We had the good fortune of connecting with Ginger Flesher-Sonnier and we’ve shared our conversation below.

Hi Ginger, is there something that you feel is most responsible for your success?
Yes, I would say Lateral Thinking. Running a business means being able to brand, market, advertise, understand operations (especially in the hospitality industry), plus handle all of the tax and financial aspects required of you. You will be presented constantly with problems and issues that could dismantle all your hard work. Being able to solve problems utilizing lateral thinking skills has probably been the most important factor of my success. Sometimes looking at traditional solutions is not enough – thinking beyond what many see as the only options can take you to the next level, save you money, free up your time, and allow you to move forward. This applies to both basic daily problems and major life/business decisions. Developing your lateral thinking skills will support your growth & success in more ways than one!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
From a soon to post Press Release.

Experiential Entertainment Innovator Ginger Flesher-Sonnier Opens Competitive Socializing Concept ‘Throw Social’ in Delray Beach
With Wildly Successful Venues DC, Philly & New York, this Girl Boss is Bringing Her Empire to Sunny South Florida with a New-to-Market Dining & Entertainment Concept Unlike Anything Before It

DELRAY BEACH, FL — In a visible and exciting phenomenon, South Florida continues to attract more and more of New York’s biggest success stories; among them, Ginger Flesher-Sonnier, a prolific entrepreneur with creative entertainment concepts that have garnered sensational success throughout the Northeast. Known for conceptualizing unparalleled experiential entertainment models, Flesher-Sonnier has brought the city of Delray her most exciting concept to date: Throw Social. The epitome of what she’s dubbing “experiential dining and entertainment,” THRōW Social® is a competitive socializing concept complete with chef-driven cuisine, a mixologist-led beverage program, live music and DJs, and—the icing on the proverbial cake—expertly crafted, high-tech social games. Celebrating South Florida lifestyle at its best, THRōW Social® features the finest of all worlds; entertainment, bar offerings, elevated dining and experiential fun all in one. By day, a destination for families to share quality time and by night, a tropical-themed playground for adults to revel in.

The concept, a sorely longed for cultural experience for South Florida, came to Flesher-Sonnier after years of owning some of the country’s most popular escape rooms, Escape Room Live®, and the Kick Axe Throwing® brand (which includes the first axe throwing venue in New York City in 2017, with two other locations in Washington, DC and Philadelphia), and the first iteration of her brand THRōW Social® in Washington, DC. As a former mathematics teacher, Flesher-Sonnier decided to open her first escape room after visiting one in Germany in 2014 and completely falling in love. Her idea was to take what she saw, a bare bones basement space with old furniture but an exciting escape room adventure, and turn it into an appealing, unforgettable, themed experience.

“I thought wow, if I made this look exactly like a mummy’s tomb, Sherlock Holmes’ office or a wizard’s apothecary, it would be a no brainer,” says Flesher-Sonnier. “It would be the ideal way to combine my love of puzzles, decorating, design and marketing.” While still in Germany and without an actual space to her name just yet, Flesher-Sonnier published the website for the space she dreamed of and had reservations immediately. The anticipation expressed prompted her to lease a space and build out her first escape room within one month of arriving home to Washington, DC, where she then lived. Over the next seven years, she opened eight more experiential hospitality venues to great success. Noticing that people had less leisure time in general and ached to use their downtime differently, Flesher-Sonnier brought to life something she herself was craving: places where you could experience an engaging activity (or three) through which to socialize and connect, have a drink & a bite, and have a wonderful night out – all at once and in a gorgeous setting.

When the pandemic hit, Flesher-Sonnier decided to change gears. She moved to her second home in South Florida and decided to stay permanently. She couldn’t help but start searching for the perfect venue for her next project. The Delray Beach venue was referred to her by Charles Prakas at Prakas & Co, Florida’s #1 hospitality broker, who thought the venue would be perfect for her THRōW Social® concept.

“People don’t want to go out and just sit at a restaurant or bar anymore,” says Flesher-Sonnier. “We barely have any free time where we are disconnected from work or our phones, so if we’re only going out once a week, we want to make it count; we want to do something. I love creating venues where it was worth it to go out by offering fantastic, boutique spaces and activities that make you engage and interact with friends and loved ones.

THRōW Social’s new Delray location is much like its DC counterpart, featuring a whopping 11,000 square feet of stunningly decorated indoor and outdoor space (including the largest outdoor patio in downtown Delray Beach), put together in what Flesher-Sonnier calls “Tropical Palm Beach Chic” design. Think tropical-patterned walls, bright colorful gathering nooks and splashes of neon with fun black and white cabana stripes throughout.

Inside, THRōW Social® will offer a plethora of interactive games including social darts, puzzles, connect 4, VIP board game lounges, TapGLO Ping Pong and so much more. Outside, seven rentable VIP cabanas will offer the perfect place to enjoy a special event while indulging in seven nights a week of live entertainment, late-night DJs and cabana service, axe throwing, oversized Jenga and corn hole, while an abundance of stage-front seating will be available to guests free of charge.

“I think about what I would want as a woman, as a mother, so I try to make things family friendly,” explains Flesher-Sonnier. “Families can bring their kids and do axe throwing and play the games and after 7pm the vibe changes to accommodate the later crowd. It’s what everyone could want in one location.”

As for food, expect a fresh, chef-crafted Polynesian-fusion menu including shareable items such as coconut shrimp, Ahi Tuna Stack, Polynesian-glazed wings, Aloha fries, Huli Huli chicken skewers, and smoked gouda mac & cheese bites. Beverage wise, get ready for a variety of instagrammable cocktails created by THRōW Social’s own resident mixologist.

All areas of the space will be fully rentable in advance for private parties, corporate events, social bonding activities and the like, but reservations are not required.

THRōW Social® Delray Beach opened in January 2022 at 29 SE 2nd Ave Delray Beach, FL. Visit www.throwsocial.com to learn more.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband, Darren, has been the true secret to my success. His unwavering support and belief in me allows me to be free to be my best!

Website: www.thegingercompanies.com

Instagram: https://www.instagram.com/therealginger1/

Linkedin: https://www.linkedin.com/in/gingerfleshersonnier/

Facebook: https://www.facebook.com/ginger.flesher.sonnier

Other: www.throwsocial.com www.kickaxe.com

Nominate Someone: ShoutoutMiami is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.