Meet Christian Ochoa | Creative Director

We had the good fortune of connecting with Christian Ochoa and we’ve shared our conversation below.

Hi Christian, can you walk us through the thought-process of starting your business?
Like most people, I knew I had knowledge and expertise to share but I didn’t know exactly how to market it. It’s funny because I’ve been working in advertising for over a decade but I struggled a lot when I did it for myself. One thing that changed my perspective about business was to understand that I’m not selling a service, I’m solving a problem. I started my business because I realized how hard it is for small companies to succeed online. The market seems crowded and people have more options to buy than ever before. That’s why, my commitment is to help business owners, marketers, and entrepreneurs feel confident communicating online by creating amazing brands that their customers will love.

What should our readers know about your business?
I started Ochoa Brands because I knew there was a need for companies to build their brands online. People don’t want to be interrupted by advertising, that’s why it’s hard for businesses to connect with potential customers if they treat social media like traditional media. The way we help our clients is by developing a visual and verbal identity for their brands, and then we create a marketing strategy so they can get the best results by optimizing their communication and their budget. I love creating new brands and marketing campaigns for clients because it’s fun to apply creativity to solve business problems. When I studied advertising, my dream was to create campaigns for Coca-Cola, and it was awesome when I finally did it. Now, I’m excited to share this experience with small businesses that want to build their brands but they don’t know how to do it. My biggest challenge came when I lost two of my best clients. I learned that my business shouldn’t rely only on close contacts and word of mouth. I also had to put my brand on social media. Being exposed online is not easy for most of us, but it should be an essential part of our business practice. Creating content on social media and growing your online network will bring more opportunities for your business. At Ochoa Brands, we want to help you connect with more potential customers so you can grow your business and discover the true potential of your brand.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If you’re one of my friends who is visiting Miami, I will take you to different places so you can discover the culture and vibe of this beautiful city. The unique thing about Miami is that here’s the perfect place where people from different cultures and background meet. For example, if you like fusion food I would take you to Sokai Sushi Bar, it’s a Japanese and Peruvian Restaurant located at The Falls. This place has a friendly environment, live music, and great sushi rolls that are mixed with Peruvian ingredients. If you want to go out at night and have some drinks with me, I will take you to Wynwood Marketplace to dance and enjoy some Latin music. After a wild night of rumba, I will take you to the Perez Art Museum to get amazed by the work of local and emerging artists from around the world. The last place to visit will be the Design District. Here you can find luxury stores, beautiful architecture, and art galleries where you can take awesome pictures and make people jealous on Instagram.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Yes, I’d like to thank Donald Miller, the CEO of Business Made Simple and StoryBrand. I don’t know Don personally but through his books: Building a StoryBrand, Marketing Made Simple, and Business Made Simple, I’ve been able to learn a lot about business and marketing. Even though I had experience creating campaigns for brands in the past, I’ve never thought about the challenges that most small businesses have to face to market themselves and cut through the noise. Donald Miller helped me understand the value of clarity in communication and I want to recommend his books and his platform businessmadesimple.com to everyone who wants to learn how to build and grow a successful business.

Website: http://www.ochoabrands.com/

Instagram: https://instagram.com/_ochoachristian

Linkedin: https://www.linkedin.com/in/ochoachristian/

Twitter: https://twitter.com/ochoachristian

Facebook: https://www.facebook.com/ochoabrands

Image Credits
Andrea Alarcón Christian Ochoa Ochoa Brands