We had the good fortune of connecting with Simon Cherkasski and we’ve shared our conversation below.
Hi Simon, we’d love to hear more about how you thought about starting your own business?
Obviously scared, as an experienced professional in the marketing field and a leading person that opened 3 businesses for others as a “working partner”, I knew all the problems that new business may and will have. Doesn’t matter how good you are or your product, how hard you work all this not promising success. You not opening a store/business and people just pouring in to make you a profit. First got to be sure that you can survive a year by just making zero profit, Second you hope, that all the preparation you did: demographics, right merchandise, proper advertisement are right, and then you need luck. Luck it’s not something you can buy or obtain it’s something you only can hope to have.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
As all that I do, I did my way by being different, well in our world it’s called Original. By the book, you go to the “Market” observe the commodities and just copy what sells the best. Can’t say that I never did things by the book, but remain original always worked for me better. Despite the fact that Contemporary art sales are easier, not because they good or even mean anything, it’s just a trend and the “neighbor has it”. Most people have no art taste at all, and it’s not a crime, so they just buying what others have. I have been working in a more realistic genre that is way harder but satisfying and people that buying, will be your customers for life. Because it’s leaving a taste for more, like good food.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
“Well tell me who your friends and I will tell you who you are”, National parks, Fishing piers, and authentic restaurants, no chains. I love to cook and cook as an artist, creatively, so if I visit a restaurant the cook worse than me, It’s not a place I will take a friend to. I can spend a few days with a photographer friend in the natural park of the road to shoot some cool birds or spend a day with a friend starting with the sunrise on f fishing pier. I would “hate” a friend that will ask me to spend a day in Outlet Mall lol, even do staff happened before. Family meals or barbeques (no HotDogs or Hamburgers) are amazing days to spend with friends, a bit of wine, good food, good conversation, about everything starting with the Black Hole phenomena to just a simile of how cool his/hers pet talk. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout to all those artists who wake up in the morning and going to their studios to create little miracles on canvas, wood, or metal, without knowing when the next dollar will drop-in. Without managers who will task them, without payroll department who will do the taxes and write them a weekly check, just solo, self-motivated creators. Especially for those who create not a popular generic staff that sells easy, but those who desire for more complex designs that God know if they will sell.
Website: cherkasski-art.com
Instagram: https://www.instagram.com/p/CGaYyqGHK_7/?hl=en
Linkedin: https://www.linkedin.com/in/simon-cherkasski-0095a9/
Facebook: https://www.facebook.com/cherkasskiartist