We had the good fortune of connecting with Kenneth Berman and we’ve shared our conversation below.

Hi Kenneth, we’d love to hear about how you approach risk and risk-taking.
Without risk, there is no reward. During my lifetime, I’ve met far too many people who had great ideas but failed to put them into action. The success that comes with building a business is usually measurable, but the feeling of satisfaction is indescribable.

Turning ideas into reality often involves a leap of faith and a willingness to embrace uncertainty. Many people have great ideas but become paralyzed over fear of failure. The real reward comes not just from achieving success but from the personal growth and fulfillment that come with taking risks and seeing your vision come to life. That satisfaction often outweighs the tangible measures of success. My advice to all is to “just do it!”

What should our readers know about your business?
Sex Water boasts impressive longevity, enveloping your in its captivating fragrance throughout the day and into the night. The meticulously crafted formula, combining top-quality oil and fixatives, ensures a sustained release of the scent. Expect it to last up to 12 hours or more, making it ideal for various occasions without the need for reapplication. The innovative technology used in Sex Water enhances its staying power, creating an enduring olfactory experience. Whether you’re at work, socializing,
or enjoying a special event, Sex Water remains a steadfast companion, ensuring you leave a lasting impression wherever you go.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If you are spending the day in the Miami/Ft. Lauderdale area, you should really rent a boat or jetski for the day. For food/drinks, I highly recommend the following:

For dinner in Miami: Carbone, Casa Tua, Joe’s Stone Crab
For dinner in Fort Lauderdale: Sardelli’s Italian Steakhouse, TAKATO, Dal Contadino Trattoria
For drinks/hanging out in Miami: Rosa Sky Rooftop, Sugar
For drinks/hanging out in Fort Lauderdale: The Wharf, Rooftop @1WLO

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My daughter, Jenna, help convince me to follow my passion. Being in finance my entire life, starting a fragrance company was quite differtent.

In fact, starting a fragrance company was a significant departure from my longstanding career in finance, but it was a journey fueled by passion and personal encouragement. My daughter played a crucial role in this transition, helping me rediscover and follow a dream that was perhaps long buried under the weight of practical responsibilities.

In finance, I dealt with numbers, spreadsheets, and strategic plans, which are vital but can sometimes feel detached from personal fulfillment. Jenna’s belief in my passion for fragrances and her encouragement provided a pivotal shift in perspective. Her support helped me see that pursuing something I genuinely love—something as sensory and emotional as fragrance—could offer a more profound sense of satisfaction and joy.

The process of building a fragrance company from the ground up involves creativity, innovation, and a deep understanding of sensory experiences. Unlike finance, which often deals with abstract concepts and data, creating fragrances taps into an artistic side and allows for personal expression. It’s a field where you can blend science and art, creating products that evoke emotions and memories.

Website: https://sexwater.com

Instagram: https://www.instagram.com/sexwaterfragrances?igsh=NmdjYmNmYjNsbzFj

Facebook: https://www.facebook.com/profile.php?id=61558039810413&mibextid=LQQJ4d

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