We had the good fortune of connecting with Jake Rothstein and we’ve shared our conversation below.

Hi Jake, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
My family faced challenges when managing my grandparents’ needs as they aged. I saw first-hand how my grandmother found herself alone after my grandfather passed away. Although she was 87 at the time, she was in perfect health and had a good social life; however, she had a large house that she could no longer maintain, and she needed help with a few day-to-day tasks like grocery shopping and driving to doctors’ appointments. In a way, I was her first home manager. She moved into an apartment and I helped her out when my other family members couldn’t. This is how the idea for UpsideHōM came to be – a viable solution for those in between living independently and requiring full-time care.

What should our readers know about your business?
We launched UpsideHōM in early 2020 in response to the lack of sustainable options for seniors who are recent empty-nesters and do not yet require full time care. In less than a year, we’ve managed to create a brand new category of senior living as the only fully managed living option for older adults. We’re proud to move forward with our expansion plans later this year and launch UpsideHōM in Tampa, Orlando, Jacksonville and beyond. We’re building UpsideHōM because of what we experienced personally, dealing with the challenges we faced with our own grandparents. Building anything new isn’t easy but we’re motivated to overcome the challenges we face everyday because we believe so deeply in our mission to improve the lives of older adults everywhere.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’d take a friend all around South Florida, starting with Miami and working my way up. There are so many cool areas to explore now. Miami Beach, Brickell, Wynwood, Design District to name a few. I’d also want to show them Fort Lauderdale for some great breweries and dining. Maybe even a drive up A1A to Palm Beach County. South Florida has so much to offer and I’d want to show it all off!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to dedicate my shoutout to my grandparents, Joseph and Margarita, who were my inspirations for getting into this industry in the first place. I was very close with them and making them proud by helping others like them is what motivates me every single day.

Website: https://www.upsidehom.com/

Instagram: https://www.instagram.com/upsidehom_inc/

Linkedin: https://www.linkedin.com/company/upsidehom/

Facebook: https://www.facebook.com/upsidehom/

Image Credits
UpsideHōM

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