Meet Matias Perez | ARTIST / PRODUCER / DIRECTOR / PROFFESOR / BRANDs OWNER

We had the good fortune of connecting with Matias Perez and we’ve shared our conversation below.

Hi Matias, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
In my whole career as an artist, since my early 14 years old, I was speculating to give something more to my crowd, not just music. So, at my 25s when i was already in The States, i had the idea to create the only party in Miami on Monday’s morning. After 2 years of having an unique afterhours party, called SHYFT we too many local artists and international artists, my brand became an Artist Agency, having 8 quality artists in charge.
The months went by and having only a brand which produce events and manage artists wasn’t enough, i knew my SHYFT could go bigger, so I stablished the Record Label, SHYT RECORDINGS in all digital platforms, this gave place to a lot of local artists and also international to sign under my label their own music and now SHYFT is around the globe.
During a lot of years i had people asking me when I will teach all my knowledge and experience, so when i was ready to do it, i open my own Music Academy, Shyft Talent Academy, for the last 2 years this one is the only one in Miami and all the new generation of DJs are taking place from Shyft Talent Academy,
In parallel of all my music brand SHYFT, i have my video company brand, B79MEDIA, this business stared in 2016 in a balcony with an amazing view of Miami doing LIVE DJs sets from Facebook, when the LIVE STREAM wasn’t even known, then in the pandemic, all the clubs, DJs, companies, needed to make live stream and i was the only guy in Miami already doing it from the last 4 years before 2020.
The brand B79MEDIA took place in Club Space Miami recording and doing live streaming every week, and with a big number of other artists to do the same until this days in 2023.
Now I can tell im happy and with all my ideas closed and running.

Let’s talk shop? Tell us more about your career, what can you share with our community?
What about my art, is a beautiful question. Well, always the sets that I apart from the others are my hybrid/live sets. when I do my principal shows, just because I perform with all the machines and the full system and this allow me to create more than just play music. It wasnt easy at all, but i was always focused in the performance, so that took me to who i am today, an artist who make a performance on the stage, im always improving in new systems and different ways to make my shows,
The lesson I learned was, be always focus, always happy, doing what you love to do, and always push forward, is nothing easy to grow up, there are a lot of big wholes on the way that you can fell in them or you can jump them and keep going on.
I just want the world know that i am a transparent person, working hard, believing in himself, and all i am doing with me as an artist and my brands is for the people.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I f i have one weeklong with a friend in Miami, i would plan 2 days in Orlando to do the parks, the back to Miami to go around the area, Ocean Drive, Lincoln Rd. Then i would take him 2 days to Key West, to make some snorkeling in the blue ocean. And finally a couple of days to the west coast to enjoy the peace and white sand. Also if we have a couple of nights off in Miami, i would take him to my gigs at Floyd Miami and hang out in Club Space and Factory Town for some festival vibes.

Who else deserves some credit and recognition?
Yes, i want to dedicate my shoutout to my family, especially mom, dad, brother and sister, they always believed in me since i was a little kid playing music in my home computer. It wasn’t easy for them when i left my country, but they always were there, supporting from the distance.
So, yes, big shoutout to them!

Website: www.shyftrecordings.com

Instagram: https://www.instagram.com/differ.ok/

Youtube: https://www.youtube.com/@differok