We had the good fortune of connecting with Rocio Medina and we’ve shared our conversation below.

Hi Rocio, can you walk us through the thought-process of starting your business?
We thought about which areas we stood out and we were passionate about, we knew that design and production always attracted us and that is why we decided to create our business in that direction.

Let’s talk shop? Tell us more about your career, what can you share with our community?

We are a very different duo from each other, from the point that we come from different cultures (Colombia and Argentina) each one has success and failure stories throughout their careers, because of my advertising profile I am more practical and creative, On the other hand, Rocio as an artist and painter has more notion of design and technique. Our meeting point is design.

We are clear that being independent is not an easy path, but it is a very satisfactory path. Every little achievement is celebrated like a world championship.

We have learned from every mistake, our best strategy is to have big goals that are achieved by meeting small goals.

We are a brand that is constantly changing. We know that new business visions, products, strategies, designs are triggered from small actions, and we trust that. We want to position ourselves as a creative company that accepts changes in the environment, that are not afraid to explore new areas, and that any experience can be a trigger for a great idea to be realized.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Miami is a city where everyone wants to visit sometime in their life. Starting from these bases, we believe more that the place is the company with which you visit the place, we have been in very popular places such as winwwod, miami beach, museums and malls, but each visit makes it special the company with which you are there . A trip to a mall turns into an afternoon of laughter and fun in a popular and traditional place in the city. always with good vibes you will spend a spectacular stay in this city.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We are a team with faith, we believe that God gives gifts to each person and that each one should know and do the best they can with them, we have the gift of simplifying and creating and we try to apply it in everything we do not only in the company if not in life. If we give thanks to something or someone, it is God.

Website: www.puntoideary.com

Instagram: @puntoideario / @color_limalimon

Facebook: punto ideario

Nominate Someone: ShoutoutMiami is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.