We had the good fortune of connecting with Amy Abralde and we’ve shared our conversation below.
Hi Amy, what is the most important factor behind your success?
The most important factor behind the success of our brand is hospitality. We believe customer service is a handshake, and hospitality is a hug. We’re all about inclusivity and making sure everyone, and we mean everyone feels welcome when they visit us at the cellar. We love craft beer, but it’s beyond that because anyone can sell craft beer or set up a craft beer shop – we want you to feel at home when you visit us. #Beerlove is why we’re here.
What should our readers know about your business?
What sets us apart aside from hospitality is our knowledge, and passion for the products and space that we offer. We’re honestly just extremely grateful that we’ve made it this far despite opening our spot right before the pandemic lockdown.
Apart from the overwhelming support we’ve received so far, we get to do what we love by not letting fear get in the way, taking risks, and always up to trying new things.
I’ll be honest it’s not easy because not everything sticks, and we definitely have taken some losses, but we believed that we had something special to offer, so we kept going.
We have a no-quit mentality, and even when things were at their worse we kept pushing and continue to do so every single day.
Even though we’re part of a franchise, we’re independently family-owned, so when you support us you’re supporting our dream of driving the growth and awareness of craft beer through hospitality, education, and support of exceptional beer.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We’d get the day started at one of my breakfast spots: Mitch’s Downtown Bagel Cafe, Circle House Coffee, or The Alchemist Cafe.
We definitely must pop into Orchestrated Minds and Invasive Species Brewing for some killer brews.
Once it’s lunchtime, we can hit up Tiki Tiki for waterside dining or Park & Ocean and then head on over to Fort Lauderdale Beach for some fun in the sun.
We can’t forget to stop in and catch the sunset views in our beer garden with some cold ones.
It’s time to eat again, so we’d check out Quvo Tacos for some delicious authentic Mexican food and good company or get dressed up and feast on some sushi at Takato.
For nighttime fun, Glitch Bar and Rhythm and Vine are my favorite go-to spots.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
All the folks who have and continue to support us definitely deserve a major shoutout! We wouldn’t be where we are today if it weren’t for them.
Instagram: @cbc_ftl
Twitter: @cbc_ftl
Facebook: cbcftl
Yelp: Craft Beer Cellar Fort Lauderdale