Meet Carolyn Baccaro and Andrea Podob | Co-owners & Founders

We had the good fortune of connecting with Carolyn Baccaro and Andrea Podob and we’ve shared our conversation below.

Hi Carolyn & Andrea, can you walk us through the thought-process of starting your business?

Hyperbole is founded on the belief that the absolute best products on earth are the ones that make you feel good about shopping: made by real people, designed with purpose, and unique to your style. Our mission is to curate a fun collection of artwork, clothing, and jewelry while connecting new, emerging artists with a larger audience.

After three years in business, we developed close personal relationships with many local artists who sell at our shop. Diana Vidal and Alyssa Follansbee are two of our favorites. Working together, we’ve expanded our business to include a new gallery space for a local art collective called Super Secret Projects. SSP has allowed a group of like-minded visual artists to collaborate and show their work in a more formal gallery setting.

Diana, a photographer and collage artist with experience in gallery management and curation, is SSP’s director and has spearheaded the effort. Together, we have created a unique place for everyone to enjoy, from amateur artists and casual visitors to experienced collectors looking for fresh new talent.

What should our readers know about your business?
We’re a brick-and-mortar shop supporting independent artists and emerging designers in the Hudson Valley, New York (juuuust north of NYC). We carry an assortment of original artwork, thoughtfully designed clothing, and sustainably produced jewelry with an emphasis on small batch production with a one-of-a-kind vibe (and a lot of times, they truly are).

Our products are made by real, hyper-talented people doing their best to produce quality goods as thoughtfully and responsibly as they can- and we love them for it! Our mission is to showcase their work and introduce them to consumers with like-minded values. Almost everything you’ll find in our store was made by an actual, super-talented person doing their best to produce quality goods with integrity and consideration for unnecessary waste.

It’s incredibly fun to curate our assortment and a privilege to introduce customers to a bevy of hard-working makers and play a small role in supporting their work.

Hyperbole is the lovechild of two previous storefronts- as co-owners, we originally owned separate stores with the same goal of supporting artists and curating a cool collection of thoughtfully designed and produced clothing and jewelry -that ultimately joined forces to form one superstore. Because you know what? Running a business by yourself kind of sucks. Especially when your friend is running a really cool one right next door and you have to compete- so why not, not do that?

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There are too many great places in Beacon to name, but some of our favorite local spots are Happy Valley Arcade Bar (run by artist Alyssa Follansbee and her husband, Johnny Coughlin!), Solstad House (great gifts!), Binnacle Books, Flora Good Times, Paul Brady Wine, and Wonderbar.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We’d like to give a shoutout to our amazing shop manager, Julia Zivic. A super talented singer/songwriter (check her out on Spotify!) and the person who helps us manage every little detail from shopkeeping duties to email marketing and event management. We love her and are super lucky to have her on our team.

Website: https://www.hyperboleny.com/

Instagram: https://www.instagram.com/hyperboleny/

Facebook: https://www.facebook.com/HyperboleNewYork/

Image Credits
Autumn Jordan @ atmnjrdn on IG (fashion photos and personal photo) & Brian Wolfe @brianarmoured212 on IG (interior shop & gallery photos)