We had the good fortune of connecting with Diane Frazier and we’ve shared our conversation below.
Hi Diane, can you tell us more about your background and the role it’s played in shaping who you are today?
I was born in Queens, NY and raised in St. Petersbrug Fl. I was a foster child then adopted by an strong, loving woman. My adopted mom is no longer here but she loved me like I was her biological child. My mother was on fixed income so although she did all that she could, there was some sacrifices. I had everything I needed, but I was not able to do or have all the things that I wanted growing up. We did not have a savings or anything planned for generational wealth. When I created Shoetastik, my plan was to have another stream of income that would allow me to do more for my family and generate the income that would later fund the plans for generational wealth. Looking good has always made me feel good, so I always wanted to help other women look and feel good. My plan to make income turned into a passion. I have mastered the needs and wants of my customers and it makes me feel so good when they are happy with their shoes! My past made me humble and driven!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Shoetastik is a women’s shoe store located online and in St.Petersburg Fl. What sets up apart from others is that we truly treat our customers like family. I am most proud about the the best customer service we give! I’m proud to honestly say that we offer quality bags, accessories, and shoes. We offer up to size 13 in some shoe styles and currently working on more shoe styles sizes up to size 13 (most go up to size 11). Aside of retail shoes, we have our own shoe line! We have a variety styles and colors of shoes and bags. God is honestly how I got to where I am professionally, nothing but God. It was not easy and it’s still not easy. I’m still evolving and learning. I overcame challenges by being persistent, praying, and keeping faith that I will achieve and be successful. The lessons I have learned along the way was to be persistent no matter what it looks like, work with what I have until I get what I want, and everyone had to start from somewhere. I want the world to know that Shoetastik started with a single mom with very little money. I had faith and a dream, if you have a dream, act on it! Yearly we give sneakers and sandals to young girls in group homes in the community to put smiles on their faces! At Shoetastik we offer quality items , good vibes, and top tier customer service! Shoetastik Babes are family!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My itinerary would be very chill but our idea of fun! I would take my friend to Another Broken egg located in Clearwater Beach. Later we would go get messages at Tranquility Spa located in downtown St. Pete. We would then go get ice cream at Kilwins located in downtown St. Pete. We would eat dinner at Doc Fords restaurant located at the Pier in downtown St.Pete and sit by the water. The next day we would shop at International Mall in Tampa. The rest of the week we would check out some of the day parties in Tampa that has grown and sexy vibes and check out some restaurants in the Tampa Bay Area that I have been wanting to try!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My mother, my children are the inspiration of Shoetastik. My husband has been my back bone in supporting my dreams! My mother has always been proud of my accomplishments and always wanted me to strive for more in my life. My children are depending on me, providing a better lifestyle for them motivates me. My husband is always there helping me work towards my goals wherever I need help. Shout out to my family and my supporters that have helped me make it this far!
Website: www.Shoetastik.com
Instagram: https://www.instagram.com/shoetastikfl/
Facebook: https://www.facebook.com/Shoetastikfl/
Image Credits
Shaune Davis at Next Level Studios captured the two professional images