We had the good fortune of connecting with Marie Isabel Ruano Iglesias and we’ve shared our conversation below.
Hi Marie Isabel, can you share the most important lesson you’ve learned over the course of your career?
The most important lesson my business has taught me is that my mindset, my daily thoughts and attitudes are what determines my success, my lifestyle and my happiness. What we put out in the world is what we receive, and whatever you put your focus on is expanding. What we think and feel, we create. We create what we believe.
What should our readers know about your business?
UNIQUE is a brand that offers minimal style, easy to wear clothing. We want our customers to feel good about themselves while saving them time, giving them confidence inside and out. Our vision is to share a message of self-love and acceptance. Overcoming our insecurities and obstacles with love and power through our clothing brand.
I started UNIQUE because I saw an emotional gap on the market, and also how people wanted to be comfortable in style (specially during and after the pandemic). UNIQUE clothing is meant to be timeless and easy to wear. It’s for people that are “on the go”. Most of our clothing are established sets meant to save you time while getting ready.
What sets us apart is our message of self love and acceptance. Celebrating people as they are with my clothing brand.
We live in a world where we spend time comparing ourselves to others and where the beauty industry makes us feel like we are not enough. With UNIQUE it is the opposite. We celebrate what distinguishes you in others, we empower you, we break stereotypes and we make a difference.
What makes me most proud as a businesswoman is that at an early age I am doing what I love and I am passionate about. I feel this is my purpose in life. It’s so beautiful to me because not only I am making my dream a reality but I am also serving and helping others along the way.
UNIQUE began in the beginning of the COVID-19 pandemic, in my room and in between online Master’s degree classes. I had a strong desire to start something because I wasn’t clear of what I was going to do after graduating. So, I followed my instinct and just went for it. At first, the business was a hobby of personalizing items. However, everything changed when my mom inspired me to start the brand. My mom has always loved the name and she told me that it was perfect to share the message of self love and acceptance through a clothing brand. I loved the idea and I started to choose pieces of clothing that were my style: minimal, comfortable and most importantly: established “sets” that saved me time. I later designed and launched my website, registered the brand and trademarked my logo.
I grow my clientele through Instagram, Tik-Tok and collaborating with numerous influencers from different states. I now have a marketing team that is in charge of the “paid media”, ads and brand awareness. To this present, I continue to build and promote the brand through new collections, sharing my UNIQUE story and creative content while also fulfilling orders.
Of course creating a brand from scratch hasn’t been easy but it has been so much fun and the best “school” I have ever attended to. I am a firm believer that we learn more by doing, by making mistakes, by putting our authentic selves out there. I am in love with my brand, and I love what I do. I show up every day as if I already made it big, I don’t care what others think of me and I live wholeheartedly the message that I share. I am always grateful about my life, excited about where the brand is and where it is going. I visualize fun into the future and that is what I attract.
I overcome challenges by doing my best everyday, and sometimes my best means to disconnect for a while. There is no connection in success and “busyness”. However, your mindset and attitude is everything because you will act accordingly.
My 3 top lessons are:
1) be grateful for the blessings of the present moment
2) be persistent & consistent- consistent action over perfect action
3) focus on the process and not the result- trust the process, do your best and the results will come naturally
I want the world to know that you are UNIQUE for a reason and you have a UNIQUE purpose in this world. Love yourself and celebrate who you are and what you stand for. This is what my brand represents and it is a representation of who I am as a person. UNIQUE is not just a clothing brand, it’s a legendary message.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
eat: Rusty Pelican, Negroni, 100×35, Tequiztlan, Ceviche 105, Bunny Sushi, Doma, Casa Tua, Flemings, Pummarola, Oh Raw, Lokal, Planta, Milanezza, Bodega, Crudos, Little Hen, Mandolin, Milos, Novikov, Osaka, Crust, Sapore di mare, Zucca, Flemings, Bistro cafe, Graziano’s, Joe Crabs
drink: Doms, la tropical, Lagniappe, Barceloneta, Moxies, Bar la real, Mynt, Sugar, Marion, La Victoria, Sexy Fish
hang out: Tucandela, Dirty rabbit, Sky rosa rooftop, Miami Heat game, Boat day, Liv nightclub, Astra rooftop, Baia beach club, Seaspice, Barsecco, Mayami, Back Door Monkey
exciting places: Brickell city center, Wynwood, Coconut grove (coco-walk), Downtown Doral, Miracle mile in coral gables, Miami Design District, water sports at the beach (jet sky, banana boat, etc).
Who else deserves some credit and recognition?
Definitely my parents, they have believed in me and supported me since day one. They live this dream with me wholeheartedly and they are my inspiration.
Website: https://www.unique-official.com
Instagram: https://www.instagram.com/u.niqueofficial/
Linkedin: https://www.linkedin.com/in/marie-isabel-ruaño-iglesias/
Other: https://www.tiktok.com/@u.niqueofficial
Image Credits
Ana Gabriela Rosado Jesús Cañizalez