We had the good fortune of connecting with Sandra Njoku and we’ve shared our conversation below.
Hi Sunny, can you walk us through the thought-process of starting your business?
Starting Miami Mami® was a journey that began with a spark of personal experience and a deep desire to make a difference. As a mother of two, I intimately understood the ups and downs of pregnancy and motherhood. From the exhilarating anticipation of a new life to the challenges of postpartum recovery, I lived it all.
Witnessing firsthand the struggles and joys that come with motherhood, I couldn’t shake the feeling that something was missing in the support system for pregnant women and new moms. That’s when the idea struck me: why not create a service for women to make them feel empowered, supported, and understood during this incredible journey?
With a background in fitness and a heartfelt commitment to holistic wellness, I set out to fill this gap in the market. Drawing upon my experiences as both a mom and a competitive bodybuilder, I knew that physical health and emotional well-being were intricately linked, especially during pregnancy and postpartum recovery.
Miami Mami® in-home and virtual fitness services are dedicated to providing comprehensive support for pregnant women and mothers. From preparing for labor and delivery to healing diastasis recti, strengthening the pelvic floor, and aiding in weight loss and toning up, we cover every aspect of maternal health and fitness. Our personalized training programs are designed to meet the unique needs of each client, ensuring that they feel confident and empowered throughout their journey. We also provide nutritional guidance to support overall wellness and help women make healthy choices for themselves and their babies. It’s about creating a holistic approach to fitness and wellness that empowers women to feel their best, both physically and emotionally.
Because ultimately, my journey isn’t just about starting a business—it’s about creating a community where women can thrive, flourish, and embrace the incredible journey of motherhood with confidence and joy.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At Miami Mami, our approach to personal training sets us apart from the rest. We understand the unique needs of mothers and tailor our workouts accordingly, whether they’re expecting, postpartum, or managing the demands of motherhood. From preparing for labor to regaining strength and confidence, we cover every stage with expertise and care. What truly distinguishes us is our commitment to convenience—we bring the gym directly to our clients, eliminating the need for childcare or scheduling conflicts. Additionally, our use of the InBody body composition analyzer allows us to track progress accurately and celebrate achievements together.
Starting Miami Mami wasn’t a walk in the park. When reflecting on the journey that led me to establish Miami Mami from scratch in the new country, it’s impossible to ignore the pivotal moment when I decided to leave behind my secure career in the corporate world as an Information Security Auditor in one of the biggest banks of Canada. It was a decision that was not made lightly, as I stood at the crossroads of familiarity and uncertainty, with an 18-month-old toddler by my side and another on the way.
The transition from the predictability of corporate life to the unpredictable world of entrepreneurship was daunting, to say the least. Balancing the demands of building a company with the responsibilities of motherhood and pregnancy presented its fair share of challenges. However, it was this very challenge that ignited a fire within me—a passion to create something meaningful, not just for myself, but for moms everywhere.
As a mom myself, intimately familiar with the struggles of prioritizing fitness amidst the chaos of daily life, I knew there was a need for a solution. And so, Miami Mami was born—a sanctuary where moms could find support, encouragement, and the tools they need to prioritize their health and well-being.
Every obstacle that I encountered along the way only fueled my determination to create something extraordinary for fellow moms. Miami Mami’s mission transcended mere business goals; it was about fostering a community of strong, empowered women who uplifted each other. Today, 95% of our clients are moms or moms-to-be who appreciate the unwavering support and encouragement they receive from our incredible trainers.
We’re not just in the business of providing great workouts; we’re here to cheer you on through every step of your journey. Our trainers don’t just teach exercises; they impart valuable skills and help you cultivate a mindset that empowers you to keep going, even on the toughest days.
With Miami Mami, our goal is simple yet profound: to make a positive impact on the lives of moms everywhere. If we can inspire and empower just one mom to prioritize her health and well-being, then we’ve made a meaningful difference. We understand that when moms are healthy and fulfilled, they can better care for those they love. That’s why we’re here to support and guide moms on their journey to wellness because we know that by nurturing themselves, they’re nurturing their families too.
I want to leave you with this: Miami Mami isn’t just about fitness—it’s about fueling a movement that empowers moms and moms-to-be to reclaim their strength, confidence, and sense of self. Together, we’re rewriting the narrative of motherhood and paving the way for a future where every mom and pregnant woman feels supported, celebrated, and unstoppable. So, to all the incredible moms and moms-to-be out there, remember: You are capable of achieving greatness, and Miami Mami is here to help you every step of the way. Let’s rise and thrive together!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Ever since I made Miami my home sweet home about two years ago, it’s been a non-stop fiesta with friends from around the globe dropping by for some sun-soaked fun! Let me take you on a virtual tour of how I roll out the red carpet for my bestie’s epic visit.
We would kickstart our day at South Pointe Park, soaking up the sunrise vibes and getting our endorphins pumping with a picturesque workout session. Think yoga on the beach, lunges with a view, and maybe even a little impromptu dance party – because why not? After working up a sweat, it’s time to refuel, and we’re heading straight to Pura Vida for a breakfast that’s as tasty as it is Instagram-worthy. Açaí bowls, avocado toast, and all the fresh-pressed juices you can dream of – it’s a healthy foodie’s paradise!
Now, onto the main event: Wynwood! We’re diving headfirst into the vibrant streets, where every corner is a canvas and every mural tells a story. We’ll be snapping selfies, striking poses, and maybe even trying our hand at a little graffiti art of our own (watch out, Banksy!).
Of course, all that exploring works up an appetite, so it’s off to Motek in Coral Gables for a Mediterranean feast that’ll make our taste buds sing. Hummus, falafel, shawarma – we’re sharing it all and living our best mezze life!
But the fun doesn’t stop there! We’ll be cooling off in style at the iconic Venetian Pool, where every dip feels like a scene from a movie. We’ll splash, we’ll lounge, and we’ll soak up every second of that Miami magic.
As the sun starts to set, it’s time to dial up the glam and head to Casa Tua for happy hour heaven. Cocktails, conversation, and a chic ambiance that’s as intoxicating as the drinks – it’s the perfect prelude to our evening fun.
And speaking of fun, we’re ending the night with a bang in Little Havana at La Trova with live music, salsa dancing, and a feast of Cuban delights that’ll transport us straight to the streets of Havana. It’s a taste of culture, a burst of energy, and a fitting finale to our Miami adventure!
That would be a perfect day in the life of me and my bestie in the Magic City. From sunrise to sunset, it’s all about making memories, living large, and embracing every moment of this vibrant, colorful, and such irresistible city
Who else deserves some credit and recognition?
I’d like to dedicate my shoutout to: 1. Dr. Abbey at Elemental Living. She is an amazing holistic chiropractor and owner of Elemental Living. Her email is: hello@elementallivinghealthcenter.com
2. Dr. Dapo Iluyomade , who is a great cardiologist and dedicated his life helping people to improve their heart health. His email: dapo.iluyomade@gmail.com
Website: https://miami-mami.com/
Instagram: https://www.instagram.com/miami_mami_inc/
Linkedin: https://www.linkedin.com/in/sandranjoku
Image Credits
Daryna Myroshnichenko Gustavo Fernandez Mixed Company Black Parrot Media