Meet Katera Brown

Today we’re excited to be connecting with Katera Brown again. If you haven’t already, we suggest you check out our prior conversation with them here.

Katera, thanks for joining us again. Just to level set a bit for folks who may have missed our last interview together, can you briefly introduce yourself?
Thank you so much for having me back; it’s truly an honor to connect with you again. For those who might be meeting me for the first time, my name is Katera, and I’m the founder and CEO of Brown Elegancee, a hair care brand that’s more than just products—it’s a journey, a celebration, and a love letter to the beauty that lies within each of us.

Brown Elegancee was born from my own personal journey of self-discovery and self-love. Growing up, I didn’t fully understand the beauty of my natural hair. Like many, I faced the pressures of fitting into a certain standard of beauty, which led me to rely on relaxers and other methods that distanced me from my natural self. It wasn’t until I took the courageous step to embrace my natural hair that I began to see the incredible beauty in my unique texture and the strength it symbolized.

This realization was both freeing and challenging. I found myself on a quest to find products that honored and nurtured my hair, only to be met with frustration. The lack of suitable options in the market made me feel unseen, which is a feeling no one should ever experience. But instead of giving in to that frustration, I decided to create something better—something that would celebrate textured hair in all its glory.

What sets Brown Elegancee apart is the love and intention poured into every product. Our formulations are crafted with care, using ingredients that are both effective and gentle, designed to enhance every strand’s natural beauty. But more than that, Brown Elegancee is about community. It’s about creating a space where everyone feels valued, seen, and celebrated for who they are.

The journey hasn’t been easy, but it’s been incredibly rewarding. From experimenting with ingredients late into the night to hearing stories from our beautiful customers about how our products have made them feel more confident—it’s all been a testament to the resilience and beauty of the human spirit.

Today, I stand proud of what we’ve built. Brown Elegancee is more than a brand; it’s a movement that encourages everyone to embrace their natural beauty and find strength in their uniqueness. I’m so grateful for every person who has joined us on this journey, and I can’t wait to see what the future holds as we continue to grow together.

Great, so let’s jump into an update on what you have been up to since we last spoke. What can you share with us?
it’s truly a joy to reflect on how much has happened since our last conversation. The journey of Brown Elegancee has been nothing short of transformative, filled with growth, learning, and an ever-deepening connection to the incredible community we’ve built.

Since we last spoke, I’ve been pouring my heart into growing and nurturing this beautiful community of ours. One of the most rewarding parts of this journey has been building genuine relationships with my customers—listening to their stories, understanding their needs, and making sure they feel seen, heard, and celebrated. It’s been a humbling experience to witness the trust and love that has blossomed within our community, especially on platforms like Instagram, where we’ve cultivated a space for empowerment and beauty in all its forms.

A significant milestone has been our complete rebrand. I took the leap to start fresh, revamping everything from our logo to our product labels and even our thank-you cards. It was a bold move, but one that felt necessary to align more closely with the heart and soul of Brown Elegancee. This rebranding wasn’t just about aesthetics; it was about redefining our identity, elevating our message, and ensuring every touchpoint reflects the love and care that goes into everything we do. It’s been incredible to see how these changes have resonated with our community, and it’s reaffirmed that growth sometimes requires us to rest, reflect, and renew rather than quit.

The journey hasn’t been without its challenges. There have been moments of doubt, days when the weight of entrepreneurship felt overwhelming. But in those moments, I’ve learned the power of perseverance and the importance of resting with intention. I’ve come to understand that it’s okay to pause and gather strength—because quitting has never been an option for me. This journey is alive and evolving, and I am committed to it with all my heart.

What excites me the most is the endless possibilities that lie ahead. I am continuously inspired by the love and support from strangers who have turned into loyal customers and friends. Their belief in Brown Elegancee fuels my passion to keep creating, improving, and sharing products that honor the beauty of textured hair.

Every step forward is a testament to the resilience of this community and the shared dream of celebrating natural beauty in all its forms. I’m excited to see how we continue to grow together, to hear more stories, to foster more connections, and to keep spreading love and empowerment through every product and every interaction.

Thank you for being part of this journey—it means the world to me, and I can’t wait to see what the future holds for us all.

We also want to give folks a chance to get to know you a bit better so we’ve prepared a fun lightning round of questions. Ready?

Favorite Movie: The Princess Diaries 1 & 2—I can never get enough of the charm and transformation in those films!

Favorite Book: I don’t have a specific favorite book, but I’m drawn to romantic novels—they captivate me the most. I also deeply cherish my Bible, which is a constant source of inspiration and guidance for me.

Favorite TV Show: I don’t watch much TV, but when I do, it’s usually on Netflix or Disney Plus. I love rewatching old Disney Channel shows or diving into anime.

Favorite Band or Artist: Right now, I’ve been loving Chandler Moore and Maverick City Music. Their music speaks to my soul, and I can’t get enough!

Sweet or Savory: Both! I can’t choose—I’m all about that sweet and savory combo, especially when it comes to kettle corn popcorners. It’s the perfect mix!

Mountains or Beach: Definitely the beach! Being from South Florida, the beach is my happy place, and I’m a beach girl through and through.

Favorite Sport (to watch): I’m not really into watching sports on my own, but my family is big on basketball and football. I’ll join in for the fun, but it’s not something I’d choose to watch by myself.

Did you play sports growing up (if so which ones): I didn’t play any official sports growing up, but there was a time I wanted to try basketball. Instead, I channeled my energy into cheerleading, stepping, and dancing—those were my passions!

As a kid, what did you want to be when you grew up: I dreamed of being a dancer—it was my heart’s desire and felt like therapy to me. I also had aspirations of becoming a graphic designer, psychologist, and forensic scientist, but dancing was always at the forefront.

French Fries or Onion Rings: French fries, hands down! I’m not a fan of onion rings or anything with onions, really.

Favorite Cartoon growing up: I loved Bratz and Barbie! I was such a girly girl, and those shows were my favorites.

Favorite Childhood movie: Any Disney Channel movie—I was all about those magical, feel-good films.

Favorite Breakfast Food: A good breakfast sandwich is my go-to. There’s just something about the perfect combination of flavors to start the day right!

What do you want people to remember about you and your brand? What are some of things that you feel are most important, unique, special, etc?
When people think of me and my brand, I want them to feel warmth, authenticity, and love. I hope they remember that every product I create is a labor of love, crafted with care and intention to make people feel seen, valued, and beautiful in their own skin. My journey has always been about more than just hair care—it’s about community, connection, and empowerment.

I want people to remember the stories we’ve shared, the moments of vulnerability, and the trust we’ve built together. My brand is a reflection of my heart, a place where everyone is welcome, where we celebrate individuality, and where self-care is an act of self-love. I want my customers to know that they are the soul of this brand, and everything I do is for them.

Ultimately, I want to be remembered as someone who poured her heart into her passion, who uplifted others, and who never wavered in her commitment to creating something meaningful. My brand is my legacy, and I hope it continues to inspire love, confidence, and joy in everyone it touches.

Website: https://brownelegancee.com

Instagram: @brownelegancee

Other: TikTok and Pinterest – @brownelegancee

Image Credits
Katera Shaneice