We had the good fortune of connecting with Luis Vieira and we’ve shared our conversation below.

Hi Luis, looking back, what do you think was the most difficult decision you’ve had to make?
The most difficult decision I have ever had to make was to quit my Job as an Investment Financing Vice President at Citibank and an 8.5-year career in Finance to start my own business.

What made the decision particularly difficult was my fear of the unknown, to leave the comfort of knowing what I was doing for such a long time and taking higher risks in staring a new career, but I learned a few key things that helped me conquer this fear.

There is no way to forecast what will happen in the future. When I realized that even what we think is “known” is also uncertain, as the pandemic taught us. By learning how to accept uncertainty as the norm helped me to take this fear away from my decision-making process. The only thing I was certain was that if I did not quit to have the time to develop my ideas and pursue the different opportunities I was passionate about I would certainly have less control over my future’s direction.

It feels good to feel a little uncomfortable. There was a part of me that felt comfortable working in finance. I knew the busines, key players and clients. I agree with the concept that people should never stay too long at a job they feel they are not learning anything new. There is something about that discomfort of not knowing if my plan will work that motivates me to constantly strive to find better solutions and think outside the box.

No risk, no reward. In Finance the risk-reward relationship is one of the basic principles of investing. For many years a paycheck, health insurance and a 401K sounded like a high reward to me. But the more I grew in my career and the more I thought about it, this did not make a lot of sense anymore because it did not involve much risk. I started to think that if I really wanted high rewards in my life and to be able to afford all the things I wanted, I would have to increase my risk taking. The key is to take calculated risks and fully understand what risks are involved in the decision.

What should our readers know about your business?
The primary business I am working on today is a new jewelry brand. Luis Vieira Jewelry is being developed as a means for people to celebrate, uplift and remember loved ones, special moments and personal achievements. The brand will be inspired by Art Deco, bringing in the best of NYC and Miami energy together, beautifully crafted in gold and silver, decorated in diamonds, precious stones, and Brazilian semi-precious stones. This will give it a little flavor from my home country and bring it all to life.
What sets it apart and what inspired me to start this brand was my love for jewelry that started as a child, and my fascination with my mother’s and aunts’ jewelry. And that fascination only grew as I always gravitated to the geology and jewelry collections of any museum I ever visited. While still living in NYC lunch breaks from work checking out Tiffany’s and Cartier on 5th Ave were to me the best stress relief from my finance job.
I love to give and receive jewelry as gifts, but often I found myself having to work with jewelers to create customized pieces because what I was looking for was not on the market.
So my brand comes in to bring in the intentionality, the affection, and the positivity that one could not find elsewhere.

There have been many challenges along the way to getting me to where I am today. I am working on the brand identity and image. The next step will be product development before I launch my first collection. The main challenge I have encountered after quitting my job has been to figure out how I was going to make a living and earn the money to invest in this new busines.

I decided to think outside of the box and take a risk in starting an Only Fans page with the intention of making those Only Fans profits the kick-start funds for my plan. I believe that my background in Finance along with my artistic vision have allowed me to grow not only my Only Fans but also my entire social media following to the present. Today I have 130K followers on my main Instagram account @LuisVieiraTheLV that I started in 2013. I’m also on TikTok with about 50K Followers, Twitter with another 30K Followers just to name a few. Social media has allowed me to connect with people, they have seen me through different relationships, fitness journeys, trips, parties, charities, friends and even some glances at my family life.

I have learned many valuable lessons along the way and the most valuable are to treat every person you meet as a potential lifelong relationship, to take calculated risks, and to start something.
In this journey I have been pleasantly surprised at how many doors have opened, and how many hands have been extended offering help by all the people I have touched in my life over the years. Good relationships with people are worth gold.
Understanding the risks associated with a decision and making educated decisions on the known risks helps you have the confidence to pursue your dreams without fear.
Lastly, staying in inertia is easy, taking the first step to start something is hard. But without that first step you will never know your real potential.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m asked this question so frequently that I have a rolling tab of favorite places in Miami I can quickly access when friends ask. In summary my top places to make sure not to miss in a week-long trip would be:

1- Stay at least 2 nights in Brickell instead of Miami Beach. Most people visiting never hear of Brickell, Design District, Wynwood, Midtown, Downtown and Miami has so much to offer aside from the beach. A friend from Brazil stayed at my place a couple weeks ago after coming to Miami innumerous times in the past 10 years (pre-pandemic) and she and her husband were blown away by how much there was to do and to see on the other side of the bay.
2- Rent a convertible on an app like Turo where you can get fun cars like a Corvette or a Porsche and drive around. Miami is a big city and things are spread out. If you want to experience the most of it driving changes the experience completely.
3- Go on a boat. Miami is a beautiful from the water. There are many yacht chartering companies in town and also boat tours for groups. If you want a true VIP experice crafted just for you, my go to is KrakenYachtCharters.com they provide amazing service and costumize the experience depending on what you want to see and how you want to spend your time in the water and if you have a larger group of friend and want to have more options MonetYachts.com has a lot of different option at different price points.
4- Go shopping in the design district and have lunch at Jaffa. Jaffa is this absolutely delicious Israeli tapas lunch place at Mia Market right in the center of all of the action.
5- Take a walk at Brickell City Centre and downtown Brickell. Grab an expresso at Casa Tua and shop around. I love the indoor/outdoor feel of the mall and the store selection.
6- For a casual dinner Midtown I would recommend Sugarcane Raw Bar and Grill. They have an excellent eclectic menu that has something for everyone, from burgers to Japanese food. My favorite thing there are the bacon-wrapped dates.
7- For a more intimate dinner I would recommend Matador Room at the Edition Hotel. That place is just so stunning with all the white lobby filled with plants and amazing up lighting that makes everyone even prettier. The food at Matador is always to die for and the service is probably one of the best in all of Miami. That’s where I booked my last valentine’s day dinner.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to dedicate this shoutout to my boyfriend Keith Jacobson who inspired me with his own personal trajectory of leaving wall street to start his own successful real estate development business, and for all his mentorship in helping me believe in my own potential. My belated father Luis Vieira who taught me the power of education and showed me that anything is possible. My mother for her unconditional love and continuous support, no matter how wild my dreams were. And my friends who have been my long-lasting sounding boards over the years.

Website: www.luisvieira.co (Coming Soon)

Instagram: www.instagram.com/luisvieirathelv

Linkedin: www.linkedin.com/in/luis-vieira-888a8a38

Youtube: www.youtube.com/channel/UCzpi1B54iirpBSOf7B0HWcw

Other: www.thelvcontent.com

Image Credits
Photos by: Carlos Campos and Les Cordovi

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