Meet Yari V. | Visual Designer

We had the good fortune of connecting with Yari V. and we’ve shared our conversation below.

Hi Yari, can you walk us through the thought-process of starting your business?
Starting my own business was driven by a passion for storytelling and design, and a deep desire to help others bring their vision to life. I realized there was a real need for accessible, intentional branding—especially for small business owners who had incredible ideas but didn’t always have the tools or guidance to bring them to market effectively.

Over time, my work evolved to support not just startups, but also established names looking to refresh or refine their brand identity. Whether it’s crafting a logo, developing a digital presence, or launching a full campaign, my goal has always been to build brands that resonate, inspire, and create real connection.

It wasn’t just about starting a business—it was about creating a space where creativity meets strategy, and where every brand, big or small, gets the attention it deserves.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My work is rooted in connection, creativity, and storytelling. I help people bring their visions to life—whether it’s a first-time small business owner or a more established brand that needs to rediscover its voice. What sets me apart isn’t just the visuals I create, but the intention behind them. I listen deeply, I care about the details, and I treat every brand like it’s my own.

I’m most proud of the fact that this journey started with nothing but word of mouth. No ads, no big announcements—just real people sharing their experiences and trusting me to show up for their ideas. That kind of growth, built on trust and authenticity, means more to me than anything.

The path hasn’t always been easy. There were moments where I questioned myself, where imposter syndrome crept in, where I had to fight through self-doubt and keep going anyway. But those challenges taught me resilience. They taught me that passion will carry you through the hard days and that every setback is just another lesson in disguise.

This isn’t just about branding—it’s about giving people the confidence to be seen, to be proud of what they’re building, and to share their story with the world. My mission is to remind people that their ideas matter, and that with the right support, their brand can be just as powerful as their purpose. I also an a proud member of the Latinas in Tech group in Miami. I always believe we should all be on our #JEFA mode.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
To me, the best part of Miami is how dynamic it is—you can dance until sunrise, then wake up and meditate by the water. It’s all here: culture, flavor, rhythm, and soul. That’s the Miami I’d want them to feel. I’m big on being outside or by the water. So definitely an activity such as a run/walk by the beach or in Key Biscayne. We’d then head to Little Havana, walking down Calle Ocho is fun with all the new tourist attractions. We’d grab cafecito and hang out at Domino Park, people-watch, and maybe catch some live music nearby. It’s such a vibe. A highlight would definitely be hitting up some local farmers markets—like the Coconut Grove Organic Market or Legion Park on a Saturday morning. We’d grab fresh fruit, smoothies, or little bites from local vendors, and just walk around enjoying the atmosphere.

Who else deserves some credit and recognition?
There’s no way I’d be where I am today without the support and belief of the people around me. From the very beginning, this business grew purely through word of mouth—friends telling friends, clients sharing their experiences, and people rooting for me when I was just getting started. That kind of organic support means everything.

I owe a huge shoutout to my family. My mom is a big influence because her strength and work ethic shaped how I show up not just in business, but in life. And to the small business owners who took a chance on me in the early days—thank you for trusting me to bring your vision to life. Your passion constantly fuels mine.

Lastly, I want to acknowledge the creative community around me—the mentors, peers, and collaborators who reminded me that building something meaningful doesn’t have to follow one path. Their encouragement reminded me that purpose and authenticity are more than enough to grow something real.

Website: https://yarixel.com/

Instagram: https://www.instagram.com/lexiray_/

Linkedin: https://www.linkedin.com/in/yarixelvivanco/