Meet Kraig Knight | Marketing, Architecture & Entertainment

We had the good fortune of connecting with Kraig Knight and we’ve shared our conversation below.

Hi Kraig, what role has risk played in your life or career?
Risk has lead Kraig Knight to exciting, precarious, unbelievable, dangerous, amazing, lucrative, industrious, painful and overall unforgettable places, moments and people. Risk has been Kraig’s greatest teacher and has caused him to learn the most wisdom. “It has mostly taught me useful skills and information that enables me to have more insight, intuition and all around first hand experience in a multi faceted universe.” He believes it is true in life and business that everything you want to know is on the other side of fear which is a word directly associated with risk. “There is a risk associated with everything we do. Some things considered risks by others wont appear as a risk to you because subconsciously you are not fearful of the matter at hand. Perhaps this is because you have been conditioned with different norms based on your environment or life experiences. Therefore, you do not look at some things as a risk if you are more prepared for it, until you meet someone else who thinks you’re crazy for going on a blind date which could be something you do every Thursday at 7pm on your hunt for holy matrimony.” Having chosen the risky career path of entrepreneurship has lead Kraig to learn a lot about himself, business structure, business models and business operations. As well as, a lot about people in a wide variety of industries, working on multiple projects. All while magically paying yourself last and others first, sometimes not even paying yourself at all. It can be a lonely road of ups and downs but this risk of entrepreneurship has given Kraig more freedom to work from anywhere based on how his businesses or businesses he sits on the board of operates. This gives him a slightly more enjoyable quality of life than the traditional “9-5ers”, which to Kraig is a trade off for not always paying himself. We can’t talk about risk and not talk about reward. As risky as this may sound to some, the reward is a life of freedom, solving problems for the masses, leaving a legacy and being able to pass something you created down to your heirs that can hopefully withstand the test of time and lay a foundation for them to stand on. Kraig believes all the energy excerpted in a lifetime should not simply dissipate or start over for the new life we bring into this world and he doesn’t even have children yet, but mentally that’s where he has been since a teenager. “I try to break barriers so that my family won’t have to now or in the future.” Kraig once took a risk that he told his parents he could die over but the reward was “worth it”…to him. Yes you heard right! Lol Crazy I know, as the legal matter already involved serious threats. )The reward was an instant shot at legacy, so he took the risk as legacy is something that envokes a feeling of ecstasy just imagining reaching this goal of his in whatever version that is to him. Therefore the trade off was equal as this is his number one goal in life. Kraig’s father said to his mother “talk to your son” and Kraig laughed and got on a plane the next day to the mission to accompany his partners in this risky business venture. “That risk has lead me to learn the most useful pieces of information I have ever learned all in the span of 3 years, absorbing thousands of pages of documents literally and because of our persistence on top of that we arrived at success.” Perfection is impossible so don’t let that stop you from taking the risk of entrepreneurship. No matter what you do something will not align when there are many moving parts which is a reminder we are not fully in control, just try to do your best at all times. Murphy’s law is a popular adage that states that “whatever can go wrong, will go wrong.” Simply put this is another way to say anything is possible if the scenario has multiple possible outcomes. So to eliminate risk would mean eliminating as many possible negative outcomes through preparation, and everything else will fall into place naturally. The excitement in the unknown that leads to an ultimate reward or pain is the fuel that keeps Kraig running and keeps his life interesting. “The reward should always be greater than what you perceive the risk to be. I would say definitely stay in your lane but always push to the edge of that comfort zone because you either win or learn.” The mindset of being driven by the upside of risk more than the fear has opened many doors of opportunity for Kraig as he continues to grow as an entrepreneur.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Kraig sees himself as more of a creative and all his business ventures serve as confirmation or attestation to this fact. They are all based on areas of interest to him which serve as his creative outlet. Serving as a creative director of sorts in most projects he partakes Kraig has carved him a path of happiness only taking on projects he is personally interested in and can pull from his resources and experiences to create magic. Kraig will let you know it has been far from easy and many challenges face you as an entrepreneur but the more you learn the more you can apply.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Kraig’s favorite local spots in Miami include a range of varying activities. For a quick bite he recommends Baccano Miami for the best pizza in town, King Patty’s for delightful Jamaican Patties and Bodega for the best tacos. If we’re looking for drinks with a view he recommends the Mondrian South Beach as it nestled on the water and one of the most beautiful places to enjoy that special Miami sunset. If you don’t have a plan however you can have lots of fun all day just walking around Wynwood discovering art, food and culture.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to shoutout a few hard working friends that are also in entertainment and are truly entrepreneurs at heart. Yetsi Jimenez who is an upcoming Latin/Pop Singer,  Silent Addy who is a DJ, producer and partner in King Patties with Derrick Foster and Chef Daniel Lai and lastly Chris Willis manager of Pop Singer Hadar Adora.

Website: www.ibisagency.com

Instagram: @itsfridaykraig

Twitter: ItsFridayKraig