We had the good fortune of connecting with Kaity Farrell and we’ve shared our conversation below.

Hi Kaity, what was your thought process behind starting your own business?

My business, Fare Isle, was born out of my passion for cooking and bringing people together through food. My husband Jacob and I work hand in hand as private chefs, offering our clients personalized meal planning, grocery shopping, and cooking services right in the comfort of their own homes.

As a food blogger, I love sharing my culinary creations and tips with my audience through my website and social media channels. It brings me great joy to showcase the very best ingredients, which we often source from our own garden, as well as local farms and markets right here in Nantucket. Cooking with fresh, high-quality ingredients is at the heart of my philosophy, and I’m always on the hunt for the best ingredients to incorporate into my dishes.

As a private chef, I am able to develop long-lasting relationships with my clients. There’s something incredibly special about sharing a meal with someone, and being able to create those memories and experiences for my clients is truly a joy. I am so grateful for the opportunity to do what I love and make a positive impact on people’s lives through food.

Social impact: how does your business help the community or the world?

We strive to make a positive impact through our commitment to using fresh, high-quality ingredients sourced from local farms and markets on the island. By supporting local growers and businesses, we are able to contribute to the local economy and promote sustainable practices. Overall, our goal at Fare Isle is to spread joy, connect people through food, and support our community and the environment in the process.

Risk taking: how do you think about risk, what role has taking risks played in your life/career?

I’ve always been a cautious person by nature and just the idea of taking big risks makes me anxious. It can be scary to try something new and I’ve definitely struggled with “imposter syndrome” in my life. I’ve found that calculating risks through research and breaking them apart into smaller steps toward my end goal makes them become less scary. Weighing the potential outcomes helps me to define a clear path toward achieving my goals.

If you are a parent, what do you think is the most important thing you’ve done as a parent in terms of the impact on your children?

I think making time for my child, to engage with him and do things together, whether it be reading bedtime stories together when he was younger, or stopping what I’m doing to play a game with him when he asks, or just having conversation or discussion and actively listening to him has made the biggest impact on our relationship. I feel that time is the most valuable asset that we have collectively as humans, and as a parent it is important for me to carve out and prioritize time with my son.

What is the most important factor behind your success / the success of your brand?

As a food content creator and private chef, I truly believe that the key to success lies in the quality of the food you serve. For me, it’s all about using the finest, freshest ingredients to create dishes that are both delicious and visually appealing. I put a lot of thought and care into every recipe, from selecting the perfect produce to pairing flavors in unexpected ways.

But it’s not just about the food – it’s also about the experience. Jacob and I strive to create a warm, inviting atmosphere for our clients. By getting to know their individual preferences and needs, we’re able to tailor our menus and service to make sure everyone has a memorable time.

A large part of building a successful brand is also about building trust and establishing strong relationships with your clients. For me, that means delivering on my promises and going above and beyond to make sure everyone is happy. When people know they can count on you to provide exceptional food and service, they’re more likely to recommend you to others – and that’s truly the best form of marketing out there.

At the end of the day, the success of Fare Isle comes down to our passion for cooking and our dedication to providing the best possible experience for our clients. It’s hard work, but it’s also incredibly rewarding to see people enjoying the food and company that I’ve helped create.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My business is split into two parts: the private chef services I do with my husband, Jacob, and I run my recipe blog and do freelance work as a content creator. My work is driven by my passion for creating food that is both delicious and visually stunning.

As private chefs, Jacob and I strive to create a warm, inviting atmosphere for our clients. By getting to know their individual preferences and needs, we’re able to tailor our menus and service to create a farm-to-table dining experience that leaves a lasting impression. I think our success comes down to our passion for cooking and our dedication to providing the best possible experience for our clients. It’s hard work, but it’s also incredibly rewarding to see people enjoying the food and company that I’ve helped create.

Sharing recipes and tips with my audience was a natural offshoot of my work as a private chef. It brings me great joy to see my readers make my recipes out in the world and share their feedback with me. My philosophy for using fresh, high-quality ingredients is infused into every aspect of my work. We even turned our entire property into a food forest with fruit trees, berries, and grapes and grow our own vegetables and flowers each summer. Much of my inspiration for creating new recipes comes from what I can harvest from our own garden.

By building my audience organically through engaging content I am able to work with brands to create visual story-telling marketing through photography and video production. Styling and producing stories centered around food is probably my favorite aspect of the work I do. It feeds the creative part of my soul. I’m delving into this side of my work more and have just started to offer my content creation services to local restaurants and businesses. I love the collaborative process and am excited to build this part of my business.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Eat – We’d probably cook most of our meals at home and do a cookout on the beach. We;d get fresh produce from local farms and our garden and fresh fish from Glidden’s or 167 Raw fish markets. Homemade ice cream and waffle cones from the Juice Bar are a must. I’d like to check out the new Straight Wharf Fish Market clam shack that’s opening this summer. For easy grab and go breakfasts we’d get bean and cheese pupusas from El Salvadoreña market. When we’re hungry after the beach we’d stop and get fish tacos to enjoy on the outdoor patio at 167 Raw. Maybe one night we’d go out and do dinner at Ventuno or Straight Wharf if we could get a reservation. For lunch in town, we’d get Venetian fare from Via Mare or Neapolitan-style pizza from Pizzaria Gemelle. For breakfast, we grab coffee breakfast items from the pastry case (for which I helped create some recipes) at Lemon Press. We’d stop at Roast’d for fancy CBD lattes.

Drink – We’d head to Cisco Brewery for good vibes, great beer, and live music. We’d grab drinks and light bites at the Sister Ship’s cozy cocktail club.

Visit – I’d take them to all of my favorite walking spots and favorite beaches like Steps, Quaise, Stones, and Miacomet. We’d take a day to drive out to Great Point and Caotue Wildlife Refuge to explore the beaches and lighthouse. We’d ride bicycles out to ‘Sconset and explore the quaint village at the eastern end of the island. We’d catch the sunset at the west end and walk along the beach at Madaket Harbor. If they’re into history I’d give them a walking tour around the historic district to check out all the old homes and buildings.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’m grateful for the strong women role models in my life: My mother Susan Farrell who was my first teacher and passed on the love of cooking and entertaining to me. I loved helping her bake and one of my fondest memories is baking hundreds of Christmas cookies with her every year to give to friends and family. It felt like a marathon of baking but I loved every minute of it.

My sister Meghan Farrell is an incredible artist who inspires me to take risks and think outside fo the box. Her art is bold and vulnerable. As kids, we fought a lot, but have grown to be best friends and each other’s confidants.

My aunt Kathy Farrell-Kingsley pursued a creer in food media and has been a wonderful source of inspiration to me. She ran her own bakery in the 80s, then went on to write mutiple cookbooks, became the editorial director of a popular food magazine and now is a co-producer of a popular food/travel tv series. I look up to her success is this line of work and hope to achieve the same level of success in my career.

Website: https://fareisle.com/

Instagram: https://www.instagram.com/fareisle/

Twitter: https://twitter.com/fareisle

Facebook: https://www.facebook.com/fareisle/

Youtube: https://www.youtube.com/fareisle

Other: tiktok: https://www.tiktok.com/@fareisle

Nominate Someone: ShoutoutMiami is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.