Meet Janet Moreira | Attorney & Mom

We had the good fortune of connecting with Janet Moreira and we’ve shared our conversation below.

How does your business help the community or the world?
My work is rooted in protecting creative capital—the brands, reputations, and legacies that entrepreneurs, established businesses, and athletes work hard to build. Whether it’s a founder scaling a product, a company expanding internationally, or an athlete navigating endorsements, I serve as both a legal partner and a strategic guide. I believe in being a truth-teller—good or bad—because my clients deserve more than legalese; they deserve clarity and confidence.

Too often, business owners, creatives, and athletes are provided documents without context or support. That’s not how I work. I prefer a relational, not transactional, approach—getting to know the client’s vision, the pressure points, and the goals. I want my clients to feel empowered, not overwhelmed. That means educating them on what they own (or what they don’t), what it’s worth, and how to protect it. Because when you understand your rights and your value, you operate differently.

The ripple effect of that is real. When we equip entrepreneurs and athletes—especially those from underrepresented communities—with the tools to build, protect, and grow their brands, we create more ownership, more generational wealth, and more equity in industries where access has historically been limited. That’s how my work contributes to lasting social impact—by helping people secure what they’ve earned and take up space where they belong.

How do you think about risk, what role has taking risks played in your life/career?
I’ve come to understand that growth is usually on the other side of risk. Almost every major decision in my career— no, my life – from moving to Miami, FL to New Hampshire to leaving a firm after becoming Partner to launching my own, to stepping into the world of NIL before it was mainstream—involved risk. But they were values-aligned risks. I don’t take risks just to be bold—I take them when the cost of staying still would be greater than the discomfort of moving forward.

I’m comfortable with risk because I trust my gut and I do the work to manage it. That means thinking things through, gathering facts, and preparing—but not overthinking to the point of paralysis. I also accept that mistakes are part of the process. Some things won’t work out exactly as planned, and that’s okay. You adjust, learn, and move on. Being able to take calculated risks, live with the outcome, and keep going anyway—that’s how new spaces are created, and that’s how I’ve built every chapter of my career.

What do you think is the most important thing you’ve done as a parent in terms of the impact on your children?
When it comes to parenting there are so many things you just don’t know. You hope you are getting it right but your kids are humans having their own experience and that is humbling. For me, the most important thing I’ve tried to do is give my boys a foundation rooted in unconditional love. I want them to know, no matter what, they have a support system—that they are seen, loved, and backed by family and friends who believe in them, even when life gets messy.

I’ve also tried to model a life that embraces both adventure and intention—to trust yourself enough to take the leap, but also to ground your choices in purpose. I want them to experience life fully and try new things, but also to plan for the future they want—to be present, yes, but also thoughtful about what they’re building. That balance is key. It means taking risks with awareness, making bold choices aligned with your values, and navigating uncertainty with courage.

Just as importantly, I’ve tried to show them what it means to be human: to live—which means taking action, knowing that action sometimes leads to mistakes. But mistakes aren’t the end; they’re part of the process. I want them to own those moments, offer grace to themselves and others, and keep moving forward with resilience. They’ve seen me navigate hard seasons, reset when things didn’t go as planned, venture into new spaces, and through it all, be grateful.

I hope they carry the things I’ve said—but more than that, I hope they see that I’ve lived them too.

What is the most important factor behind your success / the success of your brand?
Success, to me, is alignment. I love the work I do, my kids are thriving, and I’m surrounded by people—clients and collaborators—who make me want to be better. That kind of life comes as the result of great effort. And if I had to pick one factor that has led to my success, it would be relentlessness. I’m relentless about showing up—for my clients, for my kids, and for myself. That steady persistence carries you through the hard seasons and keeps you grounded when things are going well. When there have been doubts, and there have been many, I’ve been willing to outwork them, persevere, and stay the course.

How to know whether to keep going or to give up?
My gut reaction is to say: always keep going. But the truth is, sometimes you need to let go of things that no longer serve you. This is one of the hardest and most important questions we face — especially for people who are wired for grit.

For me, it comes down to alignment and energy. If something still aligns with your values and your long-term goals—even if it’s hard or draining in the moment—keep going. Stay in the fight. But if it’s consistently costing you more than it’s giving back, pulling you out of alignment, or taking you further from the person you’re trying to become or the life you want to have, it might be time to let go.

Letting go isn’t failure. Sometimes, it’s just making room for what’s next. I’ve learned that resilience matters, but so does discernment. The real strength is knowing when to hold on—and when to clear space for growth.

What should our readers know about your business?
Nothing about this journey has been easy—but it’s been mine, and I’m proud of it. I didn’t take a straight path. I’ve been a single mom building a law practice while raising two boys, betting on myself in a profession that isn’t always forgiving, and figuring things out one chapter at a time. I’ve had to let go of “perfect,” trust my gut, and keep showing up—especially on the hard days.

I got here by staying relentless. I said yes when it scared me. I took risks that didn’t always come with a roadmap. I worked late, started over more than once, and stayed committed to building something that aligned with who I am and what I value: protecting people’s creative capital, serving with integrity, and creating real relationships—not just transactions.

The biggest lesson? Stay grounded in your why, but flexible in your how. You will make mistakes. You’ll outgrow things and people. But if you stay clear on your purpose, you’ll find your way.

What I want people to know about me and my brand is this: I’m not here to impress—I’m here to impact. Whether I’m advising a founder, guiding a young athlete, or supporting a global brand, the heart of my work is the same—clarity, strategy, and care. My story isn’t about shortcuts or overnight success. It’s about grit, grace, and the long game.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

Day 1: Beach + Brunch: We’d start with a long walk along the boardwalk in Miami Beach to catch up and shake off the travel energy. Then brunch somewhere elevated—The Surf Club Restaurant or Cecconis.

Day 2: Tennis + Spa Day: Morning tennis in Miami Shores Golf Course & Tennis Center, followed by breakfast at Pura Vida. Then it’s time for a spa afternoon, maybe at The Standard or Carillon, where we can fully unplug and reset.

Day 3: Wynwood + Japanese Perfection: We’d wander around Wynwood to soak up the art, colors, and culture—then grab dinner at Hiyakawa for what might be the best Japanese meal in the city. Minimalist, elevated, unforgettable.

Day 4: Art + Rooftop Vibes: A trip to Pérez Art Museum during the day, and then wrap it all up with rooftop cocktails at Sugar in Brickell. That view at sunset is everything.

After that… I can’t promise to entertain. At some point, we’re in cozy clothes, talking about life, drinking wine, and pretending we don’t have emails waiting for us.

Who else deserves some credit and recognition?
Absolutely—Cristina Mendoza, the former General Counsel of Benihana, deserves a huge shoutout in my story. She was one of the first people who saw something in me and gave me an opportunity when I was still finding my footing in this field. She led with both excellence and grace, and modeled how to navigate high-stakes legal work without losing your humanity.

Cristina believed in me, challenged me, and created space for me to grow. I carry her example with me every day, especially when I’m in a position to open a door for someone else.

Website: https://www.caldera.law

LinkedIn: janet-moreira

Image Credits
Credit to Photography: Kay Domond Photography