Meet Alexus Pace-Patterson | Flex Lex Treats – Owner & Master Personal Trainer

We had the good fortune of connecting with Alexus Pace-Patterson and we’ve shared our conversation below.

Hi Alexus, can you walk us through the thought-process of starting your business?
I started my Flex Lex Treats as a passion project by coming up with healthy and low calorie recipes to treat my sweet tooth during prep. I’m an NPC IFBB professional bikini competitor, which calls for very intensive nutrition regimens and detailed preparation to be able to show off your best physique on stage. Flex Lex Treats contain healthy ingredients, they’re macronutrient friendly, and they are completely guilt-free, which made them the perfect dessert to snack on throughout the day, everyday. I ended up loving the breads and different healthy flavors so much, and after seeing how much fiancé loved them all, I decided to start a business out of the idea! It all started with the original Chocolate Banana bread, My fiancé was obsessed with it during his prep, and he had been telling me for years that I need to sell my bread! He was a great taste tester to listen to because he’s very picky with what he eats, and experiences many food intolerances, but we noticed that my bread never upset his stomach because of how healthy it was and the flavor was amazing. There’s nothing like eating chocolate banana bread everyday and continuing to lose weight!

I shrugged off the business idea for a while, but when COVID hit, we were struggling and I had so much more time on my hands. We own a gym and we forced to closed down for nearly 5 months. It really pushed me to launch my business for another source of income, and to keep people healthy during the pandemic!
The timing was perfect. Just as I became Miss Michigan bikini, and a month later winning my IFBB professional status, I launched Flex Lex Treats officially. My first year has been absolutely amazing!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Where do I begin!? My business makes me so excited! Coming up with new flavors is so much fun, and then sharing it with others is even more exciting. I have a huge passion for health and fitness, and it’s so hard to find healthy foods to cater to everyone’s wants and needs, especially foods that can satisfy a sweet tooth! There are a lot of places that you can go to grab a quick snack, or a slice of banana bread for example, but their calories are almost 3-4x the calories that my breads have per slice. Flex Lex Treats are completely guilt-free, and have high quality protein which helps keep you full longer! I break down all of my breads macronutrients per slice, so that health and fitness enthusiasts can track their macros and calories with my different breads. On top of it, I am always coming up with new flavors to keep my customers super excited!

I am still in the process of growing Flex Lex Treats. September, 2021, will mark my 1 year anniversary. My big focus is growing my clientele not just locally, but across the country because I ship my breads anywhere in the US. Taking on this challenge head first will be exciting, but I know that my clients, current customers, competing in shows, and social media will really help the brand grow!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend was in town we definitely head to downtown Ann Arbor and go to a few of my favorite spots! Ann Arbor has amazing food and drink options that everyone has to try, ESPECIALLY The Last Word. We would have to train at our gym, Thrive Fitness, and give them the Thrive experience. There’s no better way to treat yourself than getting a mani and pedi to relax and catch up!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First, I would love to recognize Amir Rad, my future husband. He is the one who pushes me beyond my limits and really sees my true potential. I have a tendency to not fully believe in myself or “second guess” things in my life. I always have his support no matter what, and he is VERY persistent if he feels I should go after a dream of mine when I am holding back. In life, we all like to be “comfortable” and hate the idea of being uncomfortable. The idea of “change,” or the word change, can really hold people back. I am so thankful for the support I have had from him over the years, and I truly believe I wouldn’t be where I am today if it wasn’t for him.

I also want to thank my amazing family, clients at our gym, and my closest friends that have really supported me. I have been truly blessed with close people in my life that have supported me, encouraged me, and sincerely cared about me and my success. It means so much to me whether it’s through my competitions, in the gym, or my business, to have clients and friends like I do.

Website: www.flexlextreats.com

Instagram: https://www.instagram.com/flexlex_bikini/

Facebook: https://www.facebook.com/flexlextreats/

Youtube: www.youtube.com/livetothrive