It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Jenn Canniff

My business (The Confitdence Coach) was born out of my own healing and growth journey. I spent years chasing what I thought “fit” was supposed to look like — constantly comparing myself to the version society idolized. But even when I was smaller, I didn’t always feel confident. And when my body changed, so did my relationship with myself. Read More>>

Ana Arguello-Garcia

After years of leading marketing initiatives across major corporations and agencies, I knew it was time to build something different. Something better. Read More>>

Michelle & Pete Fuentes

When we first started dating, we traveled a lot. So we decided to start a travel blog together to document our travels. Pete got really into photography and videography at this time and started making videos for our blog and taking photos of me (Michelle) all around the world. After we got married, one of our friends asked Pete if he could capture their engagement shoot.  Read More>>