Meet Korinne Belock: Entrepreneur and Founder of Urban Simplicity

We had the good fortune of connecting with Korinne Belock and we’ve shared our conversation below.

Hi Korinne, how has your perspective on work-life balance evolved over time?
The last twenty years have been all about learning how I can manage that work / life balance. And trust me, it hasn’t been an easy lesson! I started right out of college in Washington, DC and New York City working in politics. Over the first ten years of my career, I worked my way up to the highest levels of government, The White House. Along the way, I organized campaigns and operations for former New York City Mayor Mike Bloomberg, as well as elected officials from Congress. Ninety hour weeks were standard. Honestly, I could organize the hell out of a campaign but my life was a mess. It wasn’t a sustainable way to live, and I burned out big time. When I decided to leave politics. I knew that whatever path I choose next that I’d need to make sure I could somehow actually have some control over my work / life balance. That’s when I started my professional organizing company, Urban Simplicity. Being my own boss has allowed me to work as little or as much as needed over the years. I’ve been able to prioritize my marriage, family, friendships and health in ways that I’d never have been able to do if I’d stayed in politics. At this point, I could never go back to working for someone else!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
In 2011, I started Urban Simplicity as one of the early, premier, luxury organizing companies in the country. At that time, the organizing industry was a pretty unknown profession available only in cities like NYC, LA and San Francisco. Fast-forward five years with the onset of social media, home organizing has exploded. But posting pretty photos and “sparking joy” from your favorite cocktail dress is not what it means to be organized. Organizing is more than color coding books and printing pretty labels. That’s what Urban Simplicity brings: true life solutions for our clients to organize their lives and maximize joy and value of their limited personal time.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
One of my favorite hotels in the world is the Four Seasons Hotel at The Surf Club. If I’m getting away from Palm Beach for the weekend, my dream is to hide out there for a few days to relax and recharge. The restaurants and service at the hotel are always the best. The decor is just a dream, and the history of the property is classic old Florida. If I’m in Miami, you’ll find me having a cocktail in the gorgeous bar after a day on the beach. 

Who else deserves some credit and recognition?
I wouldn’t be where I am today without my first boss out of college. She became a mentor and went out of her way to set me up for bigger opportunities that I’d ever thought possible. There is no doubt that I wouldn’t be where I am today without her support all those years ago.

Website: www.urbansimplicity.co
Instagram: @UrbanSimplicity
Linkedin: https://www.linkedin.com/in/korinne-kubena-belock-21668226/
Twitter: N/A
Facebook: https://www.facebook.com/UrbanSimplicity
Yelp: N/A
Youtube: https://www.youtube.com/channel/UCW7OrHEmTat3yrmTA5IgmbA

Image Credits
1) Purses – Chelsea Anne Photograph 2) Bath – Korinne Belock 3) Fridge – Korinne Belock 4) Bedside – Canary Gray Photography 5) Headshot – Erica Dunhill Photography 6) Spices – Erica Dunhill Photography