We had the good fortune of connecting with Jamie Trusheim and we’ve shared our conversation below.
Hi Jamie, what role has risk played in your life or career?
I’ve always been a risk taker in all aspects of my life, from extreme sports to business ventures. I believe growth growth happens outside of the comfort zone, that’s where the biggest rewards come from. I consider myself to be an early adapter in pretty much anything, where there’s always a lot of risk of failing or imperfections, but for the projects or ideas that do take off it makes it all worth it. My recent venture is diving head first into the NFT space which is like the wild wild west of the crypto world. Where 99 of 100 projects are probably scams or rug pulls, but navigating through the digital space to find the right projects make the juice worth the squeeze.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I believe the biggest contribution to the success of my company is my ability to balance out the creative and business side of this industry. Too many people I see lean too far one way or the other, or find a comfort zone and stick in. For myself, I need to find the passion to get the creative juices flowing and can never work in one sector of the industry for too long. I believe by filming everything from concerts and music videos to corporate work and documentaries, I learn so many techniques that all help me improve my craft. Another great benefit is that if one sector is slow for a month or two, I have so many other type of projects to jump into that I can always stay busy. The second biggest thing that led to my success is I always invest in myself, I spend about 30% of my checks investing in new gear and growing the business. Over time that has led to me owning enough equipment to take on much larger clients without having spend the budget on rentals, which really helps me be competitive in todays market and maximize what I could take home per project.
In the beginning it wasn’t easy at all, I had maxed out credit cards, near negative account balances and an empty schedule. That was a shock after leaving a six-figure finance job in the comfort zone, I told myself though i’d never take a 9-5 job again though and had to do what it takes to make this work. I humbled myself down to pick up side jobs where I had to, but always made sure it wouldn’t prevent an opportunity in the film industry. After surviving the first year, my hard work and client relationships paid off and never had to look back. By being able to handle the long days and putting the client first I’ve built long lasting relationships with brands that still support me with projects 8 years later.
There may be shortcuts here and there but nothing beats hard work. The creatives that can go through the fire and make gold are the ones I like to hire and build with down here.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When friends visit me in Miami my favorite places to take them hands down are Wynwood and Key Biscayne. It’s funny when I tell them Key Biscayne they think “Wait what? like Key West?” it’s amazing to show them how beautiful some of our beaches are and the secret spots that aren’t South Beach or where the tourist normally go. After a day on the beach, I’d take them out to Wynwood for some of my favorite taco’s at The Taco Stand, followed by my favorite brewery J. Wakefield. Every week it seems like theres a new mural or store opening in Wynwood so its never the same experience twice. To end the night I’d take them to Little Havana for some amazing cuban food, strong mojitos and live music.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to give my shout out to two people that helped me dive into the film Industry, Myles Erfurth and Billy Graydon. There is no right or wrong way to get started on this industry but the people that you surround yourself with can greatly shift your perspective and work ethic. Coming from a marketing background and never going to film school, they opened up doors for me to learn hands on what it takes to make it as a creative.
Website: www.TheRoninCreative.com
Instagram: www.instagram.com/Ronin_Creative
Twitter: www.twitter.com/TheJamieT
Facebook: www.facebook.com/theronincreative
Other: www.vimeo.com/ronincreative