Meet Guillermo Ramirez | Creative Director

We had the good fortune of connecting with Guillermo Ramirez and we’ve shared our conversation below.

Hi Guillermo, we’d love to hear about how you approach risk and risk-taking
I think that the word risk has generally had a negative connotation, right? In my opinion, it is not.
Risk strengthens you a lot if you are aware of the consequences and the dimension of the risk.
Since you learn from the good and the bad, risk is part of success, as well as failure.

When you work in the creative field, the risk is movement, is the exercise that keeps you trying different things, innovating, and having the opportunity to keep testing yourself, on the things you are learning and applying, gives you a lot as a professional, but you must be aware that not every company will give you the trust to take them.

Alright, so let’s move onto what keeps you busy professionally?
I don’t know if I can say, so far, that I am 100% proud of anything. The road has not been easy. In my case, building Julia and Henry’s, a food hall in Downtown Miami that reflects the values and culture of Miami, without ever having been there, with nothing more than the internet and a couple of references from the people in your office, I think it has been a challenge that, perhaps at the time, overwhelmed me in some ways. It was very frustrating the process of not understanding and coming across things that, no matter how much Google could help, you didn’t quite interiorize.

Being in another country, with problems of internet, electricity, food… having a normal life in those conditions is unthinkable and takes away a lot of concentration and energy to focus on basic things like working. It was quite difficult. There were many factors that were against me, but it was my opportunity, one of those you don’t get every day, and I think that the passion for challenges and doing things right was what led me to move forward, not only here, but in the past as well. I had to break my creative process and include things that usually didn’t make me feel comfortable, like working in a team, and talking much more than was necessary to understand, challenge myself and think from others’ point of view, how the story can be reinterpreted by someone who didn’t live it, challenge the client’s ideas, and trust yourself. From that moment on, in my process, I always try to make a “master plan”, something that objectively connects all the aspects of the project, like a project thesis… perhaps it is a very challenging method, but it’s what has led me to overcome the difficulties and learn new things at each stage of my process, and so, with time and practice, it has become “easier” to implement it.

If I look back on all of this, I think the uncomfortable takes a lot out of you, but it also gives you skills that can make you stand out from a lot of people, when it comes to problem solving, because you are faced with so much more and you must compete no matter what, at a disadvantage. When you face new challenges in regular situations, the road becomes much shorter.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Nidal Barake and Gabriel Da Silva, from Gluttonomy

Website: gluttonomy.com

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Image Credits
Gluttonomy