Meet Sean Coutts | Head of Partnerships

We had the good fortune of connecting with Sean Coutts and we’ve shared our conversation below.

Hi Sean, what is the most important factor behind your success?

Success is whatever you want it to be. For us it was garnering a community of fashion-savvy connoisseurs that really enjoy the storytelling behind products and the motifs they resonate.

The real steps to this path were being resourceful with what we had (and with what we didn’t have). In early 2020, the lockdown produced a severe shortage of Pima cotton fabrics. Since we are a sustainable brand that ensures a high-quality standard and wanted to keep the promise of new products to our loyal fan-base, we had to undergo the process of weaving fabrics ourselves. This meant sourcing the cotton thread and then working with weavers to reach our desired density, color, and quality.

With respect to marketing during the pandemic, producing content was very difficult, so when we first received samples, it was very hard to organize a campaign. We found ways to ensure the proper sanitary environment for our photoshoots even if it meant additional expenses to keep everyone healthy. This made more staff willing and able to work with us, making it easier to create content during those difficult times.

Moreover, reaching out to influencers & celebrities that we really thought shared many of our values & philosophy. This helped us out because we selected people who we really envisioned in our product, not just anyone. We filtered and knit picked every single person we sent products to which in turn increased our organic exposure.

Overall, we always realized that what comes up easy, falls just as fast. We were always interested in the longevity of our company and the meaning it resonates, and this was the propeller for what’s to come. The pandemic was a silver lining as it helped us be seen and stand out in a somewhat oversupplied market.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

I think what sets Pas Une Marque apart from other brands is that we constantly try to teach our customers how to think outside the box. Even though it seems like something difficult to do through clothing, many of our collections are intricately related to themes that incite questioning upon both the viewer and the wearer.

When drawing up initial brainstorming for the name it was hard to come up with something unique, that moves you, and that leaves you wanting to find out more. In addition, not being a fashion student, everything that I had learnt about brands, clothing, luxury was all self-thought. Nonetheless, I did see a gap in the marketplace, one where brands where solely living off the hype and where not even slightly interested in their why, or their impact.

The result: Pas Une Marque, French for “Not a Brand” was born to show you that impossibilities are only present in the mind. One would think that it is difficult to trademark a brand that seemingly is not one, but we were able to do exactly that. The subtle irony and our ethos are what makes us special. Our designs are timeless, and we are slowly building a storyline that one could look back on and truly understand and share our why.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

Miami is one of the most exciting cities in the world, especially due to its ability to take form on anybody no matter your tastes and preferences. If one of my best friends was visiting the area I would first try and take them to the beach, let them relax and enjoy the weather – something that Miami knows best. Then I’d probably take them around some restaurants to try and taste the diverse culture and influence present in cuisine. If they’re into seafood I would have them visit Joe’s stone crab as it is an iconic restaurant, and the food is amazing. After lunch, we would probably do some shopping at the Miami design district, home to the top brands in the world and you’ll also see some exclusives, not available anywhere else. Another cool thing about the design district is the architecture, even the parking lots are a sight to see. Dinner would probably happen at Miami Hotspot Komodo where we can have a great time and exquisite food. Plus, if we want to continue the fun, we can visit another of Groot Hospitality’s venues: Liv, where we’ll make sure to end the night off the right way.

A couple other good spots that I would have them check out is Wynwood with the endless street art influence. Then I would make sure that we take a scenic drive around Key Biscayne especially with the amazing views at the entrance and clear waters. Finally, I wouldn’t recommend missing the newly opened Sadelle’s in Coconut Grove for breakfast, and the OG of OG’s Bal Harbour.

Who else deserves some credit and recognition?

I believe that my personal success has been driven by my multiple influences. However, I must draw the line to set apart those who have really made me who I am today. I can begin by shouting out the women in my life – my girlfriend, sister, and mother have been through the ups and downs and in-betweens. They have shown me how to see the world through a different lens and how sometimes it is good to be rational even though that is the enemy of creativity.

I’d also like to shoutout my father and his influence. Aside from our friction when I was growing up, I really have always appreciated the direct, raw, and realistic nature of his personality. This allowed me to approach problems from a new, and alternate perspective and it has helped me in always seeing the bigger picture.

Website: https://pasunemarqueparis.com/

Instagram: https://www.instagram.com/pasunemarque/