Meet Candice Rohrbach | MUA and Influencer

We had the good fortune of connecting with Candice Rohrbach and we’ve shared our conversation below.

Hi Candice, can you walk us through the thought-process of starting your business?
My father was a business owner, and I quite literally grew up working alongside him in the 90’s.
I didn’t go to daycare, I got up with the sun and headed to work with my dad everyday until I began school.
I often joke that entrepreneurship is in my DNA.

This of course stuck with me, but when I was in my late 20’s and expecting my second son I had developed crippling anxiety from my corporate job. It was impacting my mental and physical health, not to mention my relationships and I knew I had to make a major life shift. I had already been dabbling in my own business off and on, and one day I just had a lightbulb moment that there had to be more to life, and in that moment I knew that I was all in.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I started my business when my life was a beautiful mess.
I was a first time mom, and that was a title I had always wanted.
I loved being a wife and mother, but I couldn’t share this feeling of “what is missing.”
What was missing was my identity outside of those titles, and I knew that there had to be more people, more women who felt that way but were afraid to talk about it. And that is why I started sharing.

When I started my business it was about what it gave to me.
Confidence. Purpose. Something that was mine.
I often say I had no business sharing when I started, but I did it anyway.

It hasn’t been easy in the slightest.
In many ways I have failed forward, and I have made mistakes and I have allowed myself to be a student.
And I have taken people along with me. Many of those who have followed along from day one have watched that transformation. I have had many people judge me, condemn me, try to tear me down…
And I am a human. Each of those blows was painful and devastating.
I can not begin to list the times I have felt complete defeat.
But there are a couple of things that kept me getting up again.
One is the people I get to connect with, and help. The people who needed someone like me for whatever reason.
The other, is my sons. My dad always told me I could be anything, as long as I worked hard and was a good person, and that has become my North Star. The example I set for them.

What do I want the world to know about me and my brand…

If I can do this, anyone can.
I have struggled with self doubt my entire life. Like so many others, I have struggled with imposter syndrome, feelings of inferiority, that list goes on. I am one person, from one small community, who wants to hear what I have to say?

I am a quirky person, with unique interests and I used to be so afraid to share that about myself. There are people who will love your vibe when you show them who you truly are, my life and my business changed when I realized and embraced that.

We all have a story, and it is worth sharing, worth hearing.
No one person gets through this life unscathed.
Maybe if we are a bit more open, and honest the world would be a more tolerant and accepting place?

Even though I had a wonderful dad who inspires me to this day, I had a difficult childhood that in many ways I am still healing from. I feel a lot about what sets me aside from others is my willingness to share this, to work to break generational trauma cycles, and to create something beautiful while generating an income from it.

Surely there are others more talented, more skilled…. but being able to openly connect with people is my super power.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a woman… and I love to shop!
But I also grew up humble… so I am deal gal so hello Dolphin Mall!!!

One of the best places to eat, drink and enjoy the night was Chico Malo!

I am always ready to work on a tan so sitting pool side, or my the ocean is a priorty!

And of course Little Havana!!!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I owe so much gratitude to so many people…

I know I owe so much to my dad, and while he is no longer with me on this earth, I know that he is the reason I found the will and strength to go my own way. He is the reason I know the value of hardwork.

My sister Marie, whom I may not even be here if it wasn’t for her. She has always been my #1 cheerleader, and always put my needs first in my formative years, and she is still my biggest fan.

My best friends, the handful of people who support me, encourage me, mentor me and remind me daily of who I am, and what I am capable of. Shinneen, thank you especially for mentoring me on this wild ride and never letting me quit. Jocelyn, for always being beside me through the hills and valleys of life, through the thick and thin. For clapping for me through it all and never leaving my side.

My husband and sons, you three are the reason I get up everyday and run this business, you are my biggest reason WHY.

And lastly, the people who choose to follow along with me on this journey.
Thank you for staying with me from day one, through the good, the bad and the ugly.
For giving me a platform to share and help you all.

Website: https://msha.ke/lipstickandlife

Instagram: @lipstickandlife

Facebook: https://www.facebook.com/lipstickandchardonnaybeauty/

Image Credits
These are all personal captures so no credit necessary