Meet Frances Rodriguez | Owner of Gaia Skin

We had the good fortune of connecting with Frances Rodriguez and we’ve shared our conversation below.

Hi Frances, we’d love to hear more about how you thought about starting your own business?
I have to say I did not think it would turn into a successful business. I didn’t think a hobby and something I found passion for would actually turn into a business. But when it took off, my thought process was how can I make my products stand out from the major companies. I took myself as an example, being their customer for years, what did I look for when shopping. I looked for natural ingredients and also looked at the packaging making sure it was eco-friendly and reusable. Now, the how can I bring my ideas to life. Where to start and how to get it out there?? Those were all my thoughts.

Let’s talk shop? Tell us more about your career, what can you share with our community?
What I want everyone to know when starting a business is, don’t think about just making money. I enjoy my path because

I don’t want just a sale, I want my customers  to have an experience. Also, I want to put out there that I take notes from those experiences to improve my brand and myself as a business owner. My customers are getting authentic and items that are made with intentional love. Each product is made in small batches which helps me pay attention to each and every little detail, that’s what makes Gaia Skin stand out. I have learned to communicate thru my product as funny as it may sound. From scents to colors and texture, it all represents a mood and speaks to a person. Last but not least, Finding my balance. Balancing life and work, was hard for me. As a creator I found myself thinking nonstop of what to do next because every thought is an improvement to my brand. It’s a learning process.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am from Bronx, New York, so when I moved to West Palm Beach, the most exciting place was Peanut Island. I love the sea and Peanut island is the most beautiful place ever to snorkel. You can paddle board, kayak and rent jet skis. Also there’re designated areas on the Island to camp. Connecting with nature is the ideal best vacation for me.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give a big shoutout to ALL MY CUSTOMERS. It feels the more we interact, I blossom as a creator. My customers all have a different lifestyle, careers & backgrounds. But our SKIN desires are all the same. We want that glowing beautiful clear skin. My interactions with them help me improve my products. And last, they trust me. Trust is the biggest factor because it’s the most awarding feeling my customers can give me. So thank you guys.

Website: Shopgaiaskin.com

Instagram: _gaiaskin

Facebook: https://www.Facebook.com/SHOPGAIASKIN/

Image Credits
Lynzi Judish Sucel Photography