Meet Janet Wickers

We had the good fortune of connecting with Janet Wickers and we’ve shared our conversation below.

Hi Janet, what was your thought process behind starting your own business?
My thought process behind starting my own business came from a place of both love and preparation. Life is uncertain—you never know what could happen five minutes from now. The idea that my husband could be the sole provider without a Plan B in place gave me anxiety. What if something happened? What if we faced loss, illness, divorce, or an economic downturn? I didn’t want to be left starting from zero like so many women I’ve seen—broken, shocked, and forced to rebuild while grieving. I wanted to be ready. Not just mentally supportive for my husband, but also financially contributing in a way that brought peace to our household.

I was craving something passive—something that allowed me to be fully present with my kids while still creating income. I wanted freedom, but I also wanted to be an example for my daughters: that you can be soft and loved, and still be strong and self-sufficient. And for my son, I wanted him to grow up seeing the value in a partner who’s a go-getter, who contributes, who thinks long-term and builds alongside her spouse. Starting this business wasn’t just about me—it was about building a life where we could all thrive, together.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is rooted in faith, purpose, and the deep desire to create options—not just for myself, but for every woman who’s ever felt stuck or overlooked. I help women build passive income online, not just so they can make money, but so they can live freely—be present for their families, be proud of their contributions, and never feel like they have to start from zero if life takes an unexpected turn.

What sets me apart is that I don’t just teach strategy—I lead with heart. I know what it’s like to grow up watching someone struggle to make ends meet. I know what it’s like to want to give your kids more, while also wanting to be there for every moment. I built my business with that in mind: freedom, impact, legacy.

Getting here wasn’t easy. There were so many moments of doubt, rejection, and overwhelm. But I stayed grounded in faith and surrounded myself with women who lifted me up. Every “no” taught me persistence. Every challenge refined my purpose. I learned that consistency beats perfection and that your story—your real, unpolished journey—is what connects people to you.

I want the world to know that this isn’t just about sales or social media. This is about creating a life you don’t need to escape from. It’s about building something real, sustainable, and soul-led. That’s the heart of my brand—and the mission I wake up for every day.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Ok well here is my itinerary
🌴 Day 1: Welcome to Paradise

Brunch: Start your day at Blue Heaven, a beloved spot known for its whimsical atmosphere and delicious breakfast offerings.

Afternoon: Explore the historic Ernest Hemingway Home and Museum, where the famed author lived and wrote.

Evening: Head to Mallory Square for the nightly Sunset Celebration, featuring street performers and stunning views.

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🏖️ Day 2: Beach Day & Local Eats

Morning: Relax at Smathers Beach, perfect for sunbathing and swimming.

Lunch: Grab a bite at Garbo’s Grill, a food truck offering mouthwatering tacos and burritos.

Afternoon: Visit the Key West Butterfly and Nature Conservatory for a serene experience among beautiful butterflies.

Dinner: Dine at Louie’s Backyard, offering upscale island fare with ocean views.

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🚴 Day 3: Adventure & Exploration

Morning: Rent bikes and tour the island, stopping by the iconic Southernmost Point buoy for a photo op.

Lunch: Enjoy authentic Cuban cuisine at El Siboney, a local favorite.

Afternoon: Take a snorkeling trip to explore the vibrant marine life around the coral reefs.

Evening: Experience the lively atmosphere at Sloppy Joe’s Bar, a historic bar with live music.

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🎨 Day 4: Culture & Creativity

Morning: Visit the Key West Art & Historical Society to appreciate local art and history.

Lunch: Savor a meal at Kaya Island Eats, known for its island fusion cuisine.

Afternoon: Explore local boutiques and galleries along Duval Street.

Dinner: Indulge in a fine dining experience at Bagatelle, offering fresh seafood and steaks.

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🌅 Day 5: Nature & Relaxation

Morning: Embark on a kayaking adventure through the mangroves with Lazy Dog Adventures.

Lunch: Enjoy a casual meal at Salute! On The Beach, combining Italian cuisine with Caribbean flavors.

Afternoon: Relax with a spa treatment or a leisurely beach walk.

Evening: Watch the sunset from Sunset Pier, accompanied by live music.

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🛍️ Day 6: Shopping & Local Flavors

Morning: Stroll through the Key West Farmers Market for local produce and crafts.

Lunch: Try the famous lobster rolls at DJ’s Clam Shack.

Afternoon: Take a guided tour of the Key West First Legal Rum Distillery and sample their unique rums.

Dinner: Enjoy a meal at Two Friends Patio Restaurant, known for its laid-back atmosphere and live entertainment.

🎉 Day 7: Celebration & Farewell

Brunch: Treat yourself to a hearty brunch at Banana Café, offering French-inspired dishes.

Afternoon: Visit the Key West Aquarium to learn about local marine life.

Evening: Cap off your trip with a sunset sail, enjoying the breathtaking views and reflecting on an unforgettable week. ❤️

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d love to recognize Nilda Pedraja, who has been an incredible mentor and guiding light throughout my journey. From day one, she believed in me—before I fully believed in myself. She’s the kind of leader who leads with heart, wisdom, and unwavering faith, and she always made me feel seen, heard, and capable. Her support wasn’t just about strategy or business tips—it was emotional, spiritual, and deeply empowering. Nilda reminded me of my purpose when things got hard, and pushed me to grow when I felt stuck. I’m beyond grateful for her example, her mentorship, and the role she’s played in helping me step into the woman and entrepreneur I was meant to be..

Website: https://linktr.ee/janetcwickers?fbclid=PAQ0xDSwKcygJleHRuA2FlbQIxMAABp85WU0XpskBe53odrYvV6F_D89bU_idU8Ixkjtv3q9qSWnt_Y28EHSIePx6K_aem_J9ul_L_vLGUL5Moxu6mHDg

Instagram: https://www.instagram.com/janet_wickers7?igsh=MTZrOXdyZzlvZW5rYg==

Facebook: https://www.facebook.com/share/19FNf1KZmQ/

Image Credits
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