Meet Veronica Inness | Hair Stylist

We had the good fortune of connecting with Veronica Inness and we’ve shared our conversation below.

Hi Veronica, how do you think about risk?
I think of risk as a necessary part of growth. It’s not about jumping without a plan—it’s about believing in yourself enough to move forward, even when the outcome isn’t guaranteed. Risk has played a huge role in shaping my career. One of the biggest ones I took was leaving commission salons and going out on my own just three years into my career. I was still a baby stylist, and I remember being scared I’d fail. But I also knew I wanted the freedom and opportunity that came with being my own boss.

I leaned on the confidence others had in me until I could fully trust myself. That risk taught me how to manage myself professionally, separate work from personal life, stay grounded when I wasn’t fully booked, and channel uncertainty into motivation. More than anything, it helped me build a foundation I could replicate. Now I’m a traveling stylist, working in multiple cities, because I took that leap and kept taking them. So for me, risk is how I evolve—personally, professionally, and creatively.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My art is hair—but it’s also evolution. It’s the way I help people express themselves, step into their confidence, and feel seen. I specialize in extensions and color, but what truly sets me apart is the intention behind my work. I’m not just doing hair—I’m crafting an experience that’s personal, elevated, and empowering.

Getting to where I am today wasn’t easy. It took sacrifice, discipline, and a whole lot of faith. I spent countless weekends away from home to invest in my education—taking advanced classes in extensions, color theory, technique, and business. I’ve poured so much time and money into staying educated and ahead of the trends, because I believe the best artists never stop learning. I’ve always chosen to move forward, no matter how uncomfortable or uncertain the road felt.

I’ve also experienced my fair share of losses in this career—clients leaving, partnerships ending, big changes I didn’t see coming. And in a creative field, those losses hit deeply, because your work is personal. I used to take them hard, but I’ve learned to sit with the discomfort, understand it, and grow from it. Now, I see those losses as redirection—closed doors that needed to shut so better ones could open. That mindset shift has been one of the biggest lessons I’ve learned.

What I want people to know about me and my brand is that everything I do comes from a place of love, excellence, and growth. I don’t settle—I evolve. My work is rooted in artistry, but it’s also backed by discipline, education, and a deep respect for the people who sit in my chair. I’ve built my career on risk, resilience, and realness, and I carry that with me into every appointment, every city, every new chapter.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend came to visit me in Miami, we’d kick things off with pizza and wine at Mister O1—because there’s no better way to settle into the city than with great food and cozy vibes. The next day would be all about Coconut Grove. We’d rent bikes and cruise through the scenic streets, stopping at Vizcaya for some history and views, and maybe even take kayaks out on the water. Brunch at Greenstreet is a must—there’s no better people-watching spot—and we’d follow it with some light shopping at my favorite boutiques like Market and Nikki’s Beachhouse. For lunch, we’d grab tacos at BarTaco, and hopefully end the night with craft cocktails and music at Koko.

Over the next couple of days, I’d take her through Coral Gables and South Beach. We’d start with breakfast on Giralda Ave—probably at Threefold Cafe—then cruise through the beautiful streets of the Gables and maybe even drop into a yoga class. No trip would be complete without sunbathing at South Pointe Park and joining in on the local weekend activities there. I’d love to ride the bike path with her all the way up to North Beach—it’s such a peaceful and scenic part of the city. Of course, we’d need a little caffeine to fuel the fun, so a stop at Dante Coffee is essential. And for our final night, we’d treat ourselves to dinner at Orilla, my favorite restaurant in all of Miami, and then close it out dancing with the locals at Better Days in Brickell—because there’s no better way to make memories than staying out ’til morning.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have so many people to thank, my journey wouldn’t be what it is without the love, guidance, and support I’ve received along the way.

First, I have to shout out the owner of the very first salon I worked at. She poured into me when I was still just figuring it all out. She didn’t just teach me how to do hair—she taught me how to sell, how to take control of my chair, how to lead an appointment, and how to carry myself like a true professional. She saw potential in me and helped shaped the foundation I have today.

Next, my boyfriend, who also does hair, deserves credit. He’s shown me what it means to never settle. He’s taught me how to push forward even when it feels uncomfortable, how to turn my work into art, and how to be completely true to who I am. He challenges me, inspires me, and helps me be a stronger person.

And then there’s my clients and my friends—especially the ones who’ve been with me since I was a baby stylist. Their belief in me, even when I didn’t fully believe in myself, is what got me through the hardest days. Their loyalty, their encouragement, their willingness to show up and cheer me on—that kind of support means everything. They are the reason I keep going, keep growing, and keep dreaming bigger.

Website: https://veronica-in-miami.square.site

Instagram: @veronicainness

Other: TikTok @veronicainness