Meet Halima Samuel | Founder & C.E.O. of Wadadli Naturals

We had the good fortune of connecting with Halima Samuel and we’ve shared our conversation below.

Hi Halima, we’d love to hear more about how you thought about starting your own business?
My family and I had thrown around the idea of starting a company selling our Shea Butter blend for awhile. During the pandemic when we all had a chance to reset our lives and priorities, my sister Camara reached out to start Wadadli Naturals. As a Black Owned, Female led business, we saw a gap in the natural skin care and wellness category for products marketed towards our Melanated needs. Our family is from Antigua, which has the indigenous name Wadadli, meaning “Our Own”. Thats how we came up with the name “Wadadli Naturals”.

Within these products are a collective knowledge of natural ingredients that promote wellness, passed down from generation to generation. We’re using our ancestral knowledge and good science to formulate natural based solutions for our community. Through products like our Sea Moss Gel, Sugar Brown Shea Butter and Lip Balms, we are sharing that heritage of wellness with you!

Let’s talk shop? Tell us more about your career, what can you share with our community?
Wadadli Naturals is a Black Owned Wellness Company committed to bringing natural based solutions from the Caribbean to the world. Our family Shea Butter Blend formula has been passed down over generations to put help some love on our skin. Seeing this work on our family members with eczema inspired us to share this with the world.

Looking at the data, Black millennials are 24% more likely to spend higher amounts of money on cosmetics and toiletries compared to their peers. Nearly half of Black women say they often buy natural or organic beauty products. We saw a gap in the natural skin care and wellness category for products catered toward modern, melanated consumers that Wadadli Naturals felt uniquely positioned to fulfill.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We’re huge fans of the Mexican restaurant “Lime”, they have amazing sangria margaritas and fish tacos. We’re also a big fan of Hollywood Beach! It’s definitely more low-key than Ft. Lauderdale or Miami Beach, but still a vibe.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to shoutout my parents Candace and Colin Samuel! They’ve done a ton of work behind the scenes to help keep Wadadli Naturals up and running. From the pep talks, to the business advice, to the formula help, they’ve both been crucial to our success.

Website: wadadlinaturalsco.com

Instagram: @wadadli.naturals

Linkedin: https://www.linkedin.com/company/wadadli-naturals/about/?viewAsMember=true

Twitter: @wadadli.naturals

Facebook: https://www.facebook.com/wadadli.naturals