We had the good fortune of connecting with Alice Yaro and we’ve shared our conversation below.

Hi Alice, is there something that you feel is most responsible for your success?
Understanding people needs one of the important aspects. Being in a wedding industry meaning working directly with your client. Especially if we are talking about their wedding! It’s one of the most memorable and important moments in their lives.

Representing photo and video services for such events is very high pressure industry because the service you provide will be with the client for the rest of the lives.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
When we just stared out it was just me on customer service/ sales/ post booking and production. So basically I was doing 10 different jobs at once.

My husband started getting into marketing and figure out how we can marker our services to more people and reach nationwide audience. Our main key to success was our specific vision to our style of photo and video services and just branding as a whole.

In about 1,5 year we grew from making 60k a year to 500k a year being number one on google search “Florida Keys Wedding Photo&Video” and serve all FL, CA, AZ, NC. We now have a team of professional wedding consultants, numerous talented photographers and videographer and artistic post production team that handles editing process.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I was always involved into photo/design and just aesthetically looking theme. Thanks to my husband who’s also as creative as me we quickly came up with an idea to open our own wedding agency.

So I guess I can thank my husband and our combined artsy minds for pursuing these niche 😉

Website: https://vanillabrides.com/

Instagram: https://www.instagram.com/vanilla_brides/

Other: https://www.theknot.com/marketplace/vanilla-brides-miami-fl-2027102

Nominate Someone: ShoutoutMiami is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.