Meet Michelle Diaz | Founder of Private Invitation

We had the good fortune of connecting with Michelle Diaz and we’ve shared our conversation below.

Hi Michelle, what are you inspired by?
What inspired me most in creating Private Invitation was the exposure to tacky adult stores and overly sexualized ads. I’ve been surrounded by an abundance of sexual ads and funky looking adult stores. The kind that makes you wonder who would even be the type to step foot in there? I’ve always acknowledged that there is a lack of elegance and class when it comes to intimacy and sexual wellness. This realization inspired me to create Private Invitation, a place where individuals could explore their desires in a more discreet and refined way.

Alright, so let’s move onto what keeps you busy professionally?
I am truly proud of what Private Invitation has become and I am amazed when I think back to the day where it was nothing more than just a thought.

My first job ever began in retail sales, where I had the opportunity to engage directly with customers. It was a great starting point. During college, I interned for a creative agency where I had exposure to digital marketing and content creation for all sorts of products. I later transitioned into wholesale which was a turning point for me, as I got to work closely with store buyers and be a part of their planning process. This exposed me to invaluable insights into retail operations and the meticulous planning required to identify target market and demographics for each store and location.
My biggest career shift was when I dove into product development and production, which I absolutely enjoyed. Working behind the scenes, I learned how to bring a concept to life, which was incredibly fulfilling. I worked closely with designers and vendors overseas and it was here where I learned the actual cost and labor put into developing anything!

Each of these experiences exposed me to the entire cycle of planning, creating, executing, advertising and selling. Collectively, these experiences equipped me with the skills and knowledge I needed to embark on my own venture.
Private Invitation started as my creative outlet that has grown to something greater. It carries a topic that I feel passionate about and excited when I get the opportunity to learn about someone else’s journey.

Transitioning from the fashion industry to the sexual wellness sector has brought its own set of unique challenges. One of the most significant hurdles I’ve faced is the difficulty in raising awareness about my store and its mission. Despite my sincere efforts to maintain a clean and respectful image, I’ve encountered frequent content flagging, which can be quite frustrating. However, I remain undeterred because my goals and vision extend far beyond these obstacles. I’m committed to overcoming them and continuing to expand the reach of my venture. I firmly believe in the importance of what I’m doing, and I’m determined to make a positive impact on sexual wellness despite the occasional roadblocks.

At Private Invitation, our core mission revolves around promoting sexual wellness that’s inclusive and non-vulgar. We take this commitment seriously and ensure our products and messaging reflect it. Our aim is to maintain a sex-positive atmosphere and convey a message that emphasizes self-discovery and self-care. We’re dedicated to helping you explore your body, your pleasure, and how you express it in a respectful, inclusive manner.

From the design of our packaging to the words we use, our approach is rooted in respect, curiosity, and information-sharing to encourage a healthy intimacy lifestyle. We welcome people of different backgrounds, conditions and ages, to join us on this journey. Your well-being and comfort are at the heart of what we do.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oh how fun! Ok! Well since I’m currently in Miami, FL – let me celebrate and create an itinerary for this magical city.

Each day I would focus on a different area of Miami so first I might start with South Beach. I would take my best friend to brunch – something crazy like Palace on South beach. That would be 100% guaranteed great time! Then after I’d take them to Lincoln road/Espanola way to stroll around. We can end the night getting dolled up and head to Queen for a more high-end dining experience.

I would take them to Wynwood to walk around and eat some tacos from Coyo. Give them a more local feel.
We can end this night in Little Havana and grab some delicious dinner at Cafe La Trova and finish at Ball & Chain for some Salsa dancing.

And I for sure would not let my best friend leave Miami without seeing a cabaret show at Faena hotel! I’ve gone 3 times already and I will go another 3 – I love the production that is held at Faena theatre.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I dedicate this interview to the influences and relationships that have shaped my journey thus far. To my past relationships, each a unique chapter in my life, I extend my gratitude as they’ve guided me to a deeper understanding of myself, helping me understand my preferences and dislikes along the way.

To the individuals in my a life who have willingly shared their stories with me and inspired me by them. Your narratives have broadened my horizons and enriched my perspective on the world, and for that, I am genuinely thankful.

I reserve a special dedication for my partner, whose encouragement has been a priceless asset, motivating me to persist and excel in all my endeavors. Together, we have cultivated an environment of growth and understanding, and I am profoundly grateful for his presence in my life.

Website: www.privateinvitation.store

Instagram: https://www.instagram.com/privateinvitation.store/

Linkedin: www.linkedin.com/in/michellediaznyc