Meet Lulu & Ocean Kirali | Eco FashionPrenuer

We had the good fortune of connecting with Lulu & Ocean Kirali and we’ve shared our conversation below.

Hi Lulu & Ocean, we’d love to hear more about how you thought about starting your own business?
AMAROO is an Aboriginal word meaning ‘Beautiful Place” The concept of creating our own Beautiful Place was born in our hearts in 2020, it is when we got inspired by connection with our Mother Earth, diverse international travels, relationships with indigenous families and astounding generational craftsmanship traditions around the world. The journey has perfectly aligned with our successful background in the world of luxury retail and was guided by our spiritual healing path. Today, we are an ethical bridge between artisans and modern society supporting environment and uniting communities for their love of sustainable fashion, traditions and celebration of life.

“WHAT IS YOUR AMAROO?”Let’s talk shop? Tell us more about your career, what can you share with our community?
While entering a new chapter on life of my spiritual journey, I was eager to find the new next step to take. What is going to be? Who am I going to become? What is my next title? Reinventing my identity and reconnecting with new beliefs and honoring new values has helped me to accept the times of change and to be patient with the process of transformation. This is when I decided to embark on a 9 month long journey of becoming a Light coach while traveling abroad with one way ticket looking for my new self.

During my coaching training I loved learning more about human connection and ability to listen and to be of service to others. Still to this point, I treat every coaching a session as a sacred ritual of love and connection. I am honored to be chosen by others to be their guide on the way home to self.

In the midst of travels, I have learnt how to be present and not plan any further than lunch time. That has helped my truly embrace the slow living process. This is when I was able to connect deeper to my own truth and discover who i was becoming. It was not an easy transition after living in the heart of NYC and moving at the speed of wind constantly planning next step and few ahead. Never pausing to appreciate achieved results or to be in the moment. On my travels in Guatemala, Peru, Cost Rica, Mexico and Turkey my heart was taken away by the locals and their approach to life. There is so much inevitable joy in the present moment. As challenging as their life is there is always joy, joy that was retrieved from simple things. And that was a invaluable lesson I take back with me for a lifetime. Meeting artisans around the world has inspired me to become an ethical bridge between the two worlds and to share the wisdom and experience to one another. I am honored to serve both communities with the gained experience and my love for human connection. I am here to not only sell sustainably created clothing but I am here to tell a story. A story that can open our hearts wider and to feel more connected as ONE while supporting our Mother Earth and overall human wellbeing.If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Prior our decision moving to Miami, we loved visiting the sunshine state. And from the very first time visiting Upper Buena Vista Ocean and I fell in love with a magical hidden oasis located in Midtown, Upper Buena Vista. On one sunny Sunday morning we were enjoying turkish delights the message was clear this will be AMAROO home. Shortly after, we signed a lease and are getting ready to open doors to the community in February 2023. Another sacred place in the city that has become our ritual, is the Coconut Farmers Market has been offering fresh vegan options and intricate local arts for nearly 35 years. This is our Saturday sanctuary that we have been coming with our offering for 4 months now. During such short period of time we’ve meet most beautiful beings that we are now call family.The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
On the life long journey that has shaped my path personally and professionally, I was fortunate to meet incredible human beings who have become my guides and my mentors. In my luxury retail career, I have been blessed to grow under guidance of the greatest industry leader, Karen Purcell. She influenced me with her nurturing approach and clear vision for success. I have gained incredibly valuable skills on the road of becoming a Store Director for one of the Globally recognized fashion houses that I has helped me to become a stronger professional but also a better person. I will be forever grateful for Karen’s trust and support along the years and especially for her ability to see something in me and not to continue investing herself in my growth wholeheartedly. I am now blessed to call Karen my forever family.

Few years prior me exiting the luxury world, I was brought on the spiritual path where I’ve met my curandera Kara Cura who is currently resides at the magical place, Lake Atitlan Guatemala. Kara has entered my life sweeping me off the feet with the amount of heart and love she carries within her. She from the start felt familiar and it always felt like we were remembering our connection from the past. The relationship filled with gentleness, acceptance, guidance and unconditional love. She did too saw something in me and had me believe in a different version of who I was becoming. With time she witnessed my transformation from a business world to who I am today. Constantly seeking for opportunities to heal, finding the new truth, the purpose of my existence and deepen connection with the Mother Earth. it is now, Kara will be my forever sister that I hold dearly in my heart.

Both have influenced my story in the process of birthing the AMAROO in partnership with my dear husband, Ocean Kirali.

Website: theamaroo.com

Instagram: whatisyouramaroo

Facebook: thisisamaroo

Image Credits
photographed by Teo Montoya and David Jones