We had the good fortune of connecting with George Coronado and we’ve shared our conversation below.
Hi George, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
I am always motivated by new challenges in life. For me it is important to get out of my comfort zone and reinvent myself from time to time. I am eager to keep learning and evolving. I am also a very determined person and that has led me to be successful.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
BNaked LLC is one of my lines, It is an underwear / swimwear line. I started Bnaked along my business partner Miller Morgado in Lima, Peru, at the beginning of the pandemic in 2020. I think it is important to wear comfortable clothes. There are many underwear companies of great design but I thought that the level of comfort is not necessarily there.
We wanted to create a commercial line that focused on awesome manufacturing, We use very high quality cotton that feels so good to the skin and is very comfortable. Our briefs are so comfortable that you feel naked when you are wearing them. Thats the reason is why we came up with BNaked, underwear meant to be forgotten until you want to make your presence, unforgettable.
It wasnt the best moment to start a new line but we have a really good product and did all the right things marketing wise. Our sales were very good since the very beginning and have now expanded to the US market with our website / online store. We also sell wholesale to boutiques and stores across the USA.
No matter the type, a new business is never easy. I have been in the fashion business for 8 years and understand very well that it takes time to accomplish the goals. I love what I do, and that is key to be successful. It is all about working hard and be determined, and having the ability to create a product that you are proud of.
I recently launched a collection of luxury unisex leather bags www.ogbrand.us and very soon will launch a line of accessories as well.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Miami has so much to offer! South Beach, Brickell, Coral Gables, Wynwood and the Design District are a must of course. The Mondrian Hotel is a very chic venue with a gorgeous pool an amazing views. Also, watching the cruise ships go by and walking around South Pointe Park is gorgeous.
As restaurants, I would take him to Ceviche 105 for incredible Peruvian food. I also love Baires Grill for Argentinian steak and great wine.
I also love the Biltmore Hotel, it is an iconic spot with a unique vibe.
Faena Hotel and 1111 Lincoln Road are spectacular in design and a musst see as well!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Since I moved to Miami in 2001, I have always been sorrounded by amazing men and women who taught me so much about business and life. I would like to dedicate my shoutout to Arnold Matteson. Arnold was my first business partner. He believed in me and my talents. Arnold was an exceptional man, extremetely smart business man and loved by many and taught me a lot of the things that I know about business today.
Website: www.georgecoronado.com
Instagram: georgecoronadodesigner
Linkedin: georgecoronado
Facebook: georgecoronado
Other: www.bnaked.us www.ogbrand.us
Image Credits
Photography by Miller Morgado @Millermorgadofotografo