Meet Fernando | The Holiday Pros

We had the good fortune of connecting with Fernando and we’ve shared our conversation below.

Hi Fernando, how do you think about risk?
Understanding yourself is key to navigating risks effectively. As an entrepreneur, I see risk as an essential part of the journey—one you need to embrace fully. For me, risk-taking is second nature; it’s been a defining trait throughout my life. My mindset is simple: if you don’t take the chance, the answer will always be no. Not every risk pays off financially, but every risk teaches you something valuable. I’ve faced more losses than wins, but those setbacks have been my greatest teachers, steering me toward better decisions and opportunities.

Let’s talk shop? Tell us more about your career, what can you share with our community?
At The Holiday Pros, we see holiday decorating as a true art form—one that blends creativity, innovation, and passion to craft unforgettable experiences. Specializing in Christmas, we transform spaces with bespoke decorations and large-scale props, from meticulously wrapped trees of all kinds to custom-designed elements like 45-foot-tall fully decorated Christmas trees, 12-foot Nutcrackers, oversized wreaths, and festive lighting displays for both homes and businesses. Our work is about more than décor; it’s about evoking joy and creating memories that linger long after the season ends.

What sets us apart is our relentless pursuit of originality. We’re always chasing the next trend, drawing inspiration from unexpected places, and collaborating closely with our team to keep our ideas fresh and dynamic. Just as technology evolves, so does our approach to holiday décor. Whether it’s a whimsical residential setup or a jaw-dropping commercial display, we tailor every project to reflect our clients’ vision while pushing creative boundaries. I’m most proud of our ability to turn any space into a Christmas spectacular that feels both timeless and cutting-edge.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
A Week-Long Miami Adventure for My Best Friend

Miami is my home, and showing my best friend the best time ever means blending quality time, great food, and the city’s electric vibe. As I’ve grown, I’ve learned that the real magic lies in laughing together, catching up, and making memories—whether we’re chilling by the pool or exploring Miami’s hotspots. Here’s a week-long itinerary packed with fun, flavor, and a taste of my world at The Holiday Pros, designed to give my friend an unforgettable experience.

Day 1: Welcome to Miami – BBQ and Poolside Vibes

Morning/Afternoon:

Kick off at my house: We start at my place in Miami, firing up the BBQ by the pool. I’ll grill some burgers and ribs, with my wife, Erika, mixing up her famous spicy tequila drinks. My daughters will join us, splashing in the pool or suggesting we play their favorite games, It’s all about catching up, laughing, and soaking in the sun.

Evening:

Dinner at Hillstone (Coral Gables): We head to Hillstone for their incredible menu—think juicy burgers, fresh salads, or their famous ribs. The vibe is upscale but relaxed, perfect for continuing our conversation.

Why it’s special: Starting at home sets the tone for a week of connection. As I mentioned in our chat about what matters most, it’s these moments of just being together that make the best memories.

Day 2: Behind the Scenes at The Holiday Pros

Visit The Holiday Pros warehouse: We’ll swing by our warehouse to check in with the team. My friend will get a peek at our massive Nutcrackers, oversized wreaths, and the Christmas tree setups we’re prepping They might even help us brainstorm a new prop design! Work never stops, but it’s fun to share this part of my life.

Afternoon:

Lunch at Pubbelly Sushi: We’ll grab some of their unreal sushi rolls—like the Butter Krab Roll or the Wagyu Beef Tataki. It’s a local favorite with a cool, artsy vibe.

Dinner at Platu (South Miami): Their sushi is phenomenal, especially the Hamachi Crudo. It’s a low-key spot that never disappoints.

Drinks at The ScapeGoat (South Miami): We’ll end the night at this speakeasy-style bar with creative cocktails and a chill crowd.

Day 3: Outdoor Adventure & Wynwood Art Scene

Morning:

Tennis : We’ll hit the courts for a friendly match. The ocean breeze and lush surroundings make it a perfect spot to get active.

Lunch at Carrot Express: Post-tennis, we’ll grab smoothies & Lunch.

Afternoon:

Most likely meet with clients and discuss the upcoming holiday season. Many people don’t know this but the summer is one of the most busiest times for The Holiday Pros. We are constantly answering phone calls, emails , in person walk through all to get ready for the holiday season.

Day 4:

Lunch at Greenstreet Cafe (Coconut Grove): Their outdoor patio is perfect for people-watching while enjoying dishes like truffle fries or ahi tuna bowls.

Coconut Grove exploration: We’ll wander through Peacock Park and check out some shops in the Grove.
Evening:

Day 5: Coral Gables

Morning : The holiday pros warehouse visit, check up on all the teams weekly progress and go over any changes if needed.

Dinner at Carbone: I love this spot, its a must for anyone visiting miami, all of the food is amazing !

Day 6: Probably ask if they’d like to go shopping, and take them to one of the many malls we have in Miami.

Evening:

Dinner at Joe’s Stone Crab (South Beach): A Miami classic, we’ll feast on stone crab claws and key lime pie in their historic dining room.

Day 7: Farewell with a Miami Nightlife Send-Off

Morning: Breakfast at my house with the family plan out the rest of the day during breakfast then suggest we visit
Vizcaya Museum and Gardens, We’ll tour this stunning estate, with its European-inspired gardens and bayfront views, for a dose of history and beauty.

Afternoon

Shopping at Lincoln Road (South Beach): We’ll browse shops, grab ice cream, and soak in the bustling pedestrian vibe.

Evening : Invite some other friends to join us for a farewell event, either a dinner or get together at my house with music and friends.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to give my biggest shoutout to my incredible wife, Erika. She’s been my rock through every wild idea—whether it soared or flopped. Her unwavering support, fresh perspectives, and sharp judgment are invaluable. We bounce ideas back and forth constantly, and knowing I can trust her insight makes all the difference in decision-making.

My two daughters, ages 4 and 2, deserve a huge shoutout too! Their boundless creativity inspires our holiday decoration ideas—no one dreams up festive magic like they do.

I’m also deeply grateful for my mentor, who built a thriving business and has been pivotal to our success. He’s reshaped how I think, challenging me to approach problems differently, and I owe much of my growth to his guidance.

Finally, my mom gets a heartfelt shoutout. She’s been my cheerleader through every venture, and this holiday-focused business is her favorite—it truly brings her joy. Family is everything to me, especially in a business centered on creating holiday memories. Their love, encouragement, and ideas light the way.

Website: https://www.holidayprosmia.com

Instagram: @theholidaypros

Image Credits
@theholidaypros