We had the good fortune of connecting with Esmeralda Chavez and we’ve shared our conversation below.

Hi Esmeralda, can you walk us through the thought-process of starting your business?
My thought process behind starting my own business of handmade jewelry in the USA was driven by my passion for jewelry making, the desire to fill a market need, and the pursuit of personal and professional fulfillment. Additionally, I wanted the freedom and flexibility that comes with being my own boss and running my own business. I knew that starting a business would be challenging, but I was willing to put in the hard work and dedication to make it successful.

Alright, so let’s move onto what keeps you busy professionally?
I believe that jewelry should not only be beautiful, but also tell a story. Each pair of earrings I design is inspired by a specific theme or concept, allowing the wearer to express their individuality and personality. I strive to create pieces that are not only visually stunning, but also meaningful to the person wearing them.

Getting to where I am today professionally has been a journey filled with both challenges and triumphs. It certainly hasn’t been easy, but I firmly believe that the obstacles we face along the way only make us stronger. Overcoming these challenges has required perseverance, determination, and a willingness to learn from my mistakes. I have surrounded myself with a team of talented artisans who share my vision and passion, and together.

The lessons I have learned along the way are invaluable. I have learned the importance of staying true to my artistic vision, even when faced with criticism or doubt. I have learned to embrace failure as an opportunity for growth and improvement. And most importantly, I have learned that success is not measured solely by financial gain, but by the impact my art has on others.

What I want the world to know about me and my brand is that we are more than just jewelry designers. We are storytellers, dreamers, and creators. Through our designs, we aim to inspire and empower individuals to embrace their uniqueness and express themselves boldly. Our brand is built on the belief that jewelry is not just an accessory, but a form of self-expression and personal storytelling.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am a lover of the city of Miami because of its multicultural and fascinating nature. Miami is a city that can adapt to any taste. There is the beach for those who want to relax and enjoy the sun, there is the Design District and Wynwood for those seeking art and fashion, and for people who love the city and nightlife, Brickell and Downtown are perfect. The gastronomy is so international that it is difficult to name just one place, but my favorite restaurants are Casa Tua Cucina, Mandolin, and Joe’s Stone Crab.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate a shoutout to my parents and my husband, who have been my biggest supporters and have played a crucial role in shaping who I am today. Their unwavering love, guidance, and sacrifices have been instrumental in my personal and professional growth.

Website: www.Crystaldustdesigns.com

Instagram: @crystaldustdesigns

Linkedin: https://www.linkedin.com/in/esmeralda-chavez-doganiero-63914313b?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

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