We had the good fortune of connecting with Michelle Pearlman and we’ve shared our conversation below.

What was your thought process behind starting your own business?
In a world where the pursuit of profit often overshadows the genuine care for human well-being, in 2022, Prime Institute Miami was born, a beacon of hope and a catalyst for change in the realm of metabolic and sexual health care. We recognized that the healthcare industry often prioritizes profit from sickness over true prevention and wellness. In response to this issue, we came together to start our own medical practice with a mission to change the paradigm of metabolic and sexual health care. The foundation of Prime Institute Miami was built on the principles of delivering exceptional clinical care while integrating education, outreach, and research. We understand that true wellness could only be achieved when people were empowered with knowledge and tools to take control of their health.

What’s one piece of conventional advice that you disagree with?
Sometimes, I find myself at odds with a common piece of advice: “trust your instincts.” While there have been instances where my gut feeling proved to be valuable, I have also encountered situations where blindly following it would have been detrimental to our brand and business. To navigate this uncertainty, I opted to build a network of like-minded professionals across various fields. Seeking out their diverse perspectives often led me to opinions that diverged from my initial instincts.

Risk taking: how do you think about risk, what role has taking risks played in your life/career? Personally, I have developed a mindset of embracing discomfort and becoming accustomed to it. In the past, I used to feel apprehensive and anxious about the possibility of failure. However, as time passed, I came to realize that in many cases, the worst outcome is being told “no.” Interestingly, every “no” often opens doors to greater opportunities and more significant achievements.

What habits do you feel helped you succeed?
One of the key habits that has played a crucial role in my journey is perseverance. I have come to understand that the choices that truly matter are often the most challenging ones to make.

What is the most important factor behind your success / the success of your brand?
United by a common purpose and an unwavering determination to create a positive impact, we founded Prime Institute Miami. It serves as a transformative platform that dares to challenge the existing norms in the medical field. Our resolute dedication to the mission of our brand lies at the core of our achievements.

What’s the most important lesson your business/career has taught you?
An invaluable lesson I have learned is the significance of networking within both local and national communities. It is crucial in establishing brand equity and building trust. At Prime Institute Miami, we understand that our impact extends beyond the confines of our clinic. Recognizing that genuine transformation necessitates a collaborative approach and a strong sense of community, we have taken proactive measures. By organizing in-person and virtual seminars and actively engaging with our audience on various social media platforms, we strive to bring together individuals from diverse backgrounds and cultivate a culture of well-being.

Work life balance: how has your balance changed over time? How do you think about the balance?
Setting boundaries has been the most significant challenge for me, especially considering that my co-founder is my twin sister. Throughout most of my life, work, training, education, and personal life have been intricately intertwined. However, I have come to realize the importance of practicing self-care, regardless of how packed my schedule may be. By prioritizing my emotional, mental, and physical well-being, I am better equipped to contribute meaningfully to society, offer enhanced care to my patients, and operate with thoughtfulness and efficiency. Additionally, granting myself some compassion and understanding that life is about making improved choices rather than pursuing perfection has been crucial.

How did you come up with the idea for your business?
Recognizing the individual nature of weight and sexual health goals, we identified a substantial demand for comprehensive care in these areas. With over 60% of adults in the US being overweight or obese, over 50% of men over 40 experiencing some form of erectile dysfunction, and approximately 5 million men facing low testosterone, there was a clear need for holistic treatment options. However, many healthcare organizations fell short in providing comprehensive solutions due to challenges such as limited access, lengthy wait times, restricted services, lack of expertise, and time constraints. Motivated by this gap in the market, we envisioned a business model that would bridge these deficiencies by offering personalized and comprehensive solutions to address the weight and sexual health needs of individuals.

Why did you pursue an artistic or creative career?
My aspiration was to establish a practice and business that seamlessly combined education, research, innovation, technology, and exceptional medical care. Merely seeing patient after patient in a rushed manner without the opportunity to incorporate these exciting elements that enhance healthcare delivery and people’s well-being left me unsatisfied.

What are you inspired by?
I hold a firm belief that the company you keep greatly influences your personal growth. I draw inspiration from my circle of business-savvy friends and family, whose invaluable advice and wisdom have guided me on the path to becoming a successful leader and entrepreneur.

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