We had the good fortune of connecting with Michelle Roberts and we’ve shared our conversation below.

Hi Michelle, what do you attribute your success to?
Our partnership (business partner- Justin Saunders) and combined desire to create food that represents our passion and desire to take care of the people we feed and make them happy is the most important factor behind our success. Because of this it means that we don’t cut corners on quality ingredients packaging and cooking techniques.

What should our readers know about your business?
Aperitivo is the maker and provider of amazingly tasty healthy food and dessert options. We’re set apart from our competitors by our passion for making creative meals that will have that “Ooooh! and Awwww!” factor based on their looks and tastes.

I am most proud of how far we have come- from catering for a friend’s party in the summer of 2020 to catering and making healthy food options for vegans and others with specialty diets.

We got to where we are today by being persistent- we supported and encouraged each other. Whenever one person was down, the other would take the reins and support the person and the business. We also had to learn balance with work, personal and entrepreneurial life. Balance has changed based on what’s going on in life and how we choose to allocate our time and energy. Sometimes balance has been 80% time and resources into Aperitivo, other times we have to focus on health and family completely and this is also balance because there would have been no Aperitivo without good health and loving family. It has definitely not been easy!

The lessons learned along the way include but are not limited to:
“No man is an island.” We all need each other and it is okay to ask for help as people are there that are willing and able to give it.
“Collaborate to be great.” If there is another business with an idea similar to yours, there is no harm in joining forces to make both businesses bigger and better.

We want the world to know that at every step of the journey that Aperitivo has and will have, that we will always care for our customers and aim to do what is best for them. We love our people and want them to be well fed, happy and healthy.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take my best friend to 3 of my favourite parishes in my home island of Jamaica: Portland, Westmoreland and St. Ann.

Portland- we would visit Reach Falls, Blue Lagoon, Frenchman’s Cove, Kanopi House, eat at Boston Jerk Centre and go rafting on the Rio Grande.

Westmoreland- we would stay at Ivy’s Cove, visit Roaring River and Cave, Bluefields Beach and Mayfield Falls and eat at Luna Sea Inn’s Cracked Conch Restaurant and Bar.

St. Ann- we visit Blue Hole/Island Gully Falls, Turtle River Falls and Gardens, Mahogany Beach and eat at Stush in the Bush and Evita’s.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My partner in crime Justin Saunders, our moms, Melissa and Sophia, our friends and family members who have always supported us throughout our entrepreneurial journey and with just about everything else. You are all loved and appreciated!

Instagram: https://instagram.com/aperitivo_876?igshid=MDM4ZDc5MmU=

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