We had the good fortune of connecting with Victoria Parsons and we’ve shared our conversation below.
Hi Victoria, we’d love to hear about a book that’s had an impact on you.
During the pandemic, I’ve had significantly more time to read books and introspect about my goals. While I’ve read a myriad of thought-provoking books, one that has a lasting impact on me is “Becoming,” by Former First Lady Michelle Obama. Mrs. Obama’s memoir is compelling, powerful, and reflective. Lessons I’ve gained from reading her memoir were helpful reminders to own my personal brand, remain resilient, and utilize challenges as opportunities for growth. Having the honor to serve at The White House under the Obama Administration, and to meet Mrs. Obama, provided a hands-on experience to be immersed in a values-driven environment that served people of all walks of life. Mrs. Obama’s advocacy for women and girls in the U.S. and abroad is noteworthy, and I’m inspired by her steadfast commitment to service.
Victoria before an orchestra performance at Washington National Cathedral
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise? Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way? What do you want the world to know about your story?
Palm Global Consulting (PGC) is a Miami-based boutique global affairs firm advising clients on navigating complex social, geopolitical, economic and public affairs issues in the U.S. and abroad. Founded in 2018, we’re a mission-driven company committed to positive social impact and improving communities around the world. PGC advises clients across sectors on issues ranging from sustainability to technology policy. We have engaged in identifying emerging political risks and market entry opportunities for clients, created brand marketing integration strategies, and have engaged in social impact advocacy with the United Nations on the Sustainable Development Goals (SDGs). What makes PGC unique in the global strategic advisory market is our mission-driven approach, diversity (in our team & the clients we serve), cultural competence, and our unwavering commitment to serve communities. We’re excited to be immersed in projects seeking to create innovative solutions to improve the holistic state of underserved communities impacted by the COVID-19 pandemic.
I’m from a family of entrepreneurs; my entrepreneurial spirit was cultivated starting from childhood. Leveraging my prior business, policy, and social impact experience, I founded PGC after completing my culminating semester of graduate school in The Netherlands, at the Universiteit van Amsterdam. While PGC was originally conceived to be a side project during a transitional period, it has fortunately matured into an enterprise that has served clients across 3 continents, with our global stakeholder relations efforts spanning 5 continents. We’re focused on creating shared value among our stakeholders, and leveraging public-private partnerships to build sustainable, inclusive communities. Being an entrepreneur is a challenge in itself; lessons I’ve learned are to remain agile, resilient, and adaptable. These qualities have allowed me to think about challenges as opportunities. For example, COVID-19 caused PGC to expand its immediate policy priorities toward market demand in the realm of public health.
As I reflect, I’m continuously grateful for the opportunities that I’ve had in the arts that have extended from my childhood to adult life. I’m a classically trained violinist, and began by being involved in several orchestras and ensembles. These engagements exposed me to a diverse set of cultures, and allowed me to travel abroad to utilize classical music as a way to bridge cultures. My dedication and steadfast commitment to musical performance enabled me to become concertmaster in high school, continue orchestra in college, and even after graduate school at The George Washington University, as a violinist in University Orchestra. While my part-time orchestral plans did not come into fruition due to the pandemic, I look forward to joining an orchestra in South Florida when safe. My continued involvement in classical music has allowed me to live at the nexus between purpose and passion.
Victoria before co-hosting an event at the Embassy of Spain
Favorite Spots in the city: Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc. In your view what are some of the most fun, interesting, exciting people, places or things to check out?
I’m fortunate to split my time between Miami and Palm Beach. Miami and Palm Beach both have picturesque landscapes filled with elegance and charm. When friends visited me pre-pandemic, I loved showing them the diverse topography of South Florida: beaches, parks, subtropical wilderness (such as The Everglades), and ornate architecture. Art Basel Miami is one of my favorite cultural events to attend; I recommend it for all appreciators of art. In the Miami area, I also recommend that visitors have a boating excursion, and explore Coconut Grove and Key Biscayne. Restaurants in Miami that I highly recommend are: Fi’lia, Pollos & Jarras, and World Famous House of Mac. In the Palm Beaches, I highly recommend Café Boulud, Trindy Gourmet, and Cousins Maine Lobster (if you can catch the food truck!). I’m thankful to reside in a cosmopolitan region that is culturally rich, vibrant, and intellectually stimulating.
Victoria with Mayor Beppe Sala of Milan, Italy
Alright, so let’s jump right in! The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there a person, group, organization, book, etc that you want to dedicate your shoutout to? Who else deserves a little credit and recognition in your story?
I’ve been fortunate to have many family members, friends, and colleagues who have supported my personal and professional endeavors. I’m grateful for everyone who has provided mentorship and support; I pay it forward by mentoring students. I’d like to take this opportunity to express my utmost gratitude to all essential workers who are risking their lives every day by serving others throughout the COVID-19 pandemic. Health and emergency medical services workers, postal workers, grocery store clerks, etc. are working throughout the pandemic to ensure the livelihood of others. During this challenging time globally, it is integral that we continue to amplify their service, and express our gratitude to them.
Victoria in The Netherlands, upon a visit after completing her studies at the Universiteit van Amsterdam
LinkedIn: Victoria Parsons