Meet KARINA MOISES: FOUNDER & CHIEF BEAUTOLOGIST, BEAUTOLOGY LAB

We had the good fortune of connecting with KARINA MOISES and we’ve shared our conversation below.

Hi KARINA, can you walk us through the thought-process of starting your business?
I STARTED BEAUTOLOGY LAB OUT OF A SIMPLE NEED: I WAS LOOKING FOR SKINCARE PRODUCTS THAT WERE NATURAL, EFFECTIVE, AND DIDN’T CONTAIN TOXIC CHEMICALS THAT WOULD ADVERSELY AFFECT MY HEALTH. SINCE I WAS YOUNG, I’VE EXPERIENCED HEALTH CHALLENGES WHERE MY GUT AND IMMUNE SYSTEM WOULD REACT TO TOXINS PRESENT IN OUR ENVIRONMENT, FOOD, AND PERSONAL CARE PRODUCTS. MY BODY WAS CHRONICALLY PRESENTING EVERYTHING FROM INFLAMMATORY DISEASE, GASTROINTESTINAL INFECTION, CHRONIC BLOATING, SKIN RASHES, FATIGUE, AND BRAIN FOG. IT WAS TELLING ME THAT SOMETHING WAS WRONG SO AFTER MANY YEARS OF USING ANTIBIOTICS AND OTHER CONVENTIONAL APPROACHES TO TREAT MY SYMPTOMS THAT WEREN’T SOLVING THE ROOT CAUSE, I DECIDED TO CHANGE MY LIFESTYLE. WHILE LIVING ABROAD, I WAS GUIDED TO TREAT MY HEALTH CONCERNS WITH A MORE HOLISTIC APPROACH WHICH I WAS IMMEDIATELY FASCINATED BY.

I QUICKLY REALIZED THAT THE SOLUTIONS TO THE MAJORITY OF OUR HEALTH AND WELLNESS CONCERNS EXIST IN NATURE AND THAT BY SIMULTANEOUSLY LEVERAGING SCIENCE, WE COULD REVERSE THE TOXICITY AND PATHOGENS WHICH CAUSE OUR BODY DAMAGE. THIS JOURNEY THEN LED ME TO CLEAN UP MY DIET AND PERSONAL CARE PRODUCTS AND REALIZED THERE WEREN’T MANY OPTIONS FOR TRULY CLEAN SKINCARE THAT AVOIDED THE USE OF MANY COMMON TOXIC CHEMICALS. THAT WAS WHEN I SET OUT TO CREATE THE CLEANEST SKINCARE BRAND ALONGSIDE CHEMISTS, BIOLOGISTS, BOTANISTS, EPIDEMIOLOGISTS, AND DERMATOLOGISTS THAT BLENDED NATURE AND SCIENCE TO NURTURE OUR SKIN TO HEALTH.

FINALLY, I WANTED THE BRAND TO REPRESENT A BIOHACKING APPROACH TO SKIN BY TAKING THE RESEARCH STEMMING FROM THE FIELDS OF HEALTH, NUTRITION, AND LONGEVITY AND CROSSING THEM OVER INTO EFFICACIOUS REGIMEN SYSTEMS THAT SOLVE TARGET SKIN CONCERNS. WE’RE A CLEAN-CLINICAL BRAND THAT’S BIOHACKING SKIN. MY NEED TURNED INTO MY PURPOSE TO BRING HEALTH AND WELLNESS TO SKINCARE TO CHANGE THE WAY WE APPROACH OUR SKINS’ HEALTH.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
WE’RE A CLEAN-CLINICAL LAB THAT’S BIOHACKING SKIN WITH OUR OVERALL HEALTH AND ENVIRONMENT IN MIND. OUR PROPRIETARY FORMULATION TECHNOLOGY STUDIES THE LATEST RESEARCH STEMMING FROM NUTRITION, METABOLISM, AND LONGEVITY AND APPLIES IT TO OUR PRODUCTS WHICH ARE DESIGNED TO ENHANCE THE BODY’S NATURAL AUTOPHAGY MECHANISM. WE CALL IT SKIN FASTING. WE OPTIMIZE SKIN HEALTH THROUGH CLEAN, APPROACHABLE AND EFFICACIOUS PRODUCT SYSTEMS THAT TARGET SPECIFIC SKIN CONCERNS THROUGH POWERFUL NATURAL MOLECULES ALONGSIDE PROVEN SAFE SYNTHETICS TO DETOXIFY, REGENERATE, NOURISH, AND PROTECT OUR SKIN. WE’RE RAISING THE BAR FOR CLEAN BEAUTY TO CREATE PRODUCTS THAT PROMOTE SKIN WELLNESS WITHOUT HARMFUL CHEMICALS OR PRESERVATIVES AND LEAVE A SMALLER ENVIRONMENTAL FOOTPRINT.

THAT BEING SAID, THERE ARE CHALLENGES TO SHIFT THE INDUSTRY AND CONSUMERS MINDSETS TOWARDS HEALTH AND WELLNESS AND AN OVERALL AWARENESS ABOUT CLEAN BEAUTY. WE ALSO FACED CHALLENGES TO FIND MANUFACTURING PARTNERS THAT BELIEVE IN THE IMPORTANCE OF CLEAN PRODUCTS IN ORDER TO HELP CREATE OUR VISION.

AS A COMPANY, I’M MOST PROUD OF THREE THINGS:
1) BEING TRULY CLEAN AND CREATING OUR OWN CLEANER STANDARDS THAT BAN OVER 2,700 INGREDIENTS,
2) BEING COMMITTED TO EDUCATION TO RAISE AWARENESS TO EMPOWER PEOPLE TO MAKE WISER DECISIONS AND DEMAND SAFER AND CLEANER PRODUCTS FROM THE INDUSTRY,
3) HAVING SUSTAINABLE MANUFACTURING PRACTICES THAT ARE ENVIRONMENTALLY FRIENDLY, DO NOT TEST ON ANIMALS, AND MOST IMPORTANTLY, DON’T HARM OUR ENVIRONMENT.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
OH, THIS IS FUN! I GREW UP IN MIAMI AND I ALSO LOVE TRYING EVERY KIND OF RESTAURANT AND INTERESTING HANG OUT SPOT.

HERE’S A SHORT LIST OF MY FAVORITE SPOTS:
1) THE STANDARD HOTEL FOR A GREAT POOL/SPA DAY WITH AN INCREDIBLE VIEW
2) RENT SOME BIKES AND RIDE DOWN THE SOUTH BEACH BOARDWALK TO SEE MIAMI’S ART DECO HOTELS
3) MY FAVORITE PIZZA SPOT IS LUCALI
4) THE 1 HOTEL HAS A BEAUTIFUL LOBBY BAR, ROOFTOP, AND BEACH BAR FOR DAY OR NIGHTTIME DRINKS
5) FOR AN AMAZINGLY CURATED SHOPPING EXPERIENCE, VISIT THE BAZAAR AT THE FAENA HOTEL
6) FOR THE FRESHEST SUSHI, HEAD OVER TO MAKOTO IN BAL HARBOUR The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I TRULY BELIEVE THAT NOTHING HAPPENS BY ACCIDENT. ALL OF MY FAILURES, FLAWS, MISTAKES, AND SETBACKS WERE NECESSARY TO GET ME TO WHERE I AM AT THIS VERY MOMENT. MY JOURNEY HAS EVOLVED BEAUTIFULLY AND TODAY I GET TO BUILD THE BRAND OF MY DREAMS TO HAVE THE IMPACT I HOPE TO LEAVE IN THE WORLD BECAUSE OF IT ALL.

SO, THIS SHOUT OUT GOES OUT TO ALL OF THE PEOPLE WHO BELIEVED IN ME AND THE ONES THAT DIDN’T, THE JOBS THAT WERE FRUITFUL AND THE ONES THAT WEREN’T, THE RELATIONSHIPS THAT WORKED AND THE ONES THAT DIDN’T.

TODAY I’M VERY FORTUNATE TO HAVE THE SUPPORT OF MY FAMILY, FRIENDS, AND MENTORS WHO SUPPORT MY VISION AND ADVOCATE FOR MY SUCCESS. I’M ALSO VERY GRATEFUL FOR MY ADVISORS AND TEAM WHO MAKE ME A BETTER LEADER AND MAKE ME REALIZE THAT THIS DREAM IS BIGGER THAN ME.

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