We had the good fortune of connecting with Gabriela Pulido and we’ve shared our conversation below.

Hi Gabriela, the decisions we make often shape our story in profound ways. What was one of the most difficult decisions you’ve had to make?
As a serial entrepreneur, mother of four, and community advocate, the most difficult decision I’ve ever faced intertwined both my personal journey and professional ethos. It was the decision to migrate from Venezuela to the U.S. following a harrowing kidnapping incident. This wasn’t merely a change of location; it was a transformative life choice that encapsulated everything I stand for – resilience, problem-solving, and embracing change for growth.

In facing this decision, I drew upon my core strengths: adapting, simplifying complex problems, innovative thinking, and my unyielding curiosity and drive to learn and help others. This wasn’t just about navigating a transition with my family; it was about envisioning a new future and making strategic choices to turn that vision into reality.

The process involved breaking down the enormity of this life change into actionable steps, constantly learning and adapting along the way. It was a test of my resilience and adaptability, but also a demonstration of my ability to harness change for positive transformation.

This decision, while challenging, was a reaffirmation of my belief in the power of embracing change, leveraging personal strengths, and the importance of thinking strategically yet compassionately. It was a defining moment that shaped not only my personal journey but also my professional one and my role as a purpose-driven leader.”

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Scalto and Remarkly stand at the forefront of innovation in the realms of business scaling and brand strategy, respectively. Each company, with its distinct focus, contributes uniquely to the market, driven by a blend of technological advancement and a deep understanding of market needs.

Scalto is distinguished by its proven methodology that empowers service-based organizations to scale effectively. Our approach focuses on three main scalability levers to achieve strategic goals. We excel in aligning teams behind strategic visions and goals, ensuring that everyone thinks three steps ahead to set a clear path for success. Our expertise lies in crafting relevant narratives that resonate with stakeholders and communicate the brand’s essence effectively. Additionally, Scalto specializes in bringing brands to life, gaining market traction by designing efficient and engaging customer journeys and marketing plans. So in working with the client as opposed for the client, we manage to accelerate decision-making towards scaling direction and make tito happen.

Remarkly, on the other hand, aims to solve brand strategy challenges with its AI-powered tool. This platform simplifies and accelerates decision-making for brand and marketing managers through an intuitive and collaborative approach to brand strategy. The platform enables collaboration among teams, allowing them to collectively get smarter with each decision, thereby breaking down the silos often found in strategic decision-making. Moreover, Remarkly saves time and money by providing recommendations swiftly, reducing the reliance on in-house and agency resources.

The journey to establish and grow Scalto and Remarkly has been filled with challenges and learning experiences. It was never easy, but the key to overcoming obstacles was a relentless focus on innovation, adaptability, and a deep understanding of our clients’ needs. The biggest lessons learned along the way include the importance of teamwork, the power of technology in enhancing brand strategy, and the necessity of keeping the client’s needs at the core of our business model.

I want the world to know that Scalto and Remarkly are not just businesses, but catalysts for change and growth. Our story is about pushing the boundaries of what’s possible, harnessing technology to create more intuitive, effective solutions, and always putting our clients’ success first.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This one is tough! I would blend many aspects: creativity, learning, social engagement, family adventure, business networking, cultural immersion, and relaxation, 7-day plan would look like this

Day 1: Creative Kickoff – Visit an art exhibit or workshop, farm-to-table lunch, meditation in a park, and family dinner.
Day 2: Learning and Exploration – Leadership seminar, cooking class, exploring retail shops, and a wine club evening.
Day 3: Seashore power walk, salad lunch, podcast with a wellness expert discussing social topics, and volunteering at a local community center or charity event in the evening
Day 4: Family Adventure – Fun activities like a theme park, seaside lunch, family time in a park, and interactive dinner.
Day 5: Business and Pleasure – Business breakfast with entrepreneurs, networking lunch, visit to a startup hub, and dinner at a culinary hotspot.
Day 6: Cultural Immersion – Art class or workshop, traditional lunch, cultural landmarks visit, and small gathering with friends.
Day 7: Reflection and Relaxation – Some Inspirational brunch, relaxing stroll, and intimate farewell dinner

Who else deserves some credit and recognition?
In reflecting on my journey and the success I’ve achieved, I am profoundly aware that it’s not a solo journey. There are many who have played a crucial role, – mentors, family, friends, and the community. Each has played a unique and invaluable role in my story. But if I were to single out one group for their extraordinary impact, it would undoubtedly be my team.

These remarkable individuals have been more than just colleagues; they have been collaborators, challengers, and champions in every venture we’ve embarked on. From pivoting to a Scaling Consultancy with Scalto and establishing our footing in the competitive world of entrepreneurship, to navigating the complex landscapes of AI-powered branding solutions with Remarkly, they have been the cornerstone of every success.

What makes my team exceptional is their blend of diverse talents, relentless drive, and a shared vision. They have not only supported and believed in my ideas but have also pushed me to think bigger, question deeper, and innovate more boldly. Their perspectives have enriched our brands, turning simple ideas into purpose-driven brands.

In moments of doubt and challenge, they have been a source of strength and clarity. In wins, they have been ready there to celebrate, sharing in the joy and pride of our accomplishments. The synergy we’ve created goes beyond professional relationships; it’s a proof of the power of collaborative effort and shared passion- while doing good.

To my team, I owe a heartfelt thank you. Their dedication, creativity, and unwavering support have not just made our brands successful; they have shaped me into a better leader, thinker, and innovator.

Website: https://www.scalto.com/

Instagram: https://www.instagram.com/scaltoglobal/

Linkedin: https://www.linkedin.com/in/gabriela-scalto/

Twitter: https://twitter.com/scaltoglobal?s=20&t=1dYefoJBxAiuN9JX5EgKwg

Facebook: https://www.facebook.com/Scaltoglobal

Youtube: @scaltocreativeconsultancy

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