Meet Alejandro Isasi | Music producer

We had the good fortune of connecting with Alejandro Isasi and we’ve shared our conversation below.

Hi Alejandro, how do you think about risk?
First of all, we must understand that we are just passing through this world, and at the end of this journey, we will regret more the things we didn’t try than the ones we did. I, for example, had a secure and stable job; however, when I imagined my life in the long term, I didn’t see myself in that environment or in that job. That couldn’t be all for me, I didn’t feel like that was my path. Of course, changing meant starting from scratch in an area I barely knew, and to everyone else, it seemed crazy to start at the age I was at. If I had followed the advice of some people, today I would find myself in the same place I was seven years ago, and that thought kills me just by imagining it. I respect everyone’s decisions, but for me, staying in the same place was not an option. In the end, those who don’t take risks have already lost.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.

What makes my art so special and different from others is that it’s mine—it’s my art, my vision, my story, my way of perceiving and feeling the world. No one is going to be better at understanding my essence than me. As simple as this response might seem, it carries a lot of meaning because I create art out of necessity. It’s not for fun, not for money, or for anything else but the need to express how I feel in this world at every moment. I express these feelings not always with words, because words often fall short. Music allows me to shape what words limit.

I once said: I want to learn a language that’s universal, one that transcends lands and borders, a language that can make the world feel united again. And there it was—art, and there it was—music.

It hasn’t been easy, especially in a profession so exploited by the industry, where it’s often not even considered a “real” profession, which allows constant abuse by major monopolies like Spotify and others. But despite all of that, I don’t regret going through what I’ve been through, and if I had to do it all over again, I would—without hesitation.

I believe that the achievements I’ve reached so far are thanks to consistency, perseverance, and the ability to see failures not as setbacks, but as lessons. I’ve realized that this is not about being in the Top 10 of Billboard or winning a Grammy, but about turning your profession into an identity, a philosophy—feeling it, living it, and staying committed, no matter the obstacles.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend were visiting me here in Berlin Kreuzberg , I’d want to show them everything I love about this area. We’d probably start with breakfast at Ankerklause, right by the canal, then take a walk through Görlitzer Park to soak in the vibe. I’d make sure we check out the street art at the East Side Gallery — it’s one of those things you just have to see. For lunch, we’d grab tacos at Santa Maria, which is super laid-back. Later, maybe hit up SO36 for a live music night. They always have something cool going on, and it’s got that Kreuzberg energy.

We’d spend another day exploring the art scene. We’d start at the Berlinische Galerie for some modern art, then hit up Museum Island to check out the classics. For lunch, I’d take them to La Lucha for some Latin-inspired food — it’s a favorite. In the evening, we might watch an indie film at Kino Babylon or just hang around in Mitte, checking out the cool galleries and cafés.

I’d definitely take them to Tempelhofer Feld one day. It’s this massive open space that used to be an airport, perfect for chilling, having a picnic, or biking around. Then we’d dive into Kreuzberg’s street art with a walking tour — there’s so much graffiti and mural work that has a Latin vibe too. For dinner, we’d hit up Maria Bonita for some authentic Mexican, and later, we’d head to YAAM for some good music, maybe some Latin beats or a chill reggae night.

We’d also do a day trip to Potsdam to check out Sanssouci Palace and the gardens. It’s a nice, relaxing break from the city. Afterward, back in Berlin, we’d hang out at Klunkerkranich, which is a rooftop bar with the best views of the city.

For our last day, we’d take it easy. Maybe spend the morning at Vabali Spa to relax, then stroll through Mauerpark for some street food and a bit of shopping. It’s always lively on Sundays with live music and flea markets. We’d finish off with a final dinner at Que Pasa for some Latin flavor and maybe some cocktails to close out the trip.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
To my wife, who from the very beginning had the vision and sensitivity to recognize my talent and passion for music, even before I did. She has been my unwavering companion, both in moments of triumph and in times of challenge, always finding the right words when I need them the most. She has that magic of bringing out the best in me, helping me grow not only as an artist but also as a person. To her, always to her, I dedicate all my gratitude and admiration.

Instagram: https://www.instagram.com/isasi.isasi/ or just @isasi.isasi