Meet Fernanda Moreno Harcha | Founder of the FMH Group x Douglas Elliman

We had the good fortune of connecting with Fernanda Moreno Harcha and we’ve shared our conversation below.

Hi Fernanda, what was your thought process behind starting your own business?
As an empowered woman in the real estate industry in Miami, my thought process behind starting my own business within a larger company was driven by a strong desire for autonomy, growth, and creating a unique brand that reflects my values and vision. I wanted to take charge of my professional journey and build a business that allows me to fully express my expertise, creativity, and passion for real estate. By starting my own business within the larger company, I saw an opportunity to establish a distinct identity and provide a specialized, personalized service to my clients.

I recognized the power of entrepreneurship and saw it as a way to push boundaries, challenge the status quo, and make a meaningful impact in the industry. By creating my own business, I aimed to empower myself and other women, proving that we can excel in a competitive field and contribute to its success. I wanted to create a supportive and inclusive environment where talented professionals can thrive, while delivering exceptional results and exceeding client expectations.

Starting my own business within the company allowed me to leverage the resources, network, and reputation of the larger organization while having the freedom to shape my own brand and tailor my services to meet the unique needs of my clients. It provided me with the flexibility to innovate, adapt to market trends, and differentiate myself in a crowded marketplace.

Ultimately, my decision to start my own business was fueled by a deep passion for real estate, a drive for personal and professional growth, and a commitment to empowering others. I believe in the power of entrepreneurship to create positive change, and I am dedicated to building a successful business that not only achieves financial success but also leaves a lasting impact on the lives of my clients and the community I serve.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Absolutely! My business is a reflection of who I am as an empowered woman, blending my passion for real estate with spirituality, yoga, and maintaining a centered lifestyle. What sets me apart from others in the industry is my holistic approach to real estate. I strive to create a harmonious balance between finding the perfect property for my clients and ensuring it aligns with their personal values and aspirations.

I am most proud of the relationships I have built with my clients. I genuinely care about their well-being and happiness, and I prioritize their needs above all else. Seeing their dreams come true and witnessing the joy they experience when finding their ideal home or investment property is incredibly fulfilling to me.

Getting to where I am today in my business was not easy. I faced numerous challenges along the way, including navigating a competitive market, balancing work and family life; as a new mom recently, and overcoming self-doubt. However, I believe that challenges are opportunities for growth, and I approached each obstacle with determination and a positive mindset.

One of the key lessons I’ve learned is the importance of perseverance. When faced with setbacks or difficulties, I stayed focused on my goals and remained committed to providing exceptional service to my clients. I also embraced continuous learning, investing in my education and staying up-to-date with industry trends and market changes.

What I want the world to know about me and my brand is that I am more than just a real estate professional. I am a dedicated advocate for my clients, guiding them through the entire buying or selling process with integrity, compassion, and expertise. I believe in building lasting relationships based on trust and mutual respect.

My story is one of empowerment, resilience, and living life with purpose. I want to inspire others to follow their passions, find balance in their lives, and create success on their own terms. I aim to redefine the real estate experience by infusing it with mindfulness, personal connection, and a genuine desire to make a positive impact.

Ultimately, my brand, FMH GROUP represents a fusion of my personal values and professional expertise. It is an invitation for clients to embark on a transformative real estate journey that goes beyond transactions, focusing on finding a place they can truly call home and nurturing a sense of well-being and fulfillment.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting Miami for a week, I would ensure they have an unforgettable experience exploring this vibrant city. Here’s a well-crafted itinerary that includes some of the best restaurants and activities Miami has to offer:

Day 1:

Treat your taste buds to a delightful lunch at Mandolin, a Mediterranean gem located in the heart of Miami.
Embark on an afternoon adventure in the Design District, indulging in some shopping. Then head to the Art Deco district in Miami Beach, where you can marvel at the colorful buildings and take a leisurely stroll along Ocean Drive.
Savor the beauty of a Miami sunset while enjoying a cocktail at The Standard, offering breathtaking views.
Day 2:

Start the day with a delicious breakfast at the trendy Zack the Baker, a local café nestled in the vibrant Wynwood neighborhood.
Immerse yourself in the world of street art by exploring the famous Wynwood Walls.
For dinner, indulge in an upscale Japanese dining experience at Zuma, known for its high-end cuisine.
Day 3:

Begin the morning with a rejuvenating yoga or meditation session on Miami’s beautiful beaches, particularly the serene 3rd Street.
Enjoy a delightful brunch at Soho House Cecconi’s, savoring delectable dishes in a charming setting.
Immerse yourself in the vibrant Cuban culture of Little Havana, relishing flavorful Cuban cuisine.
Day 4:

Venture into the Everglades National Park for an exhilarating airboat ride and the opportunity to explore the unique wildlife.
Delight in a picturesque lunch at a local seafood shack in Key Biscayne, taking in the scenic water views.
In the evening, revel in the energetic atmosphere of Churchill’s Pub, a popular jazz club in Miami, and let live performances entertain you.
Day 5:

Explore the diverse neighborhoods of Miami Beach, including the iconic Art Deco Historic District and the trendy South of Fifth area.
Treat yourself to a mouthwatering lunch at Joe’s Stone Crab, renowned for serving the best stone crabs you’ll ever taste.
Indulge in a day of relaxation and self-care at the luxurious Faena wellness retreat, enjoying spa treatments and basking by the pool.
Day 6:

Experience a brunch with a view at Cantina la Veinte, a Mexican restaurant in Brickell boasting stunning vistas of the city and water.
Immerse yourself in contemporary art at the Perez Art Museum Miami (PAMM), where you can appreciate captivating exhibitions.
Unleash your inner partygoer by experiencing Miami’s vibrant nightlife. Dance the night away at popular nightclubs like QUEEN or enjoy live music at a lively bar.
Day 7:

Bask in a day of pure luxury and relaxation at Nobu Hotel, a beachfront resort, indulging in poolside lounging and pampering spa treatments.
Conclude your unforgettable week in Miami with a final dinner at Milos, one of the top gourmet restaurants in the city, and savor the culinary delights it has to offer.
Enjoy your time in Miami, and may this carefully curated itinerary make your visit truly memorable!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate my shoutout to my incredible support system, which consists of my family, friends, and followers who have been instrumental in my journey as an empowered woman in the real estate world. Their unwavering love, encouragement, and belief in me have played a significant role in my success and the person I have become.

In particular, I want to acknowledge my loving family, who has always stood by my side, providing me with endless support, understanding, and inspiration. Their belief in my dreams and their constant encouragement have given me the strength and confidence to overcome challenges and pursue my passion for real estate.

I am also grateful for the wonderful community of like-minded individuals who share my love for spirituality, yoga, and staying centered. Their positive energy, shared knowledge, and uplifting presence have been instrumental in maintaining balance in my life and aligning my business with my values.

Additionally, I want to express my gratitude to the mentors and role models who have guided me along the way, providing valuable advice, expertise, and encouragement. Their wisdom and support have been instrumental in my growth and success in the real estate industry.

Lastly, I would like to mention a book that has had a profound impact on my personal and professional development: “The Power of Now” by Eckhart Tolle. This book has taught me the importance of living in the present moment, embracing mindfulness, and finding inner peace amidst the fast-paced world of real estate. It has helped me maintain a balanced perspective and approach challenges with a calm and centered mindset.

To all these individuals, groups, organizations, and inspirations, I am truly grateful for their contributions to my journey. They deserve recognition and credit for their unwavering support and belief in me. Without them, I wouldn’t be where I am today, and I am forever thankful for their presence in my life.

Website: www.fernandamorenoharcha.com

Instagram: @fernandaharcha

Linkedin: www.linkedin.com/in/fernandamorenoharcha

Image Credits
Rodrigo Moreno