginia Key and walk along the water as the light changes. It’s quiet, it’s beautiful, and it feels nothing like the Miami people think they know.

Day 4 — Wynwood, vinyl, and the indie underground
If you can swing a weekend morning, start with the drag brunch at R House in Wynwood — it’s a full production with incredible performers and genuinely one of the most joyful, only-in-Miami experiences you can have. If it’s a weekday, Fluffy Fluffy is your brunch move instead — get the waffles, don’t argue with me. After eating, walk over to Sweat Records, which is a true Miami institution — an independent record store that has been a pillar of the local indie music scene for years. The owner, Lolo, is deeply embedded in Miami’s music culture and hosts dance parties that are unlike anything you’d find at a regular venue. Even if you’re not a vinyl person, go browse and soak up the vibe. In the evening, check out what’s happening at Las Rosas — a beloved dive bar that recently reopened and hosts all kinds of events. It’s the kind of place where anything could happen on a given night and that’s exactly why you go.

Day 5 — Key Biscayne and the best sunset in Miami
Spend the day on Key Biscayne. Drive over the causeway, walk around, breathe actual fresh air. In the late afternoon, head to Bill Baggs Cape Florida State Park at the tip of the island. There’s a little bar there with a view that is genuinely one of my favorite spots in all of Miami. Watch the sun go down over the water with a drink in your hand and try to remember the last time you felt that relaxed. If you want a South Beach option instead, South Pointe Park also has a beautiful sunset spot — but my heart is at Bill Baggs.

Day 6 — Move your body, then a little low-brow magic
Take a yoga class at Mimi Yoga or Sol Yoga — both are exceptional studios and if you can get into a class with Lucie, Mica, Ewa, or Diego, you’re in for something special. These teachers are the real deal. If you want to try something completely different and very Miami, check whether CCW Wrestling has a show while you’re in town — they host events at Tank Brewing in Doral called Bash at the Brew, usually the first Saturday of the month, featuring local wrestler Domino who is a local legend. It sounds unexpected and it absolutely is. That’s the whole point. For dinner, try Lan Panasian Cafe — my low-key sushi spot. Order the Asian nachos. They’re made of wonton wrappers, topped with pork and a creamy cilantro sauce, and they are one of those things you’ll think about for weeks afterward. Get a bubble tea while you’re at it.

Day 7 — Culture, salsa, and a proper send-off dinner
Check what’s playing at Gables Art Cinema, the independent art theater in Coral Gables that shows indie films in a setting that actually respects the movies it screens. Go to a matinee. Then before the evening, I’d take them to a salsa class at 3 Plus 2 Dancing — they have the best instructors and it doesn’t matter if you’ve never danced before. By the end of class you’ll be moving and you’ll feel like a local. End the week with dinner at Sonny’s, one of the newer spots that has become a real scene. Order a great steak, raise a glass, and agree to come back.

That’s my Miami. It’s a city that reveals itself slowly to people who are willing to look past the obvious — and when it does, it’s unlike anywhere else on earth.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My sister, my ride-or-die and number one supporter and role model: Andrea Mendez.

Andrea has been in my corner from day one; cheering me on, believing in me even when I doubted myself, and always showing up with the kind of unconditional support that only a sister can give. She’s truly my person.

But beyond being my biggest cheerleader, Andrea is one of the most incredibly creative people I know. She has this rare ability to take a vision and bring it to life visually in a way that feels both timeless and completely original. She channels that gift into her own business, Vintage Unicorn, a graphic design studio that reflects everything she is: imaginative, detail-oriented, and just a little magical.

Watching her build something of her own has honestly inspired me more than she knows. She didn’t just support my entrepreneurial journey – she was walking her own path right alongside me, which made me feel less alone and more brave.

Andrea, this one’s for you. Thank you for being my role model, my sounding board, and my favorite creative mind.

Website: https://paohypnosis.com

Instagram: https://instagram.com/paohypnosis

Linkedin: https://www.linkedin.com/in/pinkghost/

Facebook: https://facebook.com/paohypnosis

Nominate Someone: ShoutoutMiami is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.