Meet Raissa Marconi | Fashion Designer

We had the good fortune of connecting with Raissa Marconi and we’ve shared our conversation below.

Hi Raissa, we’d love to hear about how you approach risk and risk-taking
We’re Pitaia Rio, a brazilian brand that is committed to transform the fashion industry in Brazil. Our goal is to deliver a unique product with avant-garde sustainable and raw material. We’ve been introducing sustainable technology solution to swimwear since 2019. Changing the status quo can sometimes be risky, but that doesn’t scare us off. In fact, our company was founded right before the Covid-19 pademic, which brought a role new level of challenge to us: everyone was afraid to travel or go to the beach and shop beachwear goods was no longer a priority.
In this regard, our company sought to mitigate the inherient risk avoiding the fast fashion and business as usual beachwear market.
We want to match new consumption market demands by adopting a business model based on eco friendly raw materials, water reduction and Carbon free footprints.
The pandemic situation strenghened the company social and environment purposes highlighting our need to commit with a more sustainable future. It showed the need to re-think the way we consume and produce our goods.
In this cenario the decision to invest in our purpose resulted in an exponecial growth in 2021, diverse and aligned partnerships and our first time attending an international fair in Miami, next July.

What should our readers know about your business?
We are a brazilian brand that is commited to transform the fashion industry in Brazil. We’ve been introducing sustainable technology solution to swimwear since 2019. Our collections portrait brazilian culture. Each one is inspired by a different landscape and the prints are exclusivelly designed showcasing local and community aspects.

We are very proud to support local communities in Brazil, specially during the COVID-19 pandemic throught out our business. We choose to produce in a responsible way within local manufacturers that respect labor laws and decent work conditions.

Also, by portraying brazilian local communities and hiring local artist to represent our collection, we believe we can help to encourage artists in those communities and help to promote them nationally.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Our atelier is located at the heart of Leblon, a neighborhood very close to the beach in Rio de Janeiro. If you visit Rio de Janeiro you definitely must go to the beach and then have lunch or grab some drinks at one of the bars in Dias Ferreira street. Afterwards, you can come to our atelier and have brunch with us while you get to know Pitaia Rio`s collection.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Would like to dedicate to all Pitaia Rio direct and indirect employees, who make our brand possible.

Website: www.pitaiario.com

Instagram: @pitaiario

Facebook: @usepitaiario